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Presented in conjuction with Michael Melham of AlphaDogSolutions.com, this presentation discusses how to manage social media, proper messaging during emergencies, and the importance of monitoring social media even if your jurisdiction is not currently using social media.
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A presentation on Social Media DOs and DON'Ts done for the Anglican Church in Jamaica and the Cayman Islands.
Presentation was conducted at Mandeville Hotel in Jamaica.
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
2014: NJ GMIS: Online Communication During EmergenciesCarol Spencer
Presented in conjuction with Michael Melham of AlphaDogSolutions.com, this presentation discusses how to manage social media, proper messaging during emergencies, and the importance of monitoring social media even if your jurisdiction is not currently using social media.
The document discusses the power of social media in marketing and public relations, providing a brief history of social media and its growth, statistics on physicians' use of social media, an overview of social media management tools, and tips for understanding customers and communities as well as resources for using social media effectively. It also includes an agenda for an upcoming meeting focused on discussing social media strategy.
Social Media Management for UPLB Information OfficersKim Quilinguing
This was a presentation on social media management and institutional visibility given to newly-inducted public information officers of the University of the Philippines Los Baños (UPLB).
Everyone’s doing it, and it shows no signs of going away. Are you interested in riding the Social Media wave, but not sure where to even start? Join us for an introduction into the fundamentals of Social Media. You’ll learn:
- Who is using social media?
- Why is social media an important part of your marketing strategy?
- What are the most commonly used outlets?
- Which platforms are best for you?
Making Child Welfare More Social - A Resource GuideBrittany Smith
Social media use is widespread, with nearly 80% of active internet users in the US using social networks. Teens especially are highly engaged with social media, with 95% of teens ages 12-17 online and 80% using social media primarily to stay connected with family and friends. Research shows that social media users report positive experiences and that social media can increase feelings of social connection and support. The document provides statistics on social media use and effects and lists resources for social media policies, strategies, data, and how-to guides.
A presentation on Social Media DOs and DON'Ts done for the Anglican Church in Jamaica and the Cayman Islands.
Presentation was conducted at Mandeville Hotel in Jamaica.
This document provides an overview of understanding social media and using it effectively. It defines social media as applications that facilitate social interactions based on shared identities, interests, and social networks. It then discusses personal profiles on social media and the different features, functions, and building blocks of social media platforms. The document contrasts social media with traditional media and provides tips for being effective on social media, such as understanding your audience, developing quality content, engaging your audience, and measuring your results. It emphasizes the importance of selecting the right platforms, defining your market and industry, and having a budget for your social media activities.
This document discusses principles of social media and strategies for using it effectively. It notes that social media allows for engagement with large audiences and relationship building. To create an effective strategy, one should understand their target audience's demographics, interests, and preferred platforms. Goals should include consistently creating and sharing engaging content that rewards audience participation and encourages sharing across platforms. Following these principles can help users gain attention and results through social media.
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New media is revolutionizing how people communicate about health issue. US State and Local Health Departments are beginning to use new media to help better reach and engage their constituents with important health messages. This presentation explores ways that Health Departments can improve their use of new media to achieve their goals. It was presented in Chicago, Illinois on September 24, 2013 at the Annual Training Symposium of the National Public Health Information Coalition (NPHIC) as their annual Berreth Lecture to honor the memory of Don Berreth, founder of NPHIC.
This document outlines an agenda for a NAACP digital media training. It defines digital media platforms like social media, email and mobile and discusses how to use these platforms for advocacy campaigns. Specific strategies covered include the power of microblogging on Twitter, case studies of social media campaigns to increase voter registration and turnout, and how to create and disseminate advocacy memes and targeted mobile messages. Metrics on social sharing and reaches for voter registration memes are provided. The training also discusses matching mobile lists with voter records and using geo-targeting to send localized advocacy messages.
Limited time for Facebook? Not sure how Twitter can work for you? This interactive session will show how to avoid common mistakes with social media while getting the results you're looking for. You'll see real-world examples and receive a list of resources for keeping up with changes after you leave the session. Get inspired and get social!
Presented by Genevieve Howard at the 2014 University of Missouri Crop Management Conference.
This document discusses strategies for using various social media and digital marketing platforms. It provides statistics on the size and growth of Facebook, Twitter, LinkedIn, YouTube, and blogs. It then offers recommendations for how to utilize each platform, such as creating dynamic Facebook pages and Twitter profiles, building recommendations on LinkedIn, showcasing content on YouTube, and combining blogging with RSS feeds. Additional tactics mentioned include hosting webinars, updating Wikipedia pages, unique advertising methods, and co-branding promotions. The document emphasizes continuously monitoring trends, building brand buzz across multiple interactive events, and helping clients achieve their goals through vibrant social media presences.
CSU Farm to Table Food Safety: Increasing Engagement with Target Audiences Us...Elisa Shackelton
A presentation given June 26, 2014 at the ACE conference (Portland, OR) showing how the Colorado State University Department of Food Science & Human Nutrition and CSU Extension are using a new Farm to Table Food Safety website and its' social media platforms to increase knowledge of safe food handling by growers, retailers and consumers in Colorado.
This document outlines the topics and assignments for a media relations in sport lecture and class. The class will discuss press releases, smartphone applications for high school sports, and the use of social media by sports teams. Students are assigned individual questions to research about different social media platforms like Twitter, Facebook, and Foursquare and their potential uses and benefits for sports marketing. They will then present their findings to the class.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
This document discusses the state of social media in 2015. It notes that social media is a global phenomenon, with one in four people worldwide using social networks. Several experts are quoted emphasizing that social media exists at the intersection of humanity and technology. Common myths about social media are debunked, such as that it is free or a passing fad. Statistics show heavy usage of leading platforms like Facebook, LinkedIn, and Twitter. Trends discussed include paid advertising, rich media, and mobile usage. Tips provided for an effective social media strategy include identifying goals and target audiences, selecting appropriate platforms, and creating a content plan. Examples are given of viral social media successes for Ellen's selfie and Arby's tweet at
The document discusses how social media tools can be useful for healthcare organizations. It outlines the benefits of tools like blogs, RSS feeds, podcasts, social networks, wikis and more. It provides examples of how Mayo Clinic has successfully used social media, such as a viral video of elderly patients playing piano that generated millions of views. The document argues that social media is consistent with healthcare values, practical, inexpensive and will help decrease the time to share innovations. It announces the creation of the Mayo Clinic Center for Social Media and Social Media Health Network.
During this webinar, you will hear from social media strategists from USAGov and Salud America! They will share with attendees their experience coordinating and managing bilingual Twitter Chats. You will learn what is the best way to get started, how to choose the best topic and promote the chat, when it’s a good idea to partner with other organizations and how to measure success.
The document provides an overview of social media and statistics about major social media platforms. It discusses what social media is, examples like Facebook, Twitter, LinkedIn, goals for using social media, and key statistics about user bases and activities on Facebook, Twitter, YouTube and LinkedIn. The presentation aims to educate about leveraging social media for business purposes like marketing, customer service and tracking returns on investment.
This document discusses four game changers in strategic communications: (1) conducting media consumption studies; (2) auditing content; (3) leading trend spotting efforts; and (4) gamifying brands and content. It then outlines trends for social media in 2013 like augmented reality, interactive catalogs, and social CRM. The presentation encourages organizations to create cross-functional social media teams to stay ahead of changes in how consumers engage with brands online.
Facebook was created in 2004 and now has over 500 million users. It allows users to connect with friends, share updates and photos, and access applications. Facebook's target market is people aged 15-24 who are very social. Its marketing strategies include developing applications, using mobile platforms, and implementing ethical and green business practices.
This document provides guidance on using social media for government communications. It discusses how traditional media is declining while social media allows anyone to publish and interact directly with audiences. It outlines major social media platforms like Facebook, Twitter, YouTube and their functions. It emphasizes that social media requires an interactive approach rather than one-way messaging and that content must be optimized for each platform. Mobile access is also a major factor in social media usage. The document provides tips for creating effective, relevant, and timely social media posts and engaging with audiences.
Social media is a category of sites based on user-generated content and participation that has changed communication. It includes tools like blogs, Facebook, and Twitter. FIU has accounts on these sites to engage with users transparently and build relationships. Social media requires listening to conversations and collaborating with others. It has changed work by enhancing customer service, public relations, and networking through ongoing online discussions and measurement of audience engagement over time.
