Social Publishing: Connecting Community and Content with the New Enterprise Web


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Social Publishing: Connecting Community and Content with the New Enterprise Web

  1. 1. Social  Publishing     Connecting  Community  and  Content  with   the  New  Enterprise  Web   Bryan  House   Vice  President,  Marketing   Acquia   @bryanhouse   September  13th,  2011  #acquia
  2. 2. Social worlds colliding within the enterprise
  3. 3. Top Ten Strategic Technologies for 2011  Social collaboration  Social publishingSource: Gartner Symposium/ITxpo, Top 10 Strategic Technology Trends for 2011, October 20, 2010
  4. 4. Social Agility Driving Business Value Connecting diverse business Social ecosystems across enterprise collaboration boundaries Consumerization of IT is Social channeling the power of publishing collective behavior
  5. 5. Community Powered. Innovation. profiles / content friends (micro) rich blogging media UGC Social Publishing templates workflow analytics taxonomy groups social share Drupal tagging
  6. 6. Community Powered. Innovation. profiles / content friends (micro) rich blogging media UGC templates Community + Content analytics workflow taxonomy groups social share tagging
  7. 7. 7.0 [ major releases ] 230+ [ ] countries around the globe 700+ [ ] core developers 7,000+ [ ] extensions and modules 700,000+ [ ] registered community members1,000,000+ [ ] active websites today
  8. 8. Enterprise Drupal Stack Mobile Sites Social CRM Community Microsites Corporate Intranets Sites SitesApplications Presentation Layer TemplatesConfiguration Content Types Navigation Elements Community Modules Integrations Platform Drupal CoreDeployment Stack Apache / MySQL IIS / SQL Server
  9. 9. Enterprise  Web  Infrastructure   External Websites Product sites Corp Site Marketing MicrositesCommunity sites Other sites Internal Websites Collaboration Intranet Departmental Sites
  10. 10. Community  Sites,  Simplified   External Websites Product sites Corp Site Marketing Microsites Community sites Other sites Internal Websites Collaboration Intranet Departmental Sites
  11. 11. Enterprise Collaboration The Intranet and Beyond Collaborative Intranet Customer support communities Consumer Communities Ideation communities Fan / audience communities
  12. 12. Verizon Intranet Personalized! Tools LearningCommunications blocks Multimedia eMail access Feedback/ ratings Rotating banners HR To Do’s
  13. 13. User counts after 3 months Users over 3mos. Usage trend (over 1 month after release) Employee engagement 12,000,000 120,000 Number of comments 10,000,000 101,281 100,000 3500 3216 3000 8,000,000 79,865 80,000 2500 6,000,000 60,000 2000 1500 1482 4,000,000 40,000 1000 2,000,000 20,000 500 17,211 407 236 74 0 0 0 Mar-14 Apr-14 May-14 Jun-14 Jul-14 5/23 Opt-in 6/27 Phase-I 8/15 Phase-2 page views users
  14. 14. Customer Support Communities
  15. 15. Customer Support Communities
  16. 16. Customers Supporting Customers
  17. 17. Developer Communities
  18. 18. Consumer Communities
  19. 19. USA FCC - Before
  20. 20. FCC - After
  21. 21. Ideation Communities
  22. 22. Important IT Trends Consumerisation of IT Democratisation of Development Community Powered Innovation
  23. 23. The consumer web isevolving the approach to enterprise apps
  24. 24. Consumerisation of ITengaging experiencesloosely coupledrapid iteration
  25. 25. There’s more capability in the hands ofbusiness users and web “assemblers”
  26. 26. Democratisation of Developmentme aliases, Accents, ACL, Actions, Active Select, Admin block, AdSense, Adsense Injector, Advanced Poll, Ajax Form Builder, Alternate Login, Amazon associate tools, AMFPHP,Archive, Article, audio, Authorship Module, Automated Logout, Automatic Nodetitles, Autosave, autotimezone, Availability, Avatar gallery, Bbcode, BBCode Formatting Bar,Bibliography Module, Bio, Block Bar, Block Cache, Blog Information, Blogger, Book Expand, BookGUI, Bookmark Us, booktree, Bot, Buddylist, CacheExclude, Calendar,captcha, CAS, Case Tracker, Category, CCK Field Permissions, CCK Fieldgroup Table, Checkall, Christmas Snow, CiviCRM Active User, CiviCRM Count Block, CiviNode,Clean Feeds, Click Thru Tracking, Codefilter, Coder, Comment closer, Comment Info, Comment mover, Comment RSS, Comment Upload, Computed Field, Contact Link,Content Construction Kit (CCK), Content Recommendation Engine, Content Templates (Contemplate), cosign, Countdown, Custom Breadcrumbs, CustomLinks, Custom Pagers, CustomError, Czech & Slovak Social Networks, Date, DB Maintenance, Decisions, dependantDropdown, Devel, DHTML Menu, Diff, Donations,Double Click, Dript - A Scripting Language for Drupal, Drupal vB, E-Commerce, E-Mail field, EasyFilter, erp, Event, Event Repeat, Exif, Eye-drop Editor, Facebook, Fasttoggle,Favorite Nodes, FCKeditor, Feedback, Filebrowser, Fileshare, Fileview, Firebug, Fivestar, FlashVideo, Flickr, flickrhood, Focus, Footnotes, Form