Social Professional Networks - Albergoni
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Social Professional Networks - Albergoni
- 2. THE WORLD IS CHANGING FAST… Candidates & Clients More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
- 3. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
- 4. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
- 5. are passive and not looking to move 75% 60% of them are open to opportunity!!
- 6. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
- 7. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business2.5x 78% Followers are 78% more likely to respond to an InMail of members are interested in job opportunities from companies they are following79%
- 8. LINKEDIN HAS EVERY AUDIENCE YOU CARE ABOUT…
- 9. WE RECOMMEND 3 SIMPLE STEPS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
- 11. ACCELERATE FOLLOWER GROWTH Reach out to potential clients & candidates and convert them into followers BUILD TARGETED CAMPAIGNS
- 12. ACCELERATE FOLLOWER GROWTH Reach out to potential clients & candidates and convert them into followers BUILD TARGETED CAMPAIGNS
- 13. LEVERAGE YOUR EMPLOYEESBUILD EMPLOYEE PROFILE ADS Recruiters have 10x more traffic than the average member10x of page views are members looking at members76%
- 15. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGINGENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
- 16. KEEP YOUR FOLLOWERS UP TO DATE Your potential audience 137,500 Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES Your content updates this month 13
- 17. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates25% the usual content traffic3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
- 19. PROMOTE YOUR JOBS TO THE BEST CANDIDATES & CONSULTANTSRECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
- 20. PROACTIVELY SOURCE CANDIDATES & CONSULTANTSRECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 78% Followers are 78% more likely to respond to an InMail
- 21. Followers Time BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT
- 22. Thank You