Emergence of Social Media vs Internet Assumptions is the You get the value, FOCUS on basic tools
Many…Evolving…Start simple…Don’t be overwhelmed
Facebook is growing at a dizzying rate around the globe, surging to more than 850 million users, from 600 million users just 12 months ago…nearly two-thirds of all Internet users in the United States on Facebook.Treating like a website – pushing out info constantly or treating it like a sales presentation.More damaging that posting “wrong” place.When people “freak out” about negative posts - transparency – everyone knows that no one is perfect
Strategically build relationships with individuals through interactive platformsLeverage information sharing through human resources Long-term investmentGroup processDesigned for all people User-friendly
As of February 1st Facebook has more than 845 MILLION users – launched Feb 4, 2004
135 MILLION users – Relationships matterIf you’re a business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities.Cons: Employer emailaddresses; trivial questionsIt’s a good place to participate in industry-related groups/ discussions and establishes you as an authority.
300 MILLION usersSocial networking and microblogging service that enables users to send/read messages in real-time in succinct blocks of text (140 characters maximum). Much like Facebook, Twitter helps build brand awareness, a follower base, positive brand reputation, relationships and conversations. Designed for outsiders to find YOU!Easy to use and search for othersHuge audience
Website that provides commentary, news or information on a particular subject. It is an online journal that is content driven, serves as a strong search engine optimization (SEO) tool for your website and helps establish you as an authority. Pros: Huge reach with a well trained audience; good PR and SEO; the best passive results for business! Cons: TIME CONSUMING; need a lot of original content
Difficult to create “viral” marketing – never know what’s going to.Create a Post Log and Content Schedule posts ahead of time (HootSuite, Ping.fm) Where do I start and what do I say? Communicate your value and position yourself as an expert. Two Types of Content / Two PurposesRelationship building – build relationships with clients, prospects and outreach Viral – very challenging Repurpose content Listen and Respond
This is general strategy we recommend for most business to establish a basic “Presence”Step One – Create your plan - Create a social media policy - Create a Google Alert - Create a clear UVP – Unique Value Pedigree - Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates - Create and optimize Facebook profile, page, LinkedIn profile, Twitter profilePhoto, Optimize headline to reflect UVP, Complete profile and add call to action - Create an aggregator profile linking all accounts (HootSuite) - Establish goals and record launch statistics (Klout)
Two - Build - Create a Communications Guide - Take top 20 (or entire contact list) and search each platform - Join Groups and Pages - Plug into your real life community - Build in your marketing (email signatures, office signs, announcements
Post regularly: education, value and relationship - Login to each account (20 mins/day) - Comment on others’ posts and share expertise - Respond to all comments - Lead by example
This presentation will appear on our blog – tomorrow.
Social network marketing tm for re$ult$ (final)
Social Network Marketing™ for Re$ult$ Presented by Nancy Sanders, MBA February 7, 2012