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All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing
                            Plan


                                                              List Building
  Define Your Goal
                                                                  Sales


Define Your Audience                                      National or Local



 Marketing Strategy                                        Organic or Paid



  Measure Results                                          Rinse & Repeat

            All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                          STEP 1



                                                             List Building
Define Your Goal
                                                                 Sales




                  Key Take A Ways
       •   Facebook Pages
       •   Facebook link to Twitter
       •   YouTube Channel
       •   Call To Action in LinkedIn
       •   Give away something of Value

           All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                         STEP 1



                                                            List Building
Define Your Goal
                                                                Sales




                 Facebook Pages




          All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                         STEP 1



                                                            List Building
Define Your Goal
                                                                Sales




          Facebook link to Twitter



                www.facebook.com/twitter


          All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                         STEP 1



                                                            List Building
Define Your Goal
                                                                Sales




                 YouTube Channel




          All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                         STEP 1



                                                            List Building
Define Your Goal
                                                                Sales




         Call to Action in LinkedIn


                              VS



          All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                         STEP 1



                                                            List Building
Define Your Goal
                                                                Sales




              Give Away Of Value




          All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                           STEP 2



Define Your Audience                                      National or Local




                   Key Take A Ways
       •   Attract the right Audience
       •   Give away should be relevant to your Business
       •   Make sure you can be found online
       •   Website must be MOBILE Friendly and
           Optimized

            All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                             STEP 2



Define Your Audience                                      National or Local




         Attract the Right Audience




      offline                                                        online
            All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                           STEP 2



Define Your Audience                                      National or Local




      Give Away Should Be Relevant




            All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                           STEP 2



Define Your Audience                                      National or Local




  Make Sure You Can Be Found Online




            All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                           STEP 2



Define Your Audience                                      National or Local




   Website Must Be Mobile Optimized




            All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                                  STEP 3



       Marketing Strategy                                         Organic or Paid




                           Key Take A Ways
      Organic Traffic                                                   Paid Traffic
•   On Page Optimization                                          •   Facebook Ads
•   Social Media                                                  •   Google Ads
•   Email Marketing                                               •   LinkedIn Ads
•   Google Plus Local                                             •   YouTube Ads
•   Apps                                                          •   Mobile Ads
•   Competitions
                   All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                         STEP 4



Measure Results                                          Rinse & Repeat




                 Key Take A Ways
   •   Facebook Insights
   •   YouTube Insights
   •   WordPress JetPack Stats Plugin
   •   Call Tracking


          All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                        STEP 4



Measure Results                                         Rinse & Repeat




     Facebook & YouTube Insights




         All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                        STEP 4



Measure Results                                         Rinse & Repeat




   WordPress Jetpack Stats Plugin




         All Rights Reserved © 2012 - Business Strategy Academy
Social Networking Marketing Plan
                        STEP 4



Measure Results                                         Rinse & Repeat




Call Tracking – Forwarding Numbers




         All Rights Reserved © 2012 - Business Strategy Academy
Thank You For Watching

      .com/BusinessMarketStrategy


        NetworkMarketing-Local.com/Blog




  All Rights Reserved © 2012 - Business Strategy Academy

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Social Network Marketing Plan

  • 1. All Rights Reserved © 2012 - Business Strategy Academy
  • 2. Social Networking Marketing Plan List Building Define Your Goal Sales Define Your Audience National or Local Marketing Strategy Organic or Paid Measure Results Rinse & Repeat All Rights Reserved © 2012 - Business Strategy Academy
  • 3. Social Networking Marketing Plan STEP 1 List Building Define Your Goal Sales Key Take A Ways • Facebook Pages • Facebook link to Twitter • YouTube Channel • Call To Action in LinkedIn • Give away something of Value All Rights Reserved © 2012 - Business Strategy Academy
  • 4. Social Networking Marketing Plan STEP 1 List Building Define Your Goal Sales Facebook Pages All Rights Reserved © 2012 - Business Strategy Academy
  • 5. Social Networking Marketing Plan STEP 1 List Building Define Your Goal Sales Facebook link to Twitter www.facebook.com/twitter All Rights Reserved © 2012 - Business Strategy Academy
  • 6. Social Networking Marketing Plan STEP 1 List Building Define Your Goal Sales YouTube Channel All Rights Reserved © 2012 - Business Strategy Academy
  • 7. Social Networking Marketing Plan STEP 1 List Building Define Your Goal Sales Call to Action in LinkedIn VS All Rights Reserved © 2012 - Business Strategy Academy
  • 8. Social Networking Marketing Plan STEP 1 List Building Define Your Goal Sales Give Away Of Value All Rights Reserved © 2012 - Business Strategy Academy
  • 9. Social Networking Marketing Plan STEP 2 Define Your Audience National or Local Key Take A Ways • Attract the right Audience • Give away should be relevant to your Business • Make sure you can be found online • Website must be MOBILE Friendly and Optimized All Rights Reserved © 2012 - Business Strategy Academy
  • 10. Social Networking Marketing Plan STEP 2 Define Your Audience National or Local Attract the Right Audience offline online All Rights Reserved © 2012 - Business Strategy Academy
  • 11. Social Networking Marketing Plan STEP 2 Define Your Audience National or Local Give Away Should Be Relevant All Rights Reserved © 2012 - Business Strategy Academy
  • 12. Social Networking Marketing Plan STEP 2 Define Your Audience National or Local Make Sure You Can Be Found Online All Rights Reserved © 2012 - Business Strategy Academy
  • 13. Social Networking Marketing Plan STEP 2 Define Your Audience National or Local Website Must Be Mobile Optimized All Rights Reserved © 2012 - Business Strategy Academy
  • 14. Social Networking Marketing Plan STEP 3 Marketing Strategy Organic or Paid Key Take A Ways Organic Traffic Paid Traffic • On Page Optimization • Facebook Ads • Social Media • Google Ads • Email Marketing • LinkedIn Ads • Google Plus Local • YouTube Ads • Apps • Mobile Ads • Competitions All Rights Reserved © 2012 - Business Strategy Academy
  • 15. Social Networking Marketing Plan STEP 4 Measure Results Rinse & Repeat Key Take A Ways • Facebook Insights • YouTube Insights • WordPress JetPack Stats Plugin • Call Tracking All Rights Reserved © 2012 - Business Strategy Academy
  • 16. Social Networking Marketing Plan STEP 4 Measure Results Rinse & Repeat Facebook & YouTube Insights All Rights Reserved © 2012 - Business Strategy Academy
  • 17. Social Networking Marketing Plan STEP 4 Measure Results Rinse & Repeat WordPress Jetpack Stats Plugin All Rights Reserved © 2012 - Business Strategy Academy
  • 18. Social Networking Marketing Plan STEP 4 Measure Results Rinse & Repeat Call Tracking – Forwarding Numbers All Rights Reserved © 2012 - Business Strategy Academy
  • 19. Thank You For Watching .com/BusinessMarketStrategy NetworkMarketing-Local.com/Blog All Rights Reserved © 2012 - Business Strategy Academy