This document discusses the rise of social media and why it is important. It covers early viral videos on YouTube, the origins of terms like "Wiki" and wanting to be in someone's "top eight" on a social network. It also mentions John Edwards opening a campaign office in Second Life. The document then covers the growth of blogging, social networks, RSS feeds, podcasts and social bookmarking as part of the social media landscape. It emphasizes building "depth" through two-way conversations and exploring niche social networks.

1. social media 101 or... why should we care? http://www.flickr.com/photos/oceanflynn/315385916/

2. Her teenage angst about parents and boyfriend was watched by millions on YouTube until she was exposed as a hired actress http://www.slideshare.net/weinreich/next-generation-social-marketing

3. LonelyGirl15

4. This word describes an online collaborative tool comes from the Hawaiian word meaning “quick” http://www.slideshare.net/weinreich/next-generation-social-marketing

5. Wiki

6. You would be excited to be listed as one of someone’s top eight friends on this social networking site http://www.slideshare.net/weinreich/next-generation-social-marketing

8. This presidential candidate recently opened a virtual campaign office in Second Life http://www.slideshare.net/weinreich/next-generation-social-marketing

9. John Edwards In Second Life

10. Why You Should Care

11. Under Social Media Umbrella: RSS Blogging Social Networks Podcasts Social Bookmarks Web 2.0 Fun

12. RSS Push v. Pull Newsroom RSS Newswire RSS Other RSS Feed Readers Bloglines

13. Technorati tracks 70 million blogs 1.4 blogs are created every second of every day There are 1.5 million postings per day, or 17 posts per second Is Blogging a Fad?

16. Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives

17. Just Give ‘Em Something To Talk About.... Explore... Listen... Get Advice... Commit... Be Passionate...

18. Social Networks: Not Just for Teeny Boppers Anymore

19. Wikipedia’s List The Meta List

20. What’s Next? Niche Sites: Dogster (dog lovers), Gather (older ), CafeMom (moms ) Creat e Your Own Network: Ning , itLinkz

21. Podcasts

22. Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page

23. Collaborate Find Music Share Photos

24. Web 2.0 Fun Pick an Application, Any Application