LA Tech seminar on SEO

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  • This chart is in every presentation I give. No matter which level you are at, these are still fundamental to having a well planned online effort and they all play a crucial role in Illustrating that it is harder to get to the top if you skip steps.
  • Adding qualified content and optimizing your site is the first step…and a very important step. The more people that find you trustworthy enough or interesting enough to link to, the more valid you become to the search engines. It all comes back to who finds you, how often the visit, and what they are saying about you online.Links back to your site show that you have something of value to offer. Those sites that have been around for a long time have an advantage as they have had time to not only build their brand offline, but have had more time to create evangelist for their brand.
  • Adding qualified content and optimziing your site is the first step…and a very important step. It all comes back to who finds you, how often the visit, and what they are saying about you online.Links back to your site show that you have something of value to offer. Those sites that have been around for a long time have an advantage as they have had time to not only build their brand offline, but have had more time to create evangelist for their brand.
  • Adding qualified content and optimziing your site is the first step…and a very important step. It all comes back to who finds you, how often the visit, and what they are saying about you online.Links back to your site show that you have something of value to offer. Those sites that have been around for a long time have an advantage as they have had time to not only build their brand offline, but have had more time to create evangelist for their brand.
  • Free listings are a great way to get your business quick qualified links from sites that are high on search and resources for millions of searchers worldwide.Be careful to not get sucked into a spot where they ask you for credit cards. Listings are free. Enhanced listings cost. Before you pay for a listing, watch a freebie to see if it is sending any traffic to you, and that you have exahusted all of the options Wikipedia is a strange bird. Blatant sales listings will be removed immediately. If you have a tie-in to something factual, historical, or groundbreaking, your story can be added. Example – 1201 Canal Condominiums.
  • LA Tech seminar on SEO

    1. 1. Advanced Web Marketing<br />It takes more than just optimizing your site<br />
    2. 2.
    3. 3. Links<br />How many do I have?<br />
    4. 4. Links<br />Where do I begin to find more?<br />
    5. 5. Links<br /> Links<br />Create a buzz around you and your product or offerings<br /> My Free PR - http://www.myfreepr.com<br /> PR Point - http://www.pressreleasepoint.com<br /> PR Log - http://www.prlog.org<br /> PR Focus - http://www.prfocus.com<br /> Free Press Index - http://freepressindex.com<br />
    6. 6. Social / Local Findability<br />
    7. 7. Social / Local Findability<br />New Orleans WWL TV - www.wwltv.com WAFB - http://www.wafb.com<br /> Nola.com - www.nola.com<br /> Stay Local - www.staylocal.org<br /> Louisiana Weekly - www.louisianaweekly.com<br /> Gambit Classifieds- www.bestofneworleans.com<br />StayLocal – www.staylocal.org<br />
    8. 8. Social / Local Findability<br />Complete your profile<br /><ul><li>Picture
    9. 9. Web site address
    10. 10. Use keywords that are the focus of your web site and your position
    11. 11. Connect and request recommendations</li></ul> <br />Ask and Answer Questions<br /><ul><li>Search for questions you can answer
    12. 12. Don’t pitch your company
    13. 13. Give the best — or most altruistic — answer you can. </li></ul> <br />Become an expert<br /><ul><li> Askers can rate the best answer to their question – go all out
    14. 14. Best answerers for a given question are awarded expert status on LinkedIn. From that point on, whenever an expert answers a question, that expert gets an expert badge.
    15. 15. Expert status follows you around wherever they go on the site.
    16. 16. Creates expertise for your company as well.</li></ul> <br />Join groups<br /><ul><li> You can join as many as 50 LinkedIn groups. When you join, introduce yourself and your services. Much like Q&A, this is a give-to-get medium.</li></ul> <br />“Facebook” for businesses<br />
    17. 17. Reputation Management<br />
    18. 18. Tools<br />
    19. 19. Tools<br />
    20. 20. Tools<br />
    21. 21. Tools<br />
    22. 22. Adele Tiblier <br />adele@fscinteractive.com<br />504.894.8011 <br />

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