The document discusses how government agencies can benefit from using social network services. It outlines that social networks provide a low-cost channel for governments to communicate with citizens and employers. They can also be used as a tool to monitor consumers and gain insights into consumer behavior without costs. Additionally, social networks allow governments to develop customer relationship management strategies and improve products/services based on customer satisfaction, brand value, experiences, and engagement. Finally, the document provides examples of how preparation of social media activities can help governments achieve communication objectives.

1. How to Benefit of
Using Social Network Service?
Government Information technology and Services (GITS)
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2. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network service.
3.
3 Type of social network service.
f
4. How to benefit of using social network service.
5. How to using social network service for government
agencies.
6. Strategies to apply social network service for
government agencies efficiency.
7. Problems of using social network service.
Government Information technology and Services (GITS)
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3. How to Benefit of
Using Social Network Service?
A channel to communicate to
target groups (with lower cost).
with citizens
with employers
they are already talking about you .
Government Information technology and Services (GITS)
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4. A channel to communicate to target groups (with lower
cost).
Government Information technology and Services (GITS)
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5. How to Benefit of
Using Social Network Service?
Social network service can
be applied
to all types of the organization.
Government Information technology and Services (GITS)
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6. Social network service can
be applied to all types
of the organization.
Government Information technology and Services (GITS)
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7. How to Benefit of
Using Social Network Service?
A tool for monitoring or
tracking consumer.
Government Information technology and Services (GITS)
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8. A tool for monitoring or tracking
consumer.
Foursquare = Location Base Social Network
Government Information technology and Services (GITS)
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9. How to Benefit of
Using Social Network Service?
There are no costs to contract
outsource to do the research
consumer behavior.
Government Information technology and Services (GITS)
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10. Government Information technology and Services (GITS)
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11. Government Information technology and Services (GITS)
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12. How to Benefit of
Using Social Network Service?
A tool for customer
relationship
management (CRM).
Government Information technology and Services (GITS)
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13. A tool for customer relationship management
(CRM).
Online
Paper
http://www.misterdonut.co.th/06_misdoclub/index.php
Government Information technology and Services (GITS)
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14. A tool for customer relationship management
(CRM).
Paper
Online
e
http://www.misterdonut.co.th/06_misdoclub/index.php
Government Information technology and Services (GITS)
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15. How to Benefit of
Using Social Network Service?
Develop or Improve product/services.
Customer satisfaction
Brand Valued
Government Information technology and Services (GITS)
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16. How to Benefit of
Using Social Network Service?
Customer Relationship Management
Customer Experimental Management
Customer Engagement
Government Information technology and Services (GITS)
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17. How to Benefit of
Using Social Network Service?
Example
(GMM+Puriku)
http://www.golf-mike.com/index.php
Government Information technology and Services (GITS)
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18. How to Benefit of
Using Social Network Service?
Example
(GMM+Puriku)
http://www.puriku.com/coin.html
p p
Government Information technology and Services (GITS)
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19. How to Benefit of
Using Social Network Service?
activities to
Preparation of
achieve the objective goals.
Government Information technology and Services (GITS)
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20. Preparation of activities to achieve the objective
goals. Let's see what the consumers want Like Fan Page
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21. What is the Interesting of Social Network Service
for Government Agencies?
1. Number of users that social networking increased
g
rapidly.
2. Today, all groups use social network based on
different interests life style.
3. Advances in technology that supports social
networking usage is more convenience.
4. Consumers prefer t use social networking t
4 C f to i l t ki to
increase.
5. The use of social networking via mobile phone in
Thailand.
Government Information technology and Services (GITS)
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22. Reference
http://socialmediagovernance.com/policies.php
http://www.howto.gov/social media/using social
http://www.howto.gov/social‐media/using‐social‐
media
p // qba o co /go e e po cy
http://www.inqbation.com/government‐policy‐
on‐the‐use‐of‐social‐media/
Government Information technology and Services (GITS)
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23. Presented by
Onion Head
Siriporn Pongvinyoo
mrkokung@hotmail.com
Government Information technology and Services (GITS)
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