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Hector Del Castillo, PMP, CPM, CPMM linkd.in/hdelcastillo March 24, 2012© 2012 AIPMM, All Rights Reserved.

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Hector Del Castillo • Over 10 years transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Product management and marketing training instructor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE© 2012 AIPMM, All Rights Reserved.

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© 2012 AIPMM, All Rights Reserved.

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© 2012 AIPMM, All Rights Reserved.

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AIPMM Certifications Certified Product Manager (CPM®) Certified Product Marketing Manager (CPMM®) Agile Certified Product Manager (ACPM®) Source: Get Certified, AIPMM Website© 2012 AIPMM, All Rights Reserved.

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What We Will Discuss • How to organize your search • How to market yourself • How to position yourself to get hired • Key tips to accelerate your career© 2012 AIPMM, All Rights Reserved.

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Why should we hire you?© 2012 AIPMM, All Rights Reserved.

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Creating, and delivering value to customers and investors is essential for a successful business.© 2012 AIPMM, All Rights Reserved.

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Exceptional Product Managers orchestrate and coordinate the internal value chain.© 2012 AIPMM, All Rights Reserved.

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Process PeopleExceptional Product CultureManagers cultivate a culturethat fosters innovation andcollaboration to createsuccessful products.© 2012 AIPMM, All Rights Reserved.

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Exceptional Product Managers align business, product, and marketing strategies with unmet market needs.© 2012 AIPMM, All Rights Reserved.

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Exceptional Product Managers eliminate organizational silos.© 2012 AIPMM, All Rights Reserved.

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Product Management triple constraint focuses on creating and delivering value-added products to Customer target customers. Product (Value) Business Market© 2012 AIPMM, All Rights Reserved.

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Focus on creating and delivering value, success will follow.© 2012 AIPMM, All Rights Reserved.

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How do you organize your job search? A. Keep records in my computer. B. Use job board tools. C. Use online tool. D. Use spreadsheet to keep records. E. Don’t keep records.© 2012 AIPMM, All Rights Reserved.

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TIPS TO PROSPER AS A PRODUCT MANAGER OR MARKETER© 2012 AIPMM, All Rights Reserved.

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1. Organize Your Search© 2012 AIPMM, All Rights Reserved.

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Use Leading Social Media Tools© 2012 AIPMM, All Rights Reserved.

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Use Leading Tools • Organize your professional contacts • Track status of opportunities • Follow companies • Track hiring managers • Implement marketing campaigns • Obtain status reports© 2012 AIPMM, All Rights Reserved.

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2. Expand Your Network© 2012 AIPMM, All Rights Reserved.

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Join Professional Groups© 2012 AIPMM, All Rights Reserved.

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Join Industry Chats© 2012 AIPMM, All Rights Reserved.

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3. Stand Out From The Crowd© 2012 AIPMM, All Rights Reserved.

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Brand Yourself© 2012 AIPMM, All Rights Reserved.

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Identify Key Differentiators • Diplomas • Webcasts • Certifications • Blogs • Certificates • Presentations • Conferences • Articles • Books • eBooks© 2012 AIPMM, All Rights Reserved.

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Sharpen Your Sales Pitch© 2012 AIPMM, All Rights Reserved.

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4. Market Early, Market Often© 2012 AIPMM, All Rights Reserved.

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Get The Word Out© 2012 AIPMM, All Rights Reserved.

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Create a Buzz© 2012 AIPMM, All Rights Reserved.

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Create Traffic To Your Profile© 2012 AIPMM, All Rights Reserved.

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Hyperlink Marketing Collateral Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based companies™ linkd.in/hectordelcastillo hmdelcastillo@aipmm.com Summary Innovative thought leader with over 10 years experience transforming products to profit for technology-based companies. He has directed the product and marketing strategy for over 27 products and solutions, resulting in over $25M of achieved global sales revenue. He provides services as a consultant, contractor, coach, or trainer to organizations that need to create and effectively market value-added products that customers demand.© 2012 AIPMM, All Rights Reserved.

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Think Like a Publisher© 2012 AIPMM, All Rights Reserved.

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5. Deliver Value, Success Will Follow© 2012 AIPMM, All Rights Reserved.

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Cultivate Communities© 2012 AIPMM, All Rights Reserved.

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Coach and Mentor Others© 2012 AIPMM, All Rights Reserved.

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Find Opportunities To Lead© 2012 AIPMM, All Rights Reserved.

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Share Your Knowledge© 2012 AIPMM, All Rights Reserved.

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6. Invest in Your Future© 2012 AIPMM, All Rights Reserved.

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Find Coaches and Mentors© 2012 AIPMM, All Rights Reserved.

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Execute Your Growth Plan© 2012 AIPMM, All Rights Reserved.

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Sample Professional Growth Plan Planned Steps Specific Education, Training or Growth Activity Date 1 Bachelor’s degree 1995 2 Master’s degree 1998 3 Obtain project lead position 2001 4 PMI PMP Certification 2005 5 Product Management Training 2007 6 Product Marketing Training 2007 7 Obtain product management role 2008 8 AIPMM CPM/CPMM Certifications 2011 9 PMI Program Management Certification 2011 10 CISSP Certification 2011 11 Executive MBA Program 2012© 2012 AIPMM, All Rights Reserved.

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Develop Marketable Skills© 2012 AIPMM, All Rights Reserved.

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Get Certified© 2012 AIPMM, All Rights Reserved.

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7. Expand Your Knowledge© 2012 AIPMM, All Rights Reserved.

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Always Be Learning© 2012 AIPMM, All Rights Reserved.

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Find Training Opportunities© 2012 AIPMM, All Rights Reserved.

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Sharpen Soft Skills© 2012 AIPMM, All Rights Reserved.

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Key Takeaways 1 • Organize your search 2 • Expand your network 3 • Stand out from the crowd 4 • Market early, market often 5 • Deliver value, success will follow 6 • Invest in your future 7 • Expand your skills and knowledge© 2012 AIPMM, All Rights Reserved.

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Join AIPMM • Network with experts and thought leaders in your profession. • Learn the latest best practices and methodologies. • Expand your knowledge and soft skills. • Sharpen your leadership and influential skills. • Validate your expertise with internationally recognized certifications. • Obtain latest tools to enhance your productivity.© 2012 AIPMM, All Rights Reserved.

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Why Get Certified • Bestows internationally recognized credential • Enhances opportunities for career advancement • Improves your earning potential • Validates your expertise regarding best practices • Grants mark of distinction that sets you apart • Connects you with experts and thought leaders • Demonstrates commitment to your profession Source: All About Product Management Certification Webcast, Jun 2010© 2012 AIPMM, All Rights Reserved.

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Useful Links • Website: http://www.aipmm.com • Articles: http://www.aipmm.com/html/newsletter/article.php • Blogs: http://aipmm.com/anthropology/ • Webinars: http://aipmm.com/aipmm_webinars/ • Certification: http://aipmm.com/html/certification/ • Product Management Framework Brochure: http://www.aipmm.com/brochures/AIPMM_PMF.pdf© 2012 AIPMM, All Rights Reserved.

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For More Information About • AIPMM membership information • Certification courses in your area • Training courses in your area • AIPMM Career Pathfinder© 2012 AIPMM, All Rights Reserved.

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Join My Professional Network! Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director, AIPMM Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Contact: hmdelcastillo@aipmm.com© 2012 AIPMM, All Rights Reserved.