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Social Networking
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- 2. What is SOCIAL NETWORKING? •A social networking is an online service or website that focuses on building and reflecting of social relationship among people. • These people are connected through same interest or network • Most social network services are web-based and provide means for users to interact over the internet, such as e-mail and instant messaging • The use of a dedicated Web site to communicate informally with other members of the site, by posting messages, photographs, etc
- 3. How it allstarted? Many social networking websites were launched in the 1990s In India, ORKUT was the first social networking website that actually attracted users towards the idea of building up their social networks Orkut was followed by MySpace, Facebook, Twitter and now Google+
- 4. Different Social Networking services: •Social networking can be done mainly in three ways: Social Networking Websites- Orkut, Whatsapp Instant Messaging Services- Yahoo Video Calling- Skype
- 5. Social Networking Websites • Awebsite that enables users to create public profiles within that Website • Used to form relationship with other users pf the same Website who access their profile • Orkut, Facebook, Myspace, Google+ and Twitter.
- 6. Instant Messaging Services • The exchangeof typed messages between computer users in real time via the internet • Now available as a feature in most of social Networking websites like Facebook, Google+ etc • Independent Instant Messaging Services are Yahoo Messenger, Gtalk, MSN messenger, Meebo etc
- 7. Video Conferencing Communication betweentwo people at different sites by using computer networks to transmit audio and video data A webcam and a microphone are required Skype, Yahoo Messenger, LotusLive are some of the common Video conferencing platforms
- 8. MySpace.com • Social Networkingwebsite owned by Specific Media LLC and pop star Justin Timberlake • Launched in August 2003 and had ##.1 million visitors in August 2011 • Not much popular in india • Faced stiff competition from facebook • Value decreased from $580 million in 2005 to $35 million in 2011
- 9. Facebook • Biggest revolutionin the world of social networking • Founded in 2004 by Mark Zukerburg with his collage roomates Eduardo Saverin, Dustin Moskovitz and Chris Hughes • Facebook has more than 800 million active users • It is the largest social network in the world
- 10. Twitter • Twitter isan online social networking and microblogging service • Created by Dolsey and launched in 2006 • Enables its users to send and read text based posts of up to 140 characters, informally known as "tweets" • Users can follow other people based on their interest • The username is informally referred to as "handle" • It is a rapid mode of communication has 200 million users • Sometimes described as "SMS of the Internet"
- 11. Yahoo Messenger • Ownedby Yahoo Inc and allows users to send instant messages to other users • Both the sender and the receiver must have a Yahoo Email Id and Yahoo messenger software installed on their respective systems • Allows file transfer and photo sharing
- 12. Google+ • Google Inc.'snew baby in the social networking world after ORKUT started losing its sheen with Facebook gaining much more popularity • Launched in august 2011 in an "invite only" testing phase • Became hugely popular, with 40 million users within one month of being launched • Users can add fellow users in their circles and interact with them • Google+ has a "+1 button" on the same ground as of Facebook`s "Like" button • Users can add pictures and edit them on the website itself
- 13. Skype • Most popularway of allowing users to make voice and video calls and chat over the internet • Skype has 663 million registered users as of september 2011 • Calls to other users within the skype services are free
- 14. How do SocialNetworks make money The primary way social media companies like Facebook and Twitter make money is through selling advertising The concept of selling advertising while offering a free service is not new; television, newspaper, and media companies have been doing this long before social media companies existed Facebook has over 2.5 billion monthly active users worldwide and estimates the average revenue per user (ARPU) in 2019 was $8.52 Facebook`s ARPU comes primarily through profits earned from advertisers who use the platform to reach customers
- 15. Pros of Social Networking •Helps keeping in touch with friends and family • Get Feedback on ideas immediately • Free of cost • Reach easily to a large group of people for a shoutout on important topics • Easily find people with common interest and connect with them
- 16. Cons of Social Networking •Lack of Anonymity • Time Consuming • People can stalk you and misuse your personal details • Can disturb your real social life
- 17. Group Members • AashikC Beenu • Khadija Nijab • Muhammed Nihal • Jeevan Joy