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NAME : Harshit Pachar
Topic :
 A social networking service is an online service , or website
that focuses on building and reflecting of social relations
among people .
There people are connected through same interest or
networks.
Most social network services are web-based and provide
means for users to interact over the internet .
Many social networking websites were launched in the 1990’s .
In India , ORKUT was the first social networking website that
actually attracted users towards the idea of building up their
social networks .
Orkut was followed by MySpace , Facebook , Twitter and now
Google+ .
Facebook
Founded : 2004
Number of users : 1.44 billion
Revenue : $3.54 billion
Alexa rank : 2
Revenue from : Banner ads , referral marketing ,
partnerships , branding elements , virtual currency .
LinkedIn
Founded : 2002
Number of users : 350+ million
Revenue : $ 638 million
Alexa rank : 14
Revenue from : premium accounts , hiring services ,
advertisements , partnerships , Google Adsense .
MySpace
Founded : 2003
Number of users : 50.6 million
Revenue : $ 139 million
Alexa rank : 239
Revenue from : advertisements , Google Adsense .
Twitter
Founded : 2006
Number of users : 288million
Revenue : $ 1.4 billion
Alexa rank : 10
Revenue from : advertisements , referral marketing ,
branding elements , virtual currency .
Social networking can be done mainly in 3 ways :
 Social Networking Websites
 Instant Messaging Services
 Video Calling
• A website that enables users to create public profiles
within that Web Site .
• Used to form relationships with other users of the same
web site who access their profile .
• Orkut , Facebook , MySpace , Google+ and Twitter .
 The exchange of typed messages between computer users
in real time via the internet .
 Now available as a feature in most of the social
networking websites like Facebook , Google+ , etc.
 Independent Instant messaging services are Yahoo
Messenger , Gtalk , MSN Messenger , Meebo , etc.
 Communication between two people at different sites by
using computer networks to transmit audio and video data
.
 A webcam and a microphone are required.
 Skype , Yahoo Messenger , LotusLive are some of the
common video conferencing platforms .
975
894
676
528
405
337
0
200
400
600
800
1000
1200
Average time spent per visit
• Founded by a south African company
but is specially for Indians , more than
90% it receives from India.
• Used for sending free SMS to any
mobile within India , social
networking features , supports third
party applications .
• Owned by Reliance Entertainment .
• Supports blogs , apps , videos , photos
and music .
• Mergers and
Acquisitions
• Competing
Platforms
• Abuse and
Exploitation
• Risk of losing
image
• Integration
• Convert users
• Expose blogs and
campaigns to
community users
• Oversold
• High overlap
• Disorderly
• Privacy issues
• Collaborative
• Engaging
• Sense of
community
• Knowledge
Management
• Ease of use
• Integration
• Low cost Strengths Weakne
sses
ThreatsOpportu
nities
POLITICAL
- Pressure to crack down on child
predators .
- Increased emphasis on privacy .
ECONOMIC
- Greater affluence , leading to more
number of users online .
SOCIAL
- “everyone’s on it “ & there is a
pressure to belong .
TECHNOLOGY
-Increases in broadband speed and
penetration .
-Decrease in bandwidth data center
cost .
PEST
S.No. Site Logo Site No. Of
Users
Alexa Rank
1 Facebook 900,000,000 2
2 Twitter 310,000,000 8
3 LinkedIn 255,000,000 9
4 Pinterest 250,000,000 26
5 Google + 120,000,000 N/A
6 Tumblr 110,000,000 34
7 Instagram 100,000,000 36
8 VK 80,000,000 21
9 Flickr 65,000,000 91
10 Vine 42,000,000 1,172
0
10
20
30
40
50
60
70
80
Facebook Twitter LinkedIn Youtube Google +
Male Ratio
Female Ratio
 Facebook = 900 MM+ monthly active users .
 LinkedIn = 161 MM+ users .
 Google + = 170 MM+ users .
 Pinterest = 6 MM+ users .
 Twitter = 230 MM+ users .
 YouTube = 800 MM+ monthly users .
 Foursquare = 15 MM+ users .
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Social networking important PPT

  • 1. NAME : Harshit Pachar
  • 3.  A social networking service is an online service , or website that focuses on building and reflecting of social relations among people . There people are connected through same interest or networks. Most social network services are web-based and provide means for users to interact over the internet .
  • 4. Many social networking websites were launched in the 1990’s . In India , ORKUT was the first social networking website that actually attracted users towards the idea of building up their social networks . Orkut was followed by MySpace , Facebook , Twitter and now Google+ .
  • 5. Facebook Founded : 2004 Number of users : 1.44 billion Revenue : $3.54 billion Alexa rank : 2 Revenue from : Banner ads , referral marketing , partnerships , branding elements , virtual currency .
  • 6. LinkedIn Founded : 2002 Number of users : 350+ million Revenue : $ 638 million Alexa rank : 14 Revenue from : premium accounts , hiring services , advertisements , partnerships , Google Adsense .
  • 7. MySpace Founded : 2003 Number of users : 50.6 million Revenue : $ 139 million Alexa rank : 239 Revenue from : advertisements , Google Adsense .
  • 8. Twitter Founded : 2006 Number of users : 288million Revenue : $ 1.4 billion Alexa rank : 10 Revenue from : advertisements , referral marketing , branding elements , virtual currency .
  • 9. Social networking can be done mainly in 3 ways :  Social Networking Websites  Instant Messaging Services  Video Calling
  • 10. • A website that enables users to create public profiles within that Web Site . • Used to form relationships with other users of the same web site who access their profile . • Orkut , Facebook , MySpace , Google+ and Twitter .
  • 11.  The exchange of typed messages between computer users in real time via the internet .  Now available as a feature in most of the social networking websites like Facebook , Google+ , etc.  Independent Instant messaging services are Yahoo Messenger , Gtalk , MSN Messenger , Meebo , etc.
  • 12.  Communication between two people at different sites by using computer networks to transmit audio and video data .  A webcam and a microphone are required.  Skype , Yahoo Messenger , LotusLive are some of the common video conferencing platforms .
  • 14. • Founded by a south African company but is specially for Indians , more than 90% it receives from India. • Used for sending free SMS to any mobile within India , social networking features , supports third party applications . • Owned by Reliance Entertainment . • Supports blogs , apps , videos , photos and music .
  • 15. • Mergers and Acquisitions • Competing Platforms • Abuse and Exploitation • Risk of losing image • Integration • Convert users • Expose blogs and campaigns to community users • Oversold • High overlap • Disorderly • Privacy issues • Collaborative • Engaging • Sense of community • Knowledge Management • Ease of use • Integration • Low cost Strengths Weakne sses ThreatsOpportu nities
  • 16. POLITICAL - Pressure to crack down on child predators . - Increased emphasis on privacy . ECONOMIC - Greater affluence , leading to more number of users online . SOCIAL - “everyone’s on it “ & there is a pressure to belong . TECHNOLOGY -Increases in broadband speed and penetration . -Decrease in bandwidth data center cost . PEST
  • 17. S.No. Site Logo Site No. Of Users Alexa Rank 1 Facebook 900,000,000 2 2 Twitter 310,000,000 8 3 LinkedIn 255,000,000 9 4 Pinterest 250,000,000 26 5 Google + 120,000,000 N/A 6 Tumblr 110,000,000 34 7 Instagram 100,000,000 36 8 VK 80,000,000 21 9 Flickr 65,000,000 91 10 Vine 42,000,000 1,172
  • 18.
  • 19. 0 10 20 30 40 50 60 70 80 Facebook Twitter LinkedIn Youtube Google + Male Ratio Female Ratio
  • 20.  Facebook = 900 MM+ monthly active users .  LinkedIn = 161 MM+ users .  Google + = 170 MM+ users .  Pinterest = 6 MM+ users .  Twitter = 230 MM+ users .  YouTube = 800 MM+ monthly users .  Foursquare = 15 MM+ users .