This document discusses the power of social media marketing. It notes that social media has fundamentally changed marketing by empowering consumers and giving them greater control over information and media. Marketers must view consumers as active participants in the social media ecosystem rather than passive recipients of messages. The document also highlights how the Grammy Awards leveraged social media successfully in 2010 by focusing on user engagement and putting fans at the center of the campaign. This led to increased viewership, especially among younger demographics important to advertisers. Finally, it emphasizes that visualizing the social media ecosystem and identifying key metrics are important for effective social media strategies.
The document expresses opposition to Chuck Devore's candidacy for US Senate against Barbara Boxer. It notes that Devore calls himself conservative and proposes solutions to energy problems and nuclear waste, but concludes that California will never vote for Chuck Devore.
This document provides an overview of emerging technologies in the 21st century and how they can be used for communication, education, and business purposes. It discusses various social media platforms like YouTube, Facebook, and blogs and how they have grown significantly in users. It also covers technologies like podcasts, RSS feeds, tagging, VoIP, and wikis. The key message is that these tools can be harnessed to spread messages and engage with audiences. Emerging technologies constantly create new opportunities so it is important to remain open and adapt to change.
This document provides an overview of understanding social media and using it effectively. It defines social media as applications that facilitate social interactions based on shared identities, interests, and social networks. It then discusses personal profiles on social media and the different features, functions, and building blocks of social media platforms. The document contrasts social media with traditional media and provides tips for being effective on social media, such as understanding your audience, developing quality content, engaging your audience, and measuring your results. It emphasizes the importance of selecting the right platforms, defining your market and industry, and having a budget for your social media activities.
This document discusses principles of social media and strategies for using it effectively. It notes that social media allows for engagement with large audiences and relationship building. To create an effective strategy, one should understand their target audience's demographics, interests, and preferred platforms. Goals should include consistently creating and sharing engaging content that rewards audience participation and encourages sharing across platforms. Following these principles can help users gain attention and results through social media.
Digital Health Departments:Using New Media for Greater Engagement and ImpactJay Bernhardt
New media is revolutionizing how people communicate about health issue. US State and Local Health Departments are beginning to use new media to help better reach and engage their constituents with important health messages. This presentation explores ways that Health Departments can improve their use of new media to achieve their goals. It was presented in Chicago, Illinois on September 24, 2013 at the Annual Training Symposium of the National Public Health Information Coalition (NPHIC) as their annual Berreth Lecture to honor the memory of Don Berreth, founder of NPHIC.
This document outlines an agenda for a NAACP digital media training. It defines digital media platforms like social media, email and mobile and discusses how to use these platforms for advocacy campaigns. Specific strategies covered include the power of microblogging on Twitter, case studies of social media campaigns to increase voter registration and turnout, and how to create and disseminate advocacy memes and targeted mobile messages. Metrics on social sharing and reaches for voter registration memes are provided. The training also discusses matching mobile lists with voter records and using geo-targeting to send localized advocacy messages.
Limited time for Facebook? Not sure how Twitter can work for you? This interactive session will show how to avoid common mistakes with social media while getting the results you're looking for. You'll see real-world examples and receive a list of resources for keeping up with changes after you leave the session. Get inspired and get social!
Presented by Genevieve Howard at the 2014 University of Missouri Crop Management Conference.
This document discusses strategies for using various social media and digital marketing platforms. It provides statistics on the size and growth of Facebook, Twitter, LinkedIn, YouTube, and blogs. It then offers recommendations for how to utilize each platform, such as creating dynamic Facebook pages and Twitter profiles, building recommendations on LinkedIn, showcasing content on YouTube, and combining blogging with RSS feeds. Additional tactics mentioned include hosting webinars, updating Wikipedia pages, unique advertising methods, and co-branding promotions. The document emphasizes continuously monitoring trends, building brand buzz across multiple interactive events, and helping clients achieve their goals through vibrant social media presences.
CSU Farm to Table Food Safety: Increasing Engagement with Target Audiences Us...Elisa Shackelton
A presentation given June 26, 2014 at the ACE conference (Portland, OR) showing how the Colorado State University Department of Food Science & Human Nutrition and CSU Extension are using a new Farm to Table Food Safety website and its' social media platforms to increase knowledge of safe food handling by growers, retailers and consumers in Colorado.
This document outlines the topics and assignments for a media relations in sport lecture and class. The class will discuss press releases, smartphone applications for high school sports, and the use of social media by sports teams. Students are assigned individual questions to research about different social media platforms like Twitter, Facebook, and Foursquare and their potential uses and benefits for sports marketing. They will then present their findings to the class.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
This document discusses the state of social media in 2015. It notes that social media is a global phenomenon, with one in four people worldwide using social networks. Several experts are quoted emphasizing that social media exists at the intersection of humanity and technology. Common myths about social media are debunked, such as that it is free or a passing fad. Statistics show heavy usage of leading platforms like Facebook, LinkedIn, and Twitter. Trends discussed include paid advertising, rich media, and mobile usage. Tips provided for an effective social media strategy include identifying goals and target audiences, selecting appropriate platforms, and creating a content plan. Examples are given of viral social media successes for Ellen's selfie and Arby's tweet at
The document discusses how social media tools can be useful for healthcare organizations. It outlines the benefits of tools like blogs, RSS feeds, podcasts, social networks, wikis and more. It provides examples of how Mayo Clinic has successfully used social media, such as a viral video of elderly patients playing piano that generated millions of views. The document argues that social media is consistent with healthcare values, practical, inexpensive and will help decrease the time to share innovations. It announces the creation of the Mayo Clinic Center for Social Media and Social Media Health Network.
During this webinar, you will hear from social media strategists from USAGov and Salud America! They will share with attendees their experience coordinating and managing bilingual Twitter Chats. You will learn what is the best way to get started, how to choose the best topic and promote the chat, when it’s a good idea to partner with other organizations and how to measure success.
The document provides an overview of social media and statistics about major social media platforms. It discusses what social media is, examples like Facebook, Twitter, LinkedIn, goals for using social media, and key statistics about user bases and activities on Facebook, Twitter, YouTube and LinkedIn. The presentation aims to educate about leveraging social media for business purposes like marketing, customer service and tracking returns on investment.
This document discusses four game changers in strategic communications: (1) conducting media consumption studies; (2) auditing content; (3) leading trend spotting efforts; and (4) gamifying brands and content. It then outlines trends for social media in 2013 like augmented reality, interactive catalogs, and social CRM. The presentation encourages organizations to create cross-functional social media teams to stay ahead of changes in how consumers engage with brands online.
Facebook was created in 2004 and now has over 500 million users. It allows users to connect with friends, share updates and photos, and access applications. Facebook's target market is people aged 15-24 who are very social. Its marketing strategies include developing applications, using mobile platforms, and implementing ethical and green business practices.
This document provides guidance on using social media for government communications. It discusses how traditional media is declining while social media allows anyone to publish and interact directly with audiences. It outlines major social media platforms like Facebook, Twitter, YouTube and their functions. It emphasizes that social media requires an interactive approach rather than one-way messaging and that content must be optimized for each platform. Mobile access is also a major factor in social media usage. The document provides tips for creating effective, relevant, and timely social media posts and engaging with audiences.
Social media is a category of sites based on user-generated content and participation that has changed communication. It includes tools like blogs, Facebook, and Twitter. FIU has accounts on these sites to engage with users transparently and build relationships. Social media requires listening to conversations and collaborating with others. It has changed work by enhancing customer service, public relations, and networking through ongoing online discussions and measurement of audience engagement over time.
This document discusses the power of social media marketing. It notes that social media has fundamentally changed marketing by empowering consumers and giving them greater control over information and media. Marketers must view consumers as active participants in the social media ecosystem rather than passive recipients of messages. The document also highlights how the Grammy Awards leveraged social media successfully in 2010 by focusing on user engagement and putting fans at the center of the campaign. This led to increased viewership, especially among younger demographics important to advertisers. Finally, it emphasizes that visualizing the social media ecosystem and identifying key metrics are important for effective social media strategies.
The document expresses opposition to Chuck Devore's candidacy for US Senate against Barbara Boxer. It notes that Devore calls himself conservative and proposes solutions to energy problems and nuclear waste, but concludes that California will never vote for Chuck Devore.
This document provides an overview of emerging technologies in the 21st century and how they can be used for communication, education, and business purposes. It discusses various social media platforms like YouTube, Facebook, and blogs and how they have grown significantly in users. It also covers technologies like podcasts, RSS feeds, tagging, VoIP, and wikis. The key message is that these tools can be harnessed to spread messages and engage with audiences. Emerging technologies constantly create new opportunities so it is important to remain open and adapt to change.
This document provides instructions for creating and using QR codes. It recommends using the KAWA website to generate QR codes and then printing them out or displaying them digitally. It also proposes using QR codes for a scavenger hunt by organizing smartphone users into groups, providing instruction handouts, setting a time limit, and having the groups scan codes.
