Social Media & Foodservice
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This document discusses using social media and mobile technologies in foodservice and dietary settings. It outlines how social media platforms like Facebook and Twitter can be used to communicate with customers, market services, and get feedback. The document also discusses using tablets in foodservice for tasks like taking orders, accessing recipes and training videos, and improving efficiencies. Polls are included to gauge webinar participants' current social media and mobile technology use.
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Social Media & Foodservice
- 1. SOCIAL MEDIA: Applications in FOODSERVICE & DIETARY COLLABORATE & COLLECT COMMUNICATE, INFORMATION
- 2. HOW WE CAN BE INTERACTIVE TODAY… Ask questions using chat Respond to questions using chat Participate in polls Call in questions Tweet #twebMBabout this webinar Contact @nadinekf for questions
- 3. OBJECTIVES By the end of this webinar: Participants will understand the basic principles of at least two social media platforms (Twitter and Facebook). Participants will be able to list 3 ways foodservice could benefit from using social media. Participants will be able to list 2 ways to use tablet computers ( such as the iPad) in foodservice.
- 4. LET’S POLL Poll #1: Social Media Use How many use or plan on using Facebook in the next year ? How many use or plan to use Twitter in the next year ? How many use Blogs? How many use YouTube?
- 5. 2-WAY CONVERSATION The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.
- 6. LTC BENEFITS… Marketing to your families - show them what you‟ve got with pictures, menus, testimonials etc… What stands out about your dietary service? How can you communicate that using social media? Use social media to get feedback on needs of the families you serve
- 7. BENEFITS… Recruit staff- post job openings Post information on special events, parties and themes Hold contests Solicit feedback Create campaigns Recruit volunteers Create a community to support ( & market ) your facility
- 8. POLL Poll # 2 How many of you have a social media policy? Link for online database of social media policies: http://socialmediagovernance.com/policies.php#ax zz1fqfC1is3
- 9. THE INTERNET TODAY If your not using social media networks you are missing a captive audience
- 10. CHARACTERISTICS? Portable Phones, iPad, Netbook, Laptop Personalized Participatory (user generated content) Immediate (text & instant messaging)
- 11. MOBILE 83% of American adults have a cell phone • TEXT MESSAGIN G &picture 6 in 10 adults go online taking using a laptop or smart continue to top the list of ways phone that Americans use their mobile phones Is the media in your organization formatted for mobile use?
- 13. WEB 1.0 VS. WEB 2.0 Content is private Content is public Everyone is an Established experts expert Companies/brands Consumer is in in control control
- 14. WEB 2.0 User generated content offers a mechanism for readers to create their own websites, blogs, message boards, videos, wikis, etc… Encourage and offer a way to post feedback (rating) Ease of generating, sharing, and tagging information
- 15. POPULAR SOCIAL MEDIA PLATFORMS
- 16. WHY IMPORTANT? We all have a message and a target audience Social networks provide an environment to reach your audience Social media provides a platform for your message and allows others to rate and respond to it Use social media to listen…
- 17. SOCIAL NETWORKS Social Networks Facebook Twitter YouTube LinkedIn Social Media Messages Posts Tweets Videos Images
- 18. POLL Poll #3 How many of your facilities have a facebook page?
- 19. WHAT IS FACEBOOK? Who uses facebook ? How can you use facebook ?
- 20. FACEBOOK - STATS
- 21. FACEBOOK >800 MILLION ACTIVE USERS Facebook User Hear about my Facebook presence Visit my FB presence Fan/Like my FB presence Visit my website/Purchase products/services Share with their friends
- 22. ENGAGEMENT New product or service releases Promotions and discounts New ways to use existing services Ask fans for innovative ideas Visual story telling Show an interview ( using video) of an employee in your facility preparing a great meal or event.
- 23. FACEBOOK FANS Something remarkable Give them access to a unique experience Surprise fans with something unexpected Eco friendly initiatives - feel good things How are you minimizing your organizations footprint?
- 24. DMA SOLUTIONS Marketing and Business Development for the Fresh Produce Industry DMA Fan Page Fresh for Ellen Website YouTube Twitter Facebook
- 25. WHOLE FOODS WF provides an excellent example of how to use social media Email newsletter Promote products using recipes with excellent visuals Provide customer ratings on recipes Provide account option for online shopping list, recipe box Provide Podcasts and Blog (UGC) Facebook and Twitter
- 26. TWITTER
- 27. TWITTER REAL TIME COMMUNICATIONS
- 28. TWITTER Twitter User Hear about my Twitter presence Visit my TW presence Follow my Tweets Visit my website/Purchase products RT and #FF to friends
- 29. HOW DO RD’S USE SOCIAL MEDIA? RD‟s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.
