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Hector Del Castillo, PMP, CPM, CPMM                                              linkd.in/hdelcastillo                    ...
Hector Del Castillo     • Over 10 years transforming products to profit for technology-based       companies     • AIPMM B...
© 2012 AIPMM, All Rights Reserved.
© 2012 AIPMM, All Rights Reserved.
AIPMM Certifications                          Certified Product Manager (CPM®)                          Certified Product ...
What We Will Discuss     •     How to organize your search     •     How to market yourself     •     How to position your...
Why should we hire you?© 2012 AIPMM, All Rights Reserved.
Creating, and delivering value to  customers and investors is  essential for a successful  business.© 2012 AIPMM, All Righ...
Exceptional Product  Managers orchestrate and  coordinate the internal  value chain.© 2012 AIPMM, All Rights Reserved.
Process                                     PeopleExceptional Product                                 CultureManagers cult...
Exceptional Product Managers align    business, product, and marketing    strategies with unmet market needs.© 2012 AIPMM,...
Exceptional Product  Managers eliminate  organizational silos.© 2012 AIPMM, All Rights Reserved.
Product Management   triple constraint focuses on   creating and delivering   value-added products to                     ...
Focus on creating and                                     delivering                                     value, success wi...
How do you organize your job search?     A. Keep records in my computer.     B. Use job board tools.     C. Use online too...
TIPS TO PROSPER AS A PRODUCT        MANAGER OR MARKETER© 2012 AIPMM, All Rights Reserved.
1. Organize Your Search© 2012 AIPMM, All Rights Reserved.
Use Leading Social Media Tools© 2012 AIPMM, All Rights Reserved.
Use Leading Tools     •     Organize your professional contacts     •     Track status of opportunities     •     Follow c...
2. Expand Your Network© 2012 AIPMM, All Rights Reserved.
Join Professional Groups© 2012 AIPMM, All Rights Reserved.
Join Industry Chats© 2012 AIPMM, All Rights Reserved.
3. Stand Out From The Crowd© 2012 AIPMM, All Rights Reserved.
Brand Yourself© 2012 AIPMM, All Rights Reserved.
Identify Key Differentiators     • Diplomas                      • Webcasts     • Certifications                • Blogs   ...
Sharpen Your Sales Pitch© 2012 AIPMM, All Rights Reserved.
4. Market Early, Market Often© 2012 AIPMM, All Rights Reserved.
Get The Word Out© 2012 AIPMM, All Rights Reserved.
Create a Buzz© 2012 AIPMM, All Rights Reserved.
Create Traffic To Your Profile© 2012 AIPMM, All Rights Reserved.
Hyperlink Marketing Collateral                    Hector Del Castillo, PMP, CPM, CPMM        Transforming products to prof...
Think Like a Publisher© 2012 AIPMM, All Rights Reserved.
5. Deliver Value, Success Will Follow© 2012 AIPMM, All Rights Reserved.
Cultivate Communities© 2012 AIPMM, All Rights Reserved.
Coach and Mentor Others© 2012 AIPMM, All Rights Reserved.
Find Opportunities To Lead© 2012 AIPMM, All Rights Reserved.
Share Your Knowledge© 2012 AIPMM, All Rights Reserved.
6. Invest in Your Future© 2012 AIPMM, All Rights Reserved.
Find Coaches and Mentors© 2012 AIPMM, All Rights Reserved.
Execute Your Growth Plan© 2012 AIPMM, All Rights Reserved.
Sample Professional Growth Plan                                                                   Planned    Steps        ...
Develop Marketable Skills© 2012 AIPMM, All Rights Reserved.
Get Certified© 2012 AIPMM, All Rights Reserved.
7. Expand Your Knowledge© 2012 AIPMM, All Rights Reserved.
Always Be Learning© 2012 AIPMM, All Rights Reserved.
Find Training Opportunities© 2012 AIPMM, All Rights Reserved.
Sharpen Soft Skills© 2012 AIPMM, All Rights Reserved.
Key Takeaways           1             • Organize your search           2             • Expand your network           3    ...
Join AIPMM   • Network with experts and thought leaders in     your profession.   • Learn the latest best practices and   ...
Why Get Certified     • Bestows internationally recognized credential     • Enhances opportunities for career advancement ...
Useful Links   • Website: http://www.aipmm.com   • Articles:     http://www.aipmm.com/html/newsletter/article.php   • Blog...
For More Information About     • AIPMM membership information     • Certification courses in your area     • Training cour...
Join My Professional Network!     Hector Del Castillo, PMP, CPM, CPMM     Transforming products to profit for technology-b...
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The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012

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Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What are your key differentiators as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?

Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.

Audience
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.

For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.

Published in: Career, Business, Technology
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The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012

  1. 1. Hector Del Castillo, PMP, CPM, CPMM linkd.in/hdelcastillo March 24, 2012© 2012 AIPMM, All Rights Reserved.
  2. 2. Hector Del Castillo • Over 10 years transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Product management and marketing training instructor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE© 2012 AIPMM, All Rights Reserved.
  3. 3. © 2012 AIPMM, All Rights Reserved.
  4. 4. © 2012 AIPMM, All Rights Reserved.
  5. 5. AIPMM Certifications Certified Product Manager (CPM®) Certified Product Marketing Manager (CPMM®) Agile Certified Product Manager (ACPM®) Source: Get Certified, AIPMM Website© 2012 AIPMM, All Rights Reserved.
  6. 6. What We Will Discuss • How to organize your search • How to market yourself • How to position yourself to get hired • Key tips to accelerate your career© 2012 AIPMM, All Rights Reserved.
  7. 7. Why should we hire you?© 2012 AIPMM, All Rights Reserved.
  8. 8. Creating, and delivering value to customers and investors is essential for a successful business.© 2012 AIPMM, All Rights Reserved.
  9. 9. Exceptional Product Managers orchestrate and coordinate the internal value chain.© 2012 AIPMM, All Rights Reserved.
  10. 10. Process PeopleExceptional Product CultureManagers cultivate a culturethat fosters innovation andcollaboration to createsuccessful products.© 2012 AIPMM, All Rights Reserved.
  11. 11. Exceptional Product Managers align business, product, and marketing strategies with unmet market needs.© 2012 AIPMM, All Rights Reserved.
  12. 12. Exceptional Product Managers eliminate organizational silos.© 2012 AIPMM, All Rights Reserved.
  13. 13. Product Management triple constraint focuses on creating and delivering value-added products to Customer target customers. Product (Value) Business Market© 2012 AIPMM, All Rights Reserved.
  14. 14. Focus on creating and delivering value, success will follow.© 2012 AIPMM, All Rights Reserved.
  15. 15. How do you organize your job search? A. Keep records in my computer. B. Use job board tools. C. Use online tool. D. Use spreadsheet to keep records. E. Don’t keep records.© 2012 AIPMM, All Rights Reserved.
  16. 16. TIPS TO PROSPER AS A PRODUCT MANAGER OR MARKETER© 2012 AIPMM, All Rights Reserved.
  17. 17. 1. Organize Your Search© 2012 AIPMM, All Rights Reserved.
  18. 18. Use Leading Social Media Tools© 2012 AIPMM, All Rights Reserved.
  19. 19. Use Leading Tools • Organize your professional contacts • Track status of opportunities • Follow companies • Track hiring managers • Implement marketing campaigns • Obtain status reports© 2012 AIPMM, All Rights Reserved.
  20. 20. 2. Expand Your Network© 2012 AIPMM, All Rights Reserved.
  21. 21. Join Professional Groups© 2012 AIPMM, All Rights Reserved.
  22. 22. Join Industry Chats© 2012 AIPMM, All Rights Reserved.
  23. 23. 3. Stand Out From The Crowd© 2012 AIPMM, All Rights Reserved.
  24. 24. Brand Yourself© 2012 AIPMM, All Rights Reserved.
  25. 25. Identify Key Differentiators • Diplomas • Webcasts • Certifications • Blogs • Certificates • Presentations • Conferences • Articles • Books • eBooks© 2012 AIPMM, All Rights Reserved.
  26. 26. Sharpen Your Sales Pitch© 2012 AIPMM, All Rights Reserved.
  27. 27. 4. Market Early, Market Often© 2012 AIPMM, All Rights Reserved.
  28. 28. Get The Word Out© 2012 AIPMM, All Rights Reserved.
  29. 29. Create a Buzz© 2012 AIPMM, All Rights Reserved.
  30. 30. Create Traffic To Your Profile© 2012 AIPMM, All Rights Reserved.
  31. 31. Hyperlink Marketing Collateral Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based companies™ linkd.in/hectordelcastillo hmdelcastillo@aipmm.com Summary Innovative thought leader with over 10 years experience transforming products to profit for technology-based companies. He has directed the product and marketing strategy for over 27 products and solutions, resulting in over $25M of achieved global sales revenue. He provides services as a consultant, contractor, coach, or trainer to organizations that need to create and effectively market value-added products that customers demand.© 2012 AIPMM, All Rights Reserved.
  32. 32. Think Like a Publisher© 2012 AIPMM, All Rights Reserved.
  33. 33. 5. Deliver Value, Success Will Follow© 2012 AIPMM, All Rights Reserved.
  34. 34. Cultivate Communities© 2012 AIPMM, All Rights Reserved.
  35. 35. Coach and Mentor Others© 2012 AIPMM, All Rights Reserved.
  36. 36. Find Opportunities To Lead© 2012 AIPMM, All Rights Reserved.
  37. 37. Share Your Knowledge© 2012 AIPMM, All Rights Reserved.
  38. 38. 6. Invest in Your Future© 2012 AIPMM, All Rights Reserved.
  39. 39. Find Coaches and Mentors© 2012 AIPMM, All Rights Reserved.
  40. 40. Execute Your Growth Plan© 2012 AIPMM, All Rights Reserved.
  41. 41. Sample Professional Growth Plan Planned Steps Specific Education, Training or Growth Activity Date 1 Bachelor’s degree 1995 2 Master’s degree 1998 3 Obtain project lead position 2001 4 PMI PMP Certification 2005 5 Product Management Training 2007 6 Product Marketing Training 2007 7 Obtain product management role 2008 8 AIPMM CPM/CPMM Certifications 2011 9 PMI Program Management Certification 2011 10 CISSP Certification 2011 11 Executive MBA Program 2012© 2012 AIPMM, All Rights Reserved.
  42. 42. Develop Marketable Skills© 2012 AIPMM, All Rights Reserved.
  43. 43. Get Certified© 2012 AIPMM, All Rights Reserved.
  44. 44. 7. Expand Your Knowledge© 2012 AIPMM, All Rights Reserved.
  45. 45. Always Be Learning© 2012 AIPMM, All Rights Reserved.
  46. 46. Find Training Opportunities© 2012 AIPMM, All Rights Reserved.
  47. 47. Sharpen Soft Skills© 2012 AIPMM, All Rights Reserved.
  48. 48. Key Takeaways 1 • Organize your search 2 • Expand your network 3 • Stand out from the crowd 4 • Market early, market often 5 • Deliver value, success will follow 6 • Invest in your future 7 • Expand your skills and knowledge© 2012 AIPMM, All Rights Reserved.
  49. 49. Join AIPMM • Network with experts and thought leaders in your profession. • Learn the latest best practices and methodologies. • Expand your knowledge and soft skills. • Sharpen your leadership and influential skills. • Validate your expertise with internationally recognized certifications. • Obtain latest tools to enhance your productivity.© 2012 AIPMM, All Rights Reserved.
  50. 50. Why Get Certified • Bestows internationally recognized credential • Enhances opportunities for career advancement • Improves your earning potential • Validates your expertise regarding best practices • Grants mark of distinction that sets you apart • Connects you with experts and thought leaders • Demonstrates commitment to your profession Source: All About Product Management Certification Webcast, Jun 2010© 2012 AIPMM, All Rights Reserved.
  51. 51. Useful Links • Website: http://www.aipmm.com • Articles: http://www.aipmm.com/html/newsletter/article.php • Blogs: http://aipmm.com/anthropology/ • Webinars: http://aipmm.com/aipmm_webinars/ • Certification: http://aipmm.com/html/certification/ • Product Management Framework Brochure: http://www.aipmm.com/brochures/AIPMM_PMF.pdf© 2012 AIPMM, All Rights Reserved.
  52. 52. For More Information About • AIPMM membership information • Certification courses in your area • Training courses in your area • AIPMM Career Pathfinder© 2012 AIPMM, All Rights Reserved.
  53. 53. Join My Professional Network! Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director, AIPMM Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Contact: hmdelcastillo@aipmm.com© 2012 AIPMM, All Rights Reserved.

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