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Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 settembre 2014

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Come utilizzare i social media per trasformare l'approccio al recruiting: costruire una base di follower, ingaggiarli con contenuti mirati, infine assumerli contattandoli direttamente. Presentazione di Francesco Costanzo e Tomaso Giusti di LinkedIn Italia.

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Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 settembre 2014

  1. 1. 2014, September the 18th #LinkedInDay Le soluzioni LinkedIn a servizio della funzione HR Linkedin Day - Rome
  2. 2. Presenting for you: Francesco Costanzo Talent Solutions Consultant Tomaso Giusti Media Solutions Consultant
  3. 3. THE WORLD IS CHANGING FAST… Candidates & Companies More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
  4. 4. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  5. 5. SOCIAL MEDIA FUNNEL Build Awareness Engage Leads Sell
  6. 6. SOCIAL MEDIA FUNNEL Build Awareness Engage Leads Hire
  7. 7. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
  8. 8. are passive and not looking to move 80% 60% of them are open to opportunity!!
  9. 9. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
  10. 10. WE RECOMMEND 3 SIMPLE ACTIONS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES HIRE THE RIGHT TALENTS BUILD ENGAGE RECRUIT
  11. 11. RECRUIT RELEVANT JOBS RECRUITER ENGAGE CONTENT UPDATES CAREER PAGES YOUR LINKEDIN JOURNEY STARTS HERE BUILD TARGETED MEDIA EMPLOYEE ADS
  12. 12. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
  13. 13. ACCELERATE FOLLOWER GROWTH Reach out to potential clients & candidates and convert them into followers BUILD TARGETED CAMPAIGNS 300% Follower base increase - Symphony Teleca
  14. 14. LEVERAGE YOUR EMPLOYEES BUILD EMPLOYEE PROFILE ADS of page views are members looking at members 76% Reach out to your employees network and convert them into followers
  15. 15. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business 2.5 x 78% Followers are 78% more likely to respond to an InMail of members are interested in job opportunities from companies they are following 79%
  16. 16. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
  17. 17. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING ENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  18. 18. KEEP YOUR FOLLOWERS UP TO DATE Your potential audience 300 M Ensure you are always top of mind ENGAGE CONTENT UPDATES Relevant content Encourages likes & shares
  19. 19. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates 25% the usual content traffic 3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  20. 20. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
  21. 21. PROMOTE YOUR JOBS TO THE BEST CANDIDATES RECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  22. 22. PROACTIVELY SOURCE CANDIDATES RECRUIT RECRUITER Get full visibility of profiles Reach out using InMail Workflow and Collaboration tools 78% Followers are 78% more likely to respond to an InMail Increased access to the network
  23. 23. Followers Ideal flow BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT
  24. 24. Grazie!

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