- 30. HOSPITALS & SOCIAL MEDIA Patient blogs Twitter Facebook YouTube LinkedIn Four Square
- 31. DO HOSPITALS USE SOCIAL NETWORKS? US Hospitals that use Social Networking tools Last Update October 09, 2011 * 1,229 Hospitals total * 575 YouTube Channels * 1068 Facebook pages * 814 Twitter Accounts * 149 Blogs The original one-page list is at: http://ebennett.org/hsnl/
- 32. TABLETS “iPads and tablets are taking restaurants by storm and improving efficiencies.“
- 33. POLLS Poll # 2 How many of you have a tablet computer such as an iPad Poll#3 How many of you use that tablet computer in your facility?
- 34. TABLETS ✘ Tableside Control ✘ Display wines lists menus etc… ✘ Customer orders food on iPad ✘ Customer pays at the table scans credit card for automated payment
- 35. TABLETS Drug interactions Diagnosis help Treatment plans Medical Alerts Transmission of patient data Sharing records Billing Family interaction with patients
- 36. TABLETS ✘ Wound care management ✘ Monitor vital signs ✘ Patient tracking (RFID scanning) ✘ Accurate and faster RX ✘ Medication Management
- 37. MARTIN BROTHERS GOES MOBILE! Martin Brothers Adds Mobility to Menu Plan: Roll out “Simply Menus” mobile program Take tableside orders from residents Tally total numbers of entrees for kitchen Kitchen staff takes numbers in Real Time & begins prep
- 38. MARTIN BROTHERS GOES MOBILE! Martin Brothers Adds Mobility to Menu Plan: Kitchen staff view recipes on iPad at cook station NO More paper recipe books Recipes have media integrated into them View a quick video on how to prepare or plate the recipe See a picture of what the recipe is supposed to look like Educationalvideos to train your staff on cooking techniques are now easily accessible
- 40. THANKS 4 PARTICIPATING Follow @nadinekf How did we do? What did you learn? What„s next? Your call to action – GO FOR IT!
Editor's Notes
- Level 2Suggested Learning Codes:(1000) Professional skills(1020) Computer, electronic technology(1090) Media skills(1110) Risk-taking(1140) Written communication skills, publishing(6000) Education, Training, and Counseling(7000) Business and Management(7040) Consultation(7050) Customer Focus(7070) Entrepreneurship, private practice(7120) Marketing
- These are the objectives we will cover today.If there are other things you want to know please send them in by chat and if we have time at the end I will address them.
- Social media allows for users to create and publish their own content allowing for frequent updates and interchange. The static website does not do this and is not as popular or as visitedhttp://www.youtube.com/watch?v=4TKbIidbyhk&feature=related
- In order to be excited about using social media you need to understand how it can benefit you.Who are your customers?Reach out to current and potential customershow is your caseload?What do your families want from your services?Social media gives famiies the opportunity to interact with you and to provide feedback and comments-they can also promote you by friending etc…What do you want to tell them or get input on from them?How does your dietary service stand out and how do you communicate that with your customers
- Who are your customers?What do you want to tell them or get input on from them?How does your dietary service stand out and how do you communicate that with your customers
- This link is not in your resource packet and if you don’t have time to write it down just remember to Google social media policy and this will come up.
- We use the internet today as a conversation agent to connect ideas and peopleIt is usually helpful to dabble in social media personally before professionally.The internet does not forget so remember to post things with caution and things that you would not mind your mother reading.
- Mobile makes things personal. Mobile makes things immediate.Just how immediate? One study in the Netherlands found that the average response time to a text is under 3 minutes. That’s an incredible opportunity. Let’s call it the FedEx principle. A FedEx arrives, you open it right away. A text message arrives, you open it. Text messages are personal, immediate, and tailor-made for calls to action.For teenagers, you can multiply the FedEx principle by a factor of 10. Here is how this can be harnessed:A team of Stanford researchers, working with Project HealthDesign, wanted to help chronically ill teenagers take more responsibility for their health.In talking with teens, the researchers found that technology is a comfort, especially if it is portable, like an ipod or cell phone. They also found that teens are less likely to take their meds if they are feeling sad. So the researchers came up with a tool that tracks the teens’ moods, monitoring the songs they listen to and the words they use in text messages to friends and family.
