Sharing Childrens Hospital Los Angeles' journey from zero social media involvement to full social media immersion in under one year using no new staff members.
Overview of integration and alignment with existing web practices for the organization. Channels used include:
• Facebook (Facebook.com/ChildrensLA)
• Blog (WeAreCHLA.org)
• Twitter (Twitter.com/ChildrensLA)
• YouTube (YouTube.com/ChildrensLA)
Conclusion is that the hospital began with a platform of what is "Our Story" and social media allows Childrens Hospital Los Angeles to have others answer the question "What is YOUR STORY about the hospital?"
For more description, check out the NACHRI Conference Blog post about this presentation at: