Components Of A Successful Personal Brand Campaign

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Components Of A Successful Personal Brand Campaign

  1. 1. BusinessMarketingSystems Better Customer Connections.™ Personal Brand + Marketing Campaign Components of successful personal marketing campaigns. CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 1
  2. 2. BusinessMarketingSystems Better Customer Connections.™ Here are 20 online marketing essentials to cover as part of creating your Personal Branding + Marketing Campaign. CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 2
  3. 3. BusinessMarketingSystems Better Customer Connections.™ Planning + Setup 1. Register a domain name. (ie: yourdomain.com) 2. Setup email mailboxes on your domain. 3. Setup a reliable WordPress web site hosting account. 4. Setup an email marketing account. (Campaign Monitor or Mail Chimp) 5. Setup an online payment account. (PayPal or Authorize.net) 6. Setup a web site analytics account. (BMS Private Analytics or Google Analytics) CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 3
  4. 4. BusinessMarketingSystems Better Customer Connections.™ Planning + Setup 7. Plan A Social Media Presence (Facebook, LinkedIn, Twitter, Google+, or All of them?) 8. Research Industry Trade/Community Events (Identify, Select, Plan/Budget To Attend) CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 4
  5. 5. BusinessMarketingSystems Better Customer Connections.™ Design + Creative 9. Design Web Site + Content 10. Design Email Marketing Content 11. Design Email Campaign Templates + Content 12. Develop A Content Plan (Update Web Site, Marketing Emails + Sales Collateral) 13. Get Great Photography (Staff, Products, Other Content Illustrations) CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 5
  6. 6. BusinessMarketingSystems Better Customer Connections.™ Development + Production 14. Enable Online Payments From Your Web Site 15. Program Custom/Customized Web Site Theme 16. Program HTML Email Templates CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 6
  7. 7. BusinessMarketingSystems Better Customer Connections.™ Marketing 17. Blog (encourage feedback - monthly, weekly, or daily) 18. Setup & Maintain a FAQ 19. Design Collateral Content (Flyers, Business Cards, Brochures, Whitepapers, and Presentations) 20. Use Social Media (regularly post to Pages/Groups) CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 7
  8. 8. BusinessMarketingSystems Better Customer Connections.™ Strategy CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 8
  9. 9. BusinessMarketingSystems Better Customer Connections.™ Personal Brand + Marketing Campaign BMS Personal Brand + Marketing Campaigns do 3 things: • Create a personal brand system. A personal brand system is a logo/wordmark, typeface (or font), and color(s) that are used consistently in visual communications for an individual. • Setup a personal sales system. A personal sales system features a database of targeted prospects, a plan for consistent lead contact, and scripted communications. • Deliver Measurable Results. Review and analyze web site and email campaign metrics weekly for at least 30 minute. CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 9
  10. 10. BusinessMarketingSystems Better Customer Connections.™ Target Audiences Key to success is delivering relevant communications consistently to target audiences. Key target audiences for your campaign are: • Qualified Customers/Patrons - People interested in what you offer. • Influencers - Individuals with big networks of people interested in what you offer. • Stakeholders - People who support what you do. CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 10
  11. 11. BusinessMarketingSystems Better Customer Connections.™ Goals Goals are the benchmarks for measuring marketing success. Goals for your Personal Brand + Marketing Campaign are: • Establish A Personal Brand - Develop a strong brand identity & online presence. • Consistent Sales Activity - Make regular weekly/daily sales communications. • Database Development - Build an actionable database of prospects. CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 11
  12. 12. BusinessMarketingSystems Better Customer Connections.™ Web Site CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 12
  13. 13. BusinessMarketingSystems Better Customer Connections.™ Your Web Site: More than an online brochure. A Personal web site must deliver compelling content and collect prospect contact and preference data. WordPress.org Use the acclaimed WordPress open-source web site content management platform. WordPress offers customizable functionality, secure content management, granular user permissions, e-commerce, blogs, forums, scalability, and advanced social media integration features. CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 13
  14. 14. BusinessMarketingSystems Better Customer Connections.™ Web Site Design/Redesign Key personal brand web site features: • Ability for you to add, edit, or delete site content. • Design and programming of visitor registration forms (for lead generation and qualification). • Integration with an email marketing systems (for automated follow-up marketing). • Ability to add images image galleries, audio, and video content. • Search Optimization features. CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 14
  15. 15. BusinessMarketingSystems Better Customer Connections.™ Business Features Other personal brand site features include: • SPAM Protection • Events (Calendar & Listings) • Search Optimization • Audio & Video • Analytics (BMS Private Analytics) • Image Galleries • E-commerce • RSS • Blogs • Visitor Registration • Polls • Site Search CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 15
  16. 16. BusinessMarketingSystems Better Customer Connections.™ Web Site Hosting CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 16
  17. 17. BusinessMarketingSystems Better Customer Connections.™ Web Site Hosting Preferred WordPress Host Providers: Suggested hosting services are shown at right. Key host features we promote include: dreamhost.com • Regular Backups • Database Access • Flexible Server Configuration mediatemple.com businessmarketingsystems.net CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 17
  18. 18. BusinessMarketingSystems Better Customer Connections.™ eMail Marketing CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 18
  19. 19. BusinessMarketingSystems Better Customer Connections.™ eMail Marketing Personal brand campaigns work with an email marketing service to enable efficient database management, and automated follow-up communications. Recommended email marketing features include: • Surveys • Campaign Statistics • Autoresponders • Automated Bounce Processing • Triggers • Easy Contact Import/Export • Custom Fields • Analytics Integration • Split Tests (Multi-variate) • Social Media Integration CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 19
  20. 20. BusinessMarketingSystems Better Customer Connections.™ Portfolio CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 20
  21. 21. BusinessMarketingSystems Better Customer Connections.™ BMS has done great work and achieved outstanding results for awesome clients. Check out some Identity, Web Site, Email Marketing, and Print work from our portfolio. CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 21
  22. 22. BusinessMarketingSystems Better Customer Connections.™ Portfolio: Identity CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 22
  23. 23. BusinessMarketingSystems Better Customer Connections.™ Portfolio: Identity CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 23
  24. 24. BusinessMarketingSystems Better Customer Connections.™ Portfolio: Web Sites Fulton County Arts Council Microsoft Dynamics Marvel Enterprises EasyCare.com Deloitte Online TheCancerLens.org CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 24
  25. 25. BusinessMarketingSystems Better Customer Connections.™ Portfolio: Web Sites Atlanta Office of Cultural Affairs American Cancer Society Salon Next US Human Rights Network True Colors Theatre Company CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 25
  26. 26. BusinessMarketingSystems Better Customer Connections.™ Portfolio: eMail Marketing Art, Beats + Lyrics American Cancer Society HIGH Museum of Art Save a Smile Foundation CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 26
  27. 27. BusinessMarketingSystems Better Customer Connections.™ Portfolio: eMail Marketing American Cancer Society Sunrise Bank of Atlanta Private Party Invitation CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 27
  28. 28. BusinessMarketingSystems Better Customer Connections.™ Portfolio: Print & Collateral Annual Trumpet Awards Invitation True Colors Theatre Company - Cap HIGH Museum of Art - Go All Night Ads Atlanta Office of Cultural Affairs - Exhibition Catalog American Cancer Society - Target Communications Booklet CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 28
  29. 29. BusinessMarketingSystems Better Customer Connections.™ Thank you for reviewing our Personal Brand + Marketing Campaign presentation. Contact Edward Phelps with questions or comments. Edward Phelps Chief Solutions Architect Business Marketing Systems 1660 Peachtree Street #1206 Atlanta, Georgia 30309 404 542 2557 edward.phelps@businessmarketingsystems.net www.businessmarketingsystems.net CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved. 29

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