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Ken courtright at engaging speakers 2015
This document provides an overview of building credibility online through social proof. It discusses how putting the right "suit" on a website through recommendations, testimonials, media coverage and social media profiles can significantly increase trust and revenue. Specific tactics recommended include having endorsements, testimonials and media mentions to establish expertise. It also notes that perceived credibility is more important than actual credibility online, and that social proof in the form of evidence of other customers is a key factor visitors consider before becoming a website's first customer.
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Ken courtright at engaging speakers 2015
- 2. 1. Build “RevenueGenerating Websites”
- 3. 2. Buy “RevenueGenerating Websites”
- 4. 3. Teach howto “Build” or “Buy” “Rev. Gen” websites
- 5. Credibility Popularity AuthorEquity How Google “Ranks” or “Stacks”
- 6. 2. Popularity Shoot –Post – Promote David Greg Kerri
- 7. Little Background TGC/IS –Who We Are – What We Do 299/300 +10k / mo. per store -3k / mo. per store Never Feel Pain of 1 Source of Income AGAIN 2012 - Google’s Awakening Roadways over Rankings I WILL Own – Control Roadways 500+
- 8. Thanks for beingmy case study (guinea pigs) “Guerrilla Marketing Today” “The Success Wheel” Today’s Notes… “Case Study” Discoveries
- 9. Googles NEW STANCE… ENOUGHIS ENOUGH
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- 11. 62 Keys andContent - Confused Fundamental Difference between Base Site & Authority Site Driven by a misunderstanding Driven by a working model Show of hands if guilty Announcement In / Out 30 down 5 Navs But We hired an S.E.O.? Driven by a burst of energy….peters out 130 down 5 Navs
- 12. “Working Model” Authority DrivenContent Old Term – Knowledge Based Content 170 posts
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- 14. Cherissa story Great MilitaryCareer Tremendous Experience 2500 Emails to Atty’s Nobody is Willing to be one of… YOUR FIRST CUSTOMERS
- 15. Copyright 2014 -All Rights Reserved Today’s Growth Consultant Guerrilla Marketing Today Chapter 1 Your Online Credibility Often Determines Your Over-All Income… “What shows up when your personal or company name is typed into Google?” First Sentence of “Guerrilla Marketing Today” -Ken Courtright
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- 17. What if youcould achieve Same Results Without paying for it? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Let’s dig in
- 18. If you lookedmore trustworthy, Would you be able to do more business? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Do people JUDGE other people? ”3 Seconds” – We are Judged & Convicted
- 19. So… Lets putthis to the test? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Which of these financial advisors did 76% of people trust with their money?
- 20. Our “Presence” …gives offSignals: Physical and Digital Copyright 2014 - All Rights Reserved Today’s Growth Consultantc As a Rule, can you “Over Dress” in society?
- 21. Copyright 2014 -All Rights Reserved Today’s Growth Consultantc Ironically, the principle of “Over-Dressing” works the same for your web properties!
- 22. Copyright 2014 -All Rights Reserved Today’s Growth Consultantc Most Websites Today… …a bit under dressed
- 23. Copyright 2014 -All Rights Reserved Today’s Growth Consultantc HOW DO WE KNOW?? Fact: Put the right S.U.I.T. on your website… …Revenue WILL Follow You aren’t so special that these methods won’t work for you Best Part…
- 24. Copyright 2014 -All Rights Reserved Today’s Growth Consultantc Auth. Site – 50/50 $ May 1992 Rev. Gen – 50/50 $ Nov 2011 2 Unique Companies: 500+ Revenue Generating Websites
- 25. Copyright 2014 -All Rights Reserved Today’s Growth Consultantc Had a hunch… “Social Proof” Let’s test hunch 2013 Personal Goal: Why do some make more $?
- 26. Problem: …can’t “Test”inside our portfolio 130,000,000 + views 2014 30days / 30K HAVE to Succeed… Contractually “Guarantee” 15% - 22% 500+ Revenue Generating Websites Small Problem… we are really Growing
- 27. Closer look at“SOCIAL PROOF” We needed “Social Proof” What do our potential clients NEED To See to feel comfortable to do business with us?
- 28. Power of “SocialProof” We Follow Suits Sell
- 29. Power of “SocialProof” We are Followers first, Leaders ONLY when have to A “Group” CAN’T be wrong There is Safety in a Tribe Sell your Audience to your Audience Fear of Loss…”Display your Resume” Perception is Reality Comedian in a Suit Put your “Suit” on The Media is your “Suit” GIVE them someone to Follow “Prove you have clients” – ProBono! 4 Principles of website engagement “Social Proof” Fact: Action Needed:
- 30. Power of “SocialProof” Social Proof Unquestionably Ignites Trust
- 31. Check out our NewS.U.I.T. #1 ? Which Company would you Trust more? - Why?
- 32. How do youlike our New S.U.I.T. #2 ? Which Company would you Trust more?
- 33. Results: 1 out of8 1 out of 3.5
- 34. One might say… That’sgreat for Ken, he’s got a team of Designers, Programmers, Developers… …What the heck can “little old me” do? Let’s look at what we actually did…
- 35. * Recommends Endorsements *Testimonials * Local Media * Commercial Media 2. Suit Coat *(haro) 1. GLFT Shirt Google + Linkedin Facebook (fan page) Twitter Positions “Presence” on 4 of 10 Largest !! Ps. YouTube a 12 yr. old
- 36. Is there anythingon this page “little old you” CAN’T do? * Recommends Endorsements * Testimonials * Local Media * Commercial Media Google + Linkedin Facebook (fan page) Twitter *(haro) --Even a Comedian…Positions “Presence” on 4 of 10 Largest !! Ps. YouTube a 12 yr. old What did this cost us?
- 37. For Revenue GeneratingPurposes… Trust Trumps EVERYTHING B.C. – 1995 Know – Like - Trust 1995 – Forever Trust - Know – Like - Trust Is it Better to HAVE Credibility –or- To APPEAR to have Credibility? Best Business Question of our time…
- 38. Question of theday so far… “ Are the people finding your website Immediately sure YOU can be trusted with THEIR MONEY? ”
- 39. Unseen CREDIBILITY =Unseen Revenue Fact: In the U.S. we are paid in direct proportion to… MORE SOCIAL PROOF 1/8 1/3.5 * This slide often upsets people: Who We Are can only be measured by SOCIAL PROOF Who We Are… not What We Do or What We Know = MORE Credibility = MORE Revenue Allowance
- 40. KEY Question… Isthere evidence the Visitor might be your first Customer?
- 41. endorsement s endorsement s endorsement s testimonial testimonialtestimonial media mediamediamedia sketch info What, EXACTLY, should you do?
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- 47. 10 to 3to 9 method, the ULTIMATE fish finder…
- 48. Check time, if20+ Louie’s Pizza?
- 50. “The Success Wheel” The“Method” to Recurring, Predictable and Consistent Success!
- 51. Ken, your done, Youwent one slide too far