This document provides information and tips on using Twitter for social networking and marketing purposes. It discusses how to grow followers by following others, retweeting, and tweeting regularly. It emphasizes providing value through new information, links, press releases, and being real. Several Twitter marketing ideas are listed like press releases, time-sensitive offers, event updates, and links to blogs. Tools mentioned include Hootsuite, Cotweet, and linking accounts across social networks. The document ends with a Twitter case study on setting up a business account and devoting time daily to be helpful first and promotional second.
This document discusses using social media and mobile technologies in foodservice and dietary settings. It outlines how social media platforms like Facebook and Twitter can be used to communicate with customers, market services, and get feedback. The document also discusses using tablets in foodservice for tasks like taking orders, accessing recipes and training videos, and improving efficiencies. Polls are included to gauge webinar participants' current social media and mobile technology use.
This document discusses social media for health communications. It provides definitions of social media and quick facts about social media usage. It then discusses the importance of social media at the CDC and how it complements traditional communications, increases engagement, and allows for rapid communication. The document reviews specific social media tools like buttons, widgets, videos, blogs, Twitter, and social networking sites. It also discusses challenges of social media and examples of CDC's successful social media campaigns around flu and a TV show about a disease outbreak. The document concludes with developing a social media communications strategy and identifying CDC resources.
Global trends in Social media for Agricultural DevelopmentDishant James
Many agricultural professionals eschew social media because they don’t understand what it is and how to engage with it and learn. Social media platforms provide agricultural institutions the ability to communicate directly to the farmers and consumers, informing them about various aspects of agriculture (Saravanan and Suchiradipta, 2016).
This document summarizes a presentation about getting rural elderly residents online to stay connected and independent. It discusses why internet usage is important for the elderly population. Focus groups were conducted in rural Wisconsin to understand barriers and motivators for elderly internet adoption. Key findings include the importance of "high touch" training programs that provide hands-on support. Successful programs incorporate internet access into healthcare and offer low-cost options. Building on existing community organizations and utilizing human networks were seen as important for reaching and encouraging rural seniors to adopt internet technologies. The document then outlines technologies used to support aging in place and reviews best practices from rural and national programs that could be replicated.
This document summarizes a presentation about getting rural elderly residents online to stay connected and independent. It discusses why internet usage is important for the elderly population. Focus groups were conducted in rural Wisconsin to understand barriers and motivators for elderly internet adoption. Key findings include the importance of "high touch" training programs that provide hands-on support. Successful programs seen in Wisconsin and elsewhere emphasize digital literacy, peer mentoring, and addressing specific health/social needs. Human networks are critical to any successful initiative. A roadmap is proposed for pilot programs to create "Connected Aging Communities" based on Kotter's change management framework.
Interactive Marketing - Latin America Global Medical CongressEncore Media Metrics
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010.
For more on interactive and social media for health care, please visit http://spurhealth.com.
Communities of Care, Strategic Social Interaction Design for Healthcare - ide...Mad*Pow
This document discusses using social media in healthcare. It begins by defining social media and outlining how it could help in healthcare by providing more frequent access to information and healthcare providers. Examples of current social media use in healthcare are given, such as patient forums and doctors participating on forums. Opportunities for using social media to connect patients with their care team, track health data, and enable patient-doctor interactions are presented. Risks and barriers like legal issues and lack of positive results are also covered. The document concludes by asking attendees what social media examples they have seen work well and what they hope to see in the future regarding social media in healthcare.
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
Meeting Content Demand in Regulated Industries through Social MediaPhilip Calvert
This document summarizes a presentation by Philip Calvert on using social media in regulated industries to meet content demand. Calvert discusses how adults now use mobile devices hundreds of times per day and how content through social media is important for customer service, engagement, and differentiation. He emphasizes the need for high-quality, valuable content that helps people rather than just promotions, and addresses common concerns for regulated industries like compliance.
Social Media & Your Professional Newsroom BrandWRAL
Social media provides opportunities for news organizations to connect with viewers and build their brand. It is important to understand viewers' online behaviors and device usage to engage them across platforms. While daily social updates are recommended, quality should not be sacrificed for quantity. Success requires planning across networks like Facebook, Twitter, YouTube and Pinterest which have large, demographically varied audiences. Events are a great way to boost engagement offline. Best practices include consistency, utilizing each network's strengths and crowd-sourcing new content ideas.
The document discusses how social media are essential to the future of healthcare and provides tips on getting started with social media. It argues that social media tools are powerful, inexpensive to implement, and help organizations connect with patients and the community. The document then provides examples of how Mayo Clinic has successfully used social media like blogs, YouTube, Twitter, and Facebook to share stories, enhance their brand and reputation, and connect with global audiences at virtually no cost. It urges other organizations to explore social media and provides basic tips to get started.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
7 Keys to Social media success April 2014Steve Lowisz
This document provides tips for social media success, including understanding your target audience and their demographics, listening to your audience to create useful content, joining online conversations, establishing thought leadership by creating helpful content and engaging in dialogue, knowing your limits to avoid overreach, and leveraging both online and offline communication channels. The key is to focus on creating and sharing useful, helpful content while actively engaging with your audience.
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The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
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“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
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3. • Basic Principles & Benefits of Social Media
• Tablet Computers ( such as the iPad) in
Foodservice.
• Importance and Role of Mobile Health Apps
to Improve Patient Outcomes
Today’s Objectives
Tweet #IDHCC12
4. • The term Social Media refers
to the use of
web-based and mobile
technologies to turn
communication into an
interactive dialogue
It’s a 2 way
conversation online…
5.
6. If your not using social media networks
you are missing a captive audience
the internet today
7. Poll #1: Social Media Use
How many use or plan on using Facebook in the next
year?
How many use or plan to use Twitter in the next year ?
How many use Blogs?
How many use YouTube?
How many use LinkedIn?
How many use Pinterest?
Crowdsource
17. • TEXT
• 83% of American adults have a cell phone MESSAGING &
picture taking
• 6 in 10 adults go online using a laptop or continue to top
the list of ways
smart phone that Americans
use their mobile
phones
• Is the media in your organization
formatted for mobile use?
Mobile
18. Content is private Content is public
Established experts Everyone is an expert
Companies/brands in
Consumer is in control
control
Web 1.0 vs. Web 2.0
19. • User generated content
• offers a mechanism for readers to create their own
websites, blogs, message boards, videos, wikis, etc…
• Encourage and offer a way to post feedback (rating)
• Ease of generating, sharing, and tagging information
Web 2.0
20.
21. Facebook >850 million active users
Facebook User
Hear about my Facebook presence
Visit my FB presence
Fan/Like my FB presence
Visit my website/Purchase products/services
Share with their friends
22. • Poll #3
• How many of your facilities have a
facebook page?
Poll
23. • Recruit staff- post job openings
• Post information on special
events, parties and themes
• Hold contests
• Solicit feedback
• Create campaigns
• Recruit volunteers
• Create a community to support ( &
market ) your facility
24. • Marketing to your families - show them what you’ve got with
pictures, menus, testimonials etc…
• What stands out about your dietary service?
• How can you communicate that using social media?
• Use social media to get feedback on needs of the families you
serve
LTc benefits…
27. Twitter User
Hear about my Twitter presence
Visit my TW presence
Follow my Tweets
Visit my website/Purchase products
RT and #FF to friends
Twitter
28. • Take 10 minutes to look over your social media exercise
and pick a SM platform- and develop your strategy
• Pick a recorder and reporter ( can be same person).
• Report back to the group
Social Media Exercise
29.
30. • RD’s use social media applications such as
Twitter, Facebook, YouTube and/or LinkedIn to post nutrition
information, messages, questions, images and/or video.
How RD’s Use Social Media?
31. • Patient blogs
• Twitter
• Facebook
• YouTube
• LinkedIn
• Four Square
Hospitals & Social Media
32. US Hospitals that use Social Networking tools
• Last Update October 09, 2011
* 1,229 Hospitals total
* 575 YouTube Channels
* 1068 Facebook pages
* 814 Twitter Accounts
* 149 Blogs
• The original one-page list is at:
http://ebennett.org/hsnl/
Hospitals & Social Media
33. “iPads and tablets are
taking restaurants by
storm
and improving
efficiencies.“
tablets
34. • Health (Texting) Programs
Work
• Txt 4 Baby
• Medication Reminders
• Txt messages to Facebook
& Twitter
Social Media Supports
Health - Text Messaging
35. • Poll # 2
• How many of you have a tablet
computer such as an iPad
• Poll #3
• How many of you use that tablet
computer in your facility?
Polls
36. ✘ Tableside Control
✘ Display wines lists
menus etc…
✘ Customer orders food
on iPad
✘ Customer pays at the
table scans credit card
for automated payment
tablets
37. Drug interactions
Diagnosis help
Treatment plans
Medical Alerts
Transmission of patient data
Sharing records
Billing
Family interaction with patients
tablets
38. ✘ Wound care
management
✘ Monitor vital signs
✘ Patient tracking (RFID
scanning)
✘ Accurate and faster RX
✘ Medication Management
tablets
39. • Patient
• Providers
• Creative Cutting
Edge
Professionals
Future of Consumer Health
Apps & the Registered Dietitian
40. mHealth App Advantages
• Helps Client Manage Health
• Care Coordination Opportunities
• Immediate Exchange of Accurate Objective
Information from Client to Provider
• Earlier and More Accurate Diagnosis
• Remote Monitoring Opportunities
42. Follow @nadinekf
How did we do?
What did you learn?
What‘s next?
Your call to action
– GO FOR IT!
Thanks 4 participating
Editor's Notes
We are just skimming the surface today because each sm platform could itself be a whole days worth of training and we only have an hour.
Texting mobile apps for facebook twitter etc,,,
This is a short video that will give you some interesting statistics on how we are using the internet today and who is using social media.
We use the internet today as a conversation agent to connect ideas and peopleIt is usually helpful to dabble in social media personally before professionally.The internet does not forget so remember to post things with caution and things that you would not mind your mother reading.
Crowdsourcing is a process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline,[1] and the difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific body, such as paid employees.Crowdsourcing is related to, but not the same as, human-based computation, which refers to the ways in which humans and computers can work together to solve problems. These two methods can be used together to accomplish tasks.[2]Social media uses crowdsourcing to get solutions.
CharacteristicsMobile makes things personal. Mobile makes things immediate.Just how immediate? One study in the Netherlands found that the average response time to a text is under 3 minutes. That’s an incredible opportunity. Let’s call it the FedEx principle. A FedEx arrives, you open it right away. A text message arrives, you open it. Text messages are personal, immediate, and tailor-made for calls to action.For teenagers, you can multiply the FedEx principle by a factor of 10. Here is how this can be harnessed:A team of Stanford researchers, working with Project HealthDesign, wanted to help chronically ill teenagers take more responsibility for their health.In talking with teens, the researchers found that technology is a comfort, especially if it is portable, like an ipod or cell phone. They also found that teens are less likely to take their meds if they are feeling sad. So the researchers came up with a tool that tracks the teens’ moods, monitoring the songs they listen to and the words they use in text messages to friends and family.
The most popular platforms are in this image. Today we are going to focus on facebook and twitter.
"virtual pin board" to collect and display, photos, quotes, products, recipes, articles, and anything else you can package online. Their is nothing inherently gendered about the website Pinterest, yet 90 percent of registered users are female. Tech Crunch reports that this could be as high as 97 percent. What is special about Pinterest?Continue reading on Examiner.comThe curious case of "his or her" in social media, Pinterest for men - Atlanta artist | Examiner.comhttp://www.examiner.com/artist-in-atlanta/the-curious-case-of-his-or-her-social-media-pinterest-for-men-1#ixzz1rxLuSTl7
Pinterest, for example, is virtually coming out of nowhere to now having President Obama “pinning” on the network.Pinterest surprised many last December when it was revealed as a top 10 social network. The new Experian report says Pinterest’s traffic surged 50 percent between February and January of this year, which is growth that’s stunning in itself. That surge has allowed the site to overtake services like Tumblr, LinkedIn, and Google+ for what Experian says is the third highest number of visits in February. Experian’s report didn’t go into that much detail, but we contacted the firm and they provided the following brand-new data for March, showing Pinterest at a clear no. 3 position for
Marketing to your families - show them what you’ve got with pictures, menus, testimonials etc…What stands out about your dietary service?How can you communicate that using social media?Use social media to get feedback on needs of the families you serve
What is web 2.0? This is how we use the internet today.Infrastructure is based upon the userContent is provided by the userUsers are conversational
The facebook platform funnel
Who are your customers?What do you want to tell them or get input on from them?How does your dietary service stand out and how do you communicate that with your customers
In order to be excited about using social media you need to understand how it can benefit you.Who are your customers?Reach out to current and potential customershow is your caseload?What do your families want from your services?Social media gives famiies the opportunity to interact with you and to provide feedback and comments-they can also promote you by friending etc…What do you want to tell them or get input on from them?How does your dietary service stand out and how do you communicate that with your customers
