1. This document analyzes the top 20 information technology (IT) companies in Thailand by market capitalization as of December 31, 2021.
2. The total market capitalization of the top 20 IT companies was 362,474 million baht, with 5,090 million baht or 1.40% belonging to the largest company.
3. The largest company had a market capitalization of 877 million baht and accounted for 17.23% of the total market capitalization of the top 20 companies.
The document discusses the importance of listening before developing a social media engagement strategy. It recommends starting by using monitoring tools to listen to conversations and analyze trends over time to understand brand perceptions and key issues. Only after thorough listening and analysis should organizations begin aggregating data, defining action steps, and starting conversations on social media. The value of initial listening to help shape future strategy is emphasized.
1. This document analyzes the top 20 information technology (IT) companies in Thailand by market capitalization as of December 31, 2021.
2. The total market capitalization of the top 20 IT companies was 362,474 million baht, with 5,090 million baht or 1.40% belonging to the largest company.
3. The largest company had a market capitalization of 877 million baht and accounted for 17.23% of the total market capitalization of the top 20 companies.
The document discusses the importance of listening before developing a social media engagement strategy. It recommends starting by using monitoring tools to listen to conversations and analyze trends over time to understand brand perceptions and key issues. Only after thorough listening and analysis should organizations begin aggregating data, defining action steps, and starting conversations on social media. The value of initial listening to help shape future strategy is emphasized.
What You Need to Know of Social Media for Government Agenciessiriporn pongvinyoo
This document discusses key aspects of using social media for government agencies. It covers the 4Ps of social media marketing, interesting facts about social media, types of social media, and tips for safely using social media. The goal is to help government agencies understand how to effectively engage citizens through social networks.
The document discusses different types of social media including blogging, microblogging, social networking, media sharing, social news and bookmarking, online forums, and widgets. It describes blogging as a form of content management that allows users to easily write and publish posts. Microblogging is similar but limits posts to short texts about what the user is doing. Social networking connects users with friends through profiles with personal information. Media sharing allows uploading photos and videos for public view. Social news and bookmarking provide links to online content that users can rate, vote on, and share with others. Online forums are spaces for discussion around topics of interest. Widgets are another potential type of social media.
This marketing plan summarizes Mama Omega Plus' strategy to increase its market share of instant noodles from 52% to 60% within a year. Key points include:
1) Consumer research found people want more nutrients, so Mama Omega Plus was developed with added Omega-3.
2) Objectives are 15% sales growth and expanding market share through new product lines.
3) Strategies include advertising, pricing similarly to normal noodles, expanding distribution channels, and sales promotions through retailers.
4) The budget allocates most funds to TV, billboard, and booth advertising to position Mama Omega Plus as a "High Nutrient Instant Noodle."
Sam Walton founded Walmart in 1950 in Bentonville, Arkansas. Walmart grew to become the largest corporation in the world, operating over 1,000 Walmart Supercenters in the United States. Walmart's strategy of offering low prices through an efficient supply chain and large volumes has made it very successful, though it also faces criticism over its treatment of employees and impact on local businesses.
Starbucks provides a brief history of the company starting in 1971 and highlights its growth over the decades. The document outlines Starbucks' values of providing a great work environment, embracing diversity, applying high standards of excellence, developing satisfied customers, contributing positively to communities and the environment, and recognizing profitability. It also discusses Starbucks' brand essence and focus on coffee, people, and experience. The summary highlights Starbucks' commitment to social responsibility through initiatives like fair trade, organic, and shade grown coffee as well as support for coffee farmers and local communities.
What You Need to Know of Social Media for Government Agenciessiriporn pongvinyoo
This document discusses key aspects of using social media for government agencies. It covers the 4Ps of social media marketing, interesting facts about social media, types of social media, and tips for safely using social media. The goal is to help government agencies understand how to effectively engage citizens through social networks.
The document discusses different types of social media including blogging, microblogging, social networking, media sharing, social news and bookmarking, online forums, and widgets. It describes blogging as a form of content management that allows users to easily write and publish posts. Microblogging is similar but limits posts to short texts about what the user is doing. Social networking connects users with friends through profiles with personal information. Media sharing allows uploading photos and videos for public view. Social news and bookmarking provide links to online content that users can rate, vote on, and share with others. Online forums are spaces for discussion around topics of interest. Widgets are another potential type of social media.
This marketing plan summarizes Mama Omega Plus' strategy to increase its market share of instant noodles from 52% to 60% within a year. Key points include:
1) Consumer research found people want more nutrients, so Mama Omega Plus was developed with added Omega-3.
2) Objectives are 15% sales growth and expanding market share through new product lines.
3) Strategies include advertising, pricing similarly to normal noodles, expanding distribution channels, and sales promotions through retailers.
4) The budget allocates most funds to TV, billboard, and booth advertising to position Mama Omega Plus as a "High Nutrient Instant Noodle."
Sam Walton founded Walmart in 1950 in Bentonville, Arkansas. Walmart grew to become the largest corporation in the world, operating over 1,000 Walmart Supercenters in the United States. Walmart's strategy of offering low prices through an efficient supply chain and large volumes has made it very successful, though it also faces criticism over its treatment of employees and impact on local businesses.
Starbucks provides a brief history of the company starting in 1971 and highlights its growth over the decades. The document outlines Starbucks' values of providing a great work environment, embracing diversity, applying high standards of excellence, developing satisfied customers, contributing positively to communities and the environment, and recognizing profitability. It also discusses Starbucks' brand essence and focus on coffee, people, and experience. The summary highlights Starbucks' commitment to social responsibility through initiatives like fair trade, organic, and shade grown coffee as well as support for coffee farmers and local communities.
ความสุจริตทางวิชาการ เชื่อมไทยเชื่อมโลก Connect Thailand, Connect the World in The “Academic Honesty”
With Five Tools to Drive The Universities to Build The Smart Graduates
With Integrity
15. Operating Revenue 1999-2001
Millions
100000
80000
60000
40000
20000
0
1999 2000 2001
Domestic Tobacco Internation Tobacco North American Food
International Food Beer Financial Service
16. Operating Income
Millions
20000
15000
10000
5000
0
1999 2000 2001
Domestic Tobacco Internation Tobacco North American Food
International Food Beer Financial Service
17. Operating Revenue
Internation Beer/Other
al Food 6% Internation
10% al Tobacco
33%
North
American
Domestic
Food
Tobacco
23%
28%
18. Operating Income
Beer/Other
International 5%
Food Domestic
6% Tobacco
34%
North
American
Food
International
22%
Tobacco
33%
19.
20. Share Of the US Market:
Tobacco Lirillard
Brown&Willi 10%
Other
amson 5%
12%
R.J. Philip Morris
Reynolds 50%
23%
21.
22. Share Of the US Market:
Beer Aii Other
Pabst 5% 15%
Anheuser-
Busch 48%
Coors 11%
Miller 21%
44. Philip Morris’s Strategies
2. Market Segmentation
Virginia Slim เพื่อจับตลาดผูหญิง
Miller Life เพื่อตลาด Beer แคลอรี่ต่ํา
Wenbrau สําหรับจับตลาดระดับ Super Premium
Food Market ที่มี Product ใหเลือกมากมาย
ตามความตองการของผูบริโภค