- Mobile makes things personal. Mobile makes things immediate.Just how immediate? One study in the Netherlands found that the average response time to a text is under 3 minutes. That’s an incredible opportunity. Let’s call it the FedEx principle. A FedEx arrives, you open it right away. A text message arrives, you open it. Text messages are personal, immediate, and tailor-made for calls to action.For teenagers, you can multiply the FedEx principle by a factor of 10. Here is how this can be harnessed:A team of Stanford researchers, working with Project HealthDesign, wanted to help chronically ill teenagers take more responsibility for their health.In talking with teens, the researchers found that technology is a comfort, especially if it is portable, like an ipod or cell phone. They also found that teens are less likely to take their meds if they are feeling sad. So the researchers came up with a tool that tracks the teens’ moods, monitoring the songs they listen to and the words they use in text messages to friends and family.
- What is web 2.0? This is how we use the internet today.Infrastructure is based upon the userContent is provided by the userUsers are conversational
- The most popular platforms are in this image. Today we are going to focus on facebook and twitter.
- Social networking is an excellent way to reach a crowd of people and find out what they think about particular topics. Social networks can replace focus groups and traditional surveying methods.
- The facebook platform funnel
- Can you let your fans know about something new and unusual that is not available any place else?
- http://www.youtube.com/watch?v=ddO9idmax0o&feature=relmfu
- Here are reasons that I’ve came up.1. Connecting with customersThis is the main reason why you should use twitter for your business. You will be able to connect with your customers because they themselves are using twitter. Twitter has become a daily routine where people log onto it every single day, some log onto twitter the first thing they wake up even before brushing their teeth. If you have an unsatisfied customer you will hear them on twitter. This will help your company to help them. On the coming days I’ll be going deeper about how you can “spy” on tweets using free tools like twitter search.2. BrandingYou don’t have to be a big brand like Dell, Nike, Starbucks to brand yourself on twitter. You can be an average joe and brand yourself on twitter. For me if your company is not recognize then you need to get a PERSONAL account. Why? Firstly nobody want to talk to a LOGO unless its a famous brand. Everyone wants to connect with a person and not a bot.3. Customers feedbackOnce you have connected with your customers you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customers service. Listening to them will help you in the future.4. MarketingOne of the reasons to use twitter is you get to market your product or services to more people and the best part about that is its FREE. You don’t have to pay (Unless if you plan to hire someone to run your twitter account).5. NewsYou can also give latest updates on twitter about your company by tweeting. Here is one done by JetBlue Airways on their twitter account @jetblue6. Give away coupon codes and promotionsYou can also tweet about new deals and coupons codes to help give your company the extra boost. What everyone love include me is getting a good deal. Weather its a promotional lunch set, if its cheap. I want it. Here is a tweet on Dell is doing it.For me you don’t have to be like dell in order to do this. You can have a normal business as well. If you have a restaurant and you have build loyal or new followers in your place you can send out tweet like “Having a special set lunch this weekend.” or something like that. They can tweet you for more information regarding that. I am going to teach you how you can get local twitterers.7. Twitter is ViralIf you’ve have succeeded gaining some popularity with your twitter account you will know how viral twitter can be. This will be part of your marketing strategies that you can use in the future. Dell have succeeded in making their tweets viral with their promotion tweets.8. Spying on competitionDid you know you can spy on competition too? Best part about this and spying on customers is that its FREE using twitter search. You can not only read what customers are talking about you but you can also read what customers are talking about your competition. If your competition is not doing anything with their customers complaints. Then what happens if you (the savior) suddenly tweet them “hey I heard you have a problem with…..” Just an example.9. Increase SalesTwitter can help you increase sales and make PROFIT. Dell is one of the company that have increase their sales on twitter. How much sales? Imagine $6.5 million in sales as reported at mashable10. Brand loyaltyAt the end of the day, once you have engaged, helped your customers (your followers) on twitter. They will be loyal to your brand for a long time. This will be talked more in the future post.
- http://www.pewinternet.org/Reports/2009/Twitter-and-status-updating.aspx
- Nancy Collins developed RD411 and provides blogging tools and other resources for consulting dietitians.Jill Jayne uses her website, twitter and YouTube to provide nutrition related entertainment to her followers.
- Hospitals use facebook to develop fan pages and Twitter to send health messages, fund raising, and other local and national events.
- Here is a place to see how hospitals are using social networking tools in iowa and in other states. There are links to various platforms.