Here are reasons that I’ve came up.1. Connecting with customersThis is the main reason why you should use twitter for your business. You will be able to connect with your customers because they themselves are using twitter. Twitter has become a daily routine where people log onto it every single day, some log onto twitter the first thing they wake up even before brushing their teeth. If you have an unsatisfied customer you will hear them on twitter. This will help your company to help them. On the coming days I’ll be going deeper about how you can “spy” on tweets using free tools like twitter search.2. BrandingYou don’t have to be a big brand like Dell, Nike, Starbucks to brand yourself on twitter. You can be an average joe and brand yourself on twitter. For me if your company is not recognize then you need to get a PERSONAL account. Why? Firstly nobody want to talk to a LOGO unless its a famous brand. Everyone wants to connect with a person and not a bot.3. Customers feedbackOnce you have connected with your customers you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customers service. Listening to them will help you in the future.4. MarketingOne of the reasons to use twitter is you get to market your product or services to more people and the best part about that is its FREE. You don’t have to pay (Unless if you plan to hire someone to run your twitter account).5. NewsYou can also give latest updates on twitter about your company by tweeting. Here is one done by JetBlue Airways on their twitter account @jetblue6. Give away coupon codes and promotionsYou can also tweet about new deals and coupons codes to help give your company the extra boost. What everyone love include me is getting a good deal. Weather its a promotional lunch set, if its cheap. I want it. Here is a tweet on Dell is doing it.For me you don’t have to be like dell in order to do this. You can have a normal business as well. If you have a restaurant and you have build loyal or new followers in your place you can send out tweet like “Having a special set lunch this weekend.” or something like that. They can tweet you for more information regarding that. I am going to teach you how you can get local twitterers.7. Twitter is ViralIf you’ve have succeeded gaining some popularity with your twitter account you will know how viral twitter can be. This will be part of your marketing strategies that you can use in the future. Dell have succeeded in making their tweets viral with their promotion tweets.8. Spying on competitionDid you know you can spy on competition too? Best part about this and spying on customers is that its FREE using twitter search. You can not only read what customers are talking about you but you can also read what customers are talking about your competition. If your competition is not doing anything with their customers complaints. Then what happens if you (the savior) suddenly tweet them “hey I heard you have a problem with…..” Just an example.9. Increase SalesTwitter can help you increase sales and make PROFIT. Dell is one of the company that have increase their sales on twitter. How much sales? Imagine $6.5 million in sales as reported at mashable10. Brand loyaltyAt the end of the day, once you have engaged, helped your customers (your followers) on twitter. They will be loyal to your brand for a long time. This will be talked more in the future post.
Nancy Collins developed RD411 and provides blogging tools and other resources for consulting dietitians.Jill Jayne uses her website, twitter and YouTube to provide nutrition related entertainment to her followers.
Hospitals use facebook to develop fan pages and Twitter to send health messages, fund raising, and other local and national events.
Here is a place to see how hospitals are using social networking tools in iowa and in other states. There are links to various platforms.
So how does social media take health care to the patientBy providing a platform or channel for communication- providers communicate to their followers via twitter, facebook, Youtube, blogs etc…Social media can provide support for your client’s health goals – friends and family are there and can support your mission- your weight loss, your blood pressure reduction etc…Technology makes it quick and easy for you to communicate with your spouse, your friends and family. Mobile devices can be used to log in critical information related to health that can be delivered to the doctor, your spouse, your medical record your pharmacy.850 million facebook users
As a Patient - WE will manage our health using a Device or AppAs Providers - WE will transmit information between client and EHR using a Device or AppAs Creative Cutting Edge Professionals - WE will use new methods of engagement to motivate our patients64 percent of physicians own a smart phone.30 percent own an iPad with another 28 percent ready to buy one in the next six months.33 percent use the smart phone to input patient data from the EHR. Manhattan Research, Taking the Pulse®, 2011
At the patients fingertipsImmediate exchange of information from client to physicianBetter tracking and diagnostic criteriaOpportunity for client remindersEarlier diagnosis of health problemsFewer medical errorsSafer care – lower cost – more effective care