Inspect, Form Markup,Form single, Form Tweaker, Formfilter, Forum Access, fQuery, freelinking, Front Page, FUDforum integration, Gallery, GeoRSS module, Global Redirect, GoogleAnalytics, Google Search, Greybox Redux, Help Tip, Hidden Content, Highlight, Historic Monument Display, Hovertips and Clicktips, HTML corrector, Htmlarea, HTTPauthentication, IE Destroyer, Image, Image Enhanced Scaling, Image filter, Image Pager, imagecache, imagefield, Imap Auth, IMCE, IMCE_Gallery, Inline, Insert View,Internationalization, Invite, IP to Country, Janode, Javascript Countdown Timer, Javascript Tools, Jeopardy, jRating, KML module, Last Node, LDAP integration, Leech,Legal, Link, Links Package, Liquid Wiki Engine Project, Live Discussion, LiveJournal CrossPoster, Localizer, Login Destination, Login Menu, LoginToboggan, Logo Tool, Mailing ListManager, Mailman Manager, Mapbuilder, Markdown with SmartyPants, Masquerade, Mathematics Filter, Matrix Field, Media Field, Media Mover, Memcache API and Integration,Menu per Role, Menu scout, Menu Subtree Permissions, Menu Trim, Meta tags, Microformats, microsummary, Mime Mail, modr8, Module Installer, Monthly Archive, Moxie,Multiple Domains, MySite, News, Newsletter Checkbox, Node clone, Node Family, Node Go To, Node Images, Node list, Node Profile, Node Queue, Node Queue Builder,Node Relativity, Node stack, Node style, Nodeauthor information, nodeformtemplate, Nodetype, Nofollow List, Notify, OAI-PMH Module, OG Author, OG Galleries, OGRoles, OG Vocab, OpenSearch Client, Organic groups, Organic Groups Mandatory Group, Override Node Publishing Options, Page Array, Page title, Paging, Panels,Path Filter, Path Image, Pathauto, Paypal Framework, Pdfview, PEAR Wiki Filter, Persistent Login, Photoblog, phpfreechat, PhpGedView, Pirate, PJIRC, Poormanscron,Postcard, prepopulate, PressFlow Preempt, PressFlow Preempt Panels, Printable, Private, Privatemsg, Project, Project issue tracking, Quickfile, quicktags, Quote, Re: Commentsubjects, Read More Tweak, Recent Changes, Refresh, Release Monitor, Remember me, Reports, Rep[lacement]Tags, Review, Role Signup, RoleAssign, roundcube webmailintegration, RSJ Promise, Safari Search, Scheduler, Search Keywords, Secure Pages, Secure Site, Send, Service links, Services, sIFR, Signwriter, Similar Entries, SimpleMenu,Simplenews, Simpletest, Single Sign-On, Site map, Site Pass, Site tours with Amberjack, SiteMenu, Slideshow, Slideshow 2, Slideshow Creator, SMFforum Integration module,Smileys, SMS Gateway, SMTP Authentication Support, Snap Preview Anywhere, Spam, SpamSpan filter, SQL Search (Trip Search), Station, Stock, Stock chart, stockapi, SubmitAgain, Subscriptions, SWFObject API, Switchtheme, System Info, Tagadelic, TAPIr, Tasklist Advanced, Taxonomy Access Control, Taxonomy Access Control Lite,Taxonomy Breadcrumb, Taxonomy context, Taxonomy Defaults, Taxonomy image, Taxonomy Limit, Taxonomy Lineage, Taxonomy List, Taxonomy Redirect, Taxonomy SuperSelect, Taxonomy Theme, Taxonomy Ticker, Textimage, Integration, Texy!, Thematous, Thickbox, TinyMCE WYSIWYG Editor, Token, Twitter, uBrowser, Uploadpreviews, URL list, URLify, User Badges, User force term, User Points, User Protect, User registration notification, User status change notifications, userlink, Usernode, Video,Vietnamese Typing, Viewfield, Views, Views Alpha Pager, Views Bonus Pack, Views Bookmarks, Views Calc, Views Date Range Filter, Views Fast Search, Views Filter Block, Voteup/down Package, Voting API, Voting for tracker items, VotingAPI Field, Weather, Web File Manager, webalizer, WebCalendar integration, webform,Weekly node listing, Weight, widgEditor, Wishlist Module, Workflow, Workflow Fields, XBView (Bookmarks Viewer), XML Sitemap
  27. 27. Open architecturesincrease enterprise agility
  28. 28. Democratization ofOpen Source Accelerates Innovation Development
  29. 29. Community Powered. Innovation. more capabilities higher qualityfaster time to market
  30. 30. who’s using Drupal
  31. 31. How do you leverageDrupal for enterprise collaboration?
  32. 32. Acquia CommonsOpen Alternative to Social Business Software Ready-to-use, packaged Drupal solution for community websites
  33. 33. Putting Open Innovation to Work for You  Proven community best practices Open, extensible architecture Flexible platform spans multiple use cases
  34. 34. Communities Evolve Tools need to adapt with you
  35. 35. Acquia [ start! ]is YourEnterpriseDrupalGuide [ ] enterprise deployment
  36. 36. Training & [ start! ]Professiona [ learn]l Services [ ] enterprise deployment
  37. 37. Products to [ start! ]BuildDrupalApplication [ build]s [ ] enterprise deployment
  38. 38. Cloud [ start! ]ServicePlatforms forRapidDeployment [ deploy ] [ ] enterprise deployment
  39. 39. Enterprise- [ start! ]class 24x7Support [ operate] [ ] enterprise deployment
  40. 40. ✓ Innovation✓ Flexibility✓ Engagement✓ Value