The document discusses the significance of social networking, highlighting its pervasive use among youth and its various types, such as socializing, business opportunities, and matchmaking. It introduces key platforms like Facebook and Twitter, detailing their features, user bases, and revenue sources, while also addressing the advantages and disadvantages of social networking sites. Additionally, it explores the impact of social networking on enterprises, emphasizing improved communication and engagement, alongside potential challenges like security risks and productivity loss.

1. PRESENTATION
SOCIAL NETWORKING
VIVEK B
ROLL NO:44

2. Social networks are the most
means of communication used by a
large number of people especially
the youth. Nowadays, no one can
live without having an account on
twitter or on facebook or on an
other kinds of social network, in
order to be connected to the whole
environnement.
INTRODUCTION

3. A Social network is a social structure made
of nodes (which are generally individuals or
organizations) that are tied by one or more
specific types of interdependency, such as
values, visions, ideas, financial exchange,
friendship, kinship, dislike, conflict or trade.
WHAT IS SOCIAL NETWORKING ?

4. Online
Communities
Facebook
WeChat
Meetme
Myspace.com
(a place for frds)
Business
Networks
Linked in
Viadeo
XING
Online
Matchmaking
Shaadi.com
Adult Friend
Finder.com
Bharatmatrimo
ny.com
Alumini
Networks
Facebook
Classmates.co
m
Orkut
Goal:
Socializing
Goal: carrier
and business
opprtunities
Goal:
matchmaking,
soulmate
Goal: getting
back in touch
Types of Social Networks

5. Some social networking sites

6. ➢ Socializing
– Make friends
– Create groups, communities.
➢ Sharing information – files,
MUSIC, VIDEO, pictures
➢ Create blogs
➢ Time utility
➢ Lower cost ( via – internet, mobile phone GPRS
etc)
➢ Builds credibility.
➢ Matchmaking.
➢ Business
➢ Discussions.
➢ Take advices.
➢ Advertising at a cheap cost.
Why to use Social Networking

7. ➢Messaging
➢News
➢Communities
➢Like buttons
➢Games
➢Audio and Video uploads
Features in social networking

9. ➢Twitter
➢Founded: 2006
➢No. of users: 490 million
➢Revenue: US $367 million (projected
2013)
➢Alexa Rank: 3
➢Revenue from: verified accounts,
advertisements (promoted trends)
Key Players

10. Twitter is a real-time information network
that connects you to the latest stories, ideas,
opinions and news about what you find
interesting. Simply find the accounts you find
most compelling and follow the
conversations.
At the heart of Twitter are small bursts of
information called Tweets. Each Tweet is 140
characters long, but don’t let the small size
fool you—you can discover a lot in a little
space. You can see photos, videos and
conversations directly in Tweets to get the
whole story at a glance, and all in one place.

11. Key Players
Facebook
Founded: 2004
No. of users: 635 million
Revenue: US$858 million
Alexa Rank: 1
Revenue from: Banner ads, referral
marketing, partnerships, branding
elements, virtual currency

12. ➢ Social Network launched in February 2004
by Mark Zuckerberg
➢ Mission:
To connect people on an innovate platform
that fosters increasing interaction. It
should have an emotional connection.
➢ Vision:
To provide users with value beyond
interaction. They should look to Facebook
to find answers to questions like, “which
car should i buy?” – all this based on the
power of social recommendations.

13. • Mergers and
Acquisitions
• Competing
Platforms
• Abuse and
Exploitation
• Risk of losing
image
• Integration
• Convert users
• Expose blogs
and campaigns
to community
users
• Oversold
• High overlap
• Disorderly
• Privacy Issues
• Collaborative
• Engaging
• Sense of
Community
• Knowledge
Management
• Ease of Use
• Integration
• Low Cost
Strenghts
Threat
s
Opportunit
ies

14. ➢ Building a Collaborative Culture
➢ Establishing more effective two-way
communication
➢ Creating more engaging learning
experiences
➢ Sharing current practices through a
knowledge network
➢ Improving Employee involvement and
engagement
➢ Assessing progress more regularly and
effectively
How Social Networking is changing
Enterprises

15. •Advantages:
➢ Facilitates open communication,
leading to enhanced information
discovery and delivery.
➢ Allows employees to discuss ideas,
post news, ask questions and share
links.
➢ Provides an opportunity to widen
business contacts.
➢ Targets a wide audience, making it a
useful and effective recruitment
tool.
➢ Improves business reputation and
client base with minimal use of
advertising.
➢ Expands market research,
implements marketing campaigns,
delivers communications and directs
interested people to specific web
sites.

16. Disadvantages Of Social
Networking Sites
➢ Opens up the possibility for hackers to commit
fraud and launch spam and virus attacks.
➢ Increases the risk of people falling prey to
online scams that seem genuine, resulting in data
or identity theft.
➢ May result in negative comments from employees
about the company or potential legal
consequences if employees use these sites to view
objectionable, illicit or offensive material.
➢ Potentially results in lost productivity,
especially if employees are busy updating
profiles, etc.

17. ➢ Part of almost everyone’s life.
➢ Every thing is this world has some +ve & -
ve’s.
➢ Teenagers are the one’s you use these
sites the most.
➢ These sites are useful to users, owners
and third party.
➢ Huge platform for data & information
sharing.
➢ Growing increasingly.
➢ Scope for improvement (weak regulatory
role)
Conclusion

18. Thanks