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Social Network Recruiting and Engagement

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Alex Putman
Alex Putman

Presentation covers Mobile Recruiting, Building Talent Communities and a few recruiting tools. Check out the sections on QR codes, augmented reality and talent community tools.

Technology
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Social Networking & Engagement Alex Putman June 15, 2011 #BRNSM @alexputman
Types of Social Networks Social Networks (Facebook, LinkedIn) RSS Feeds Aggregators (Indeed, SimplyHired) Virtual Worlds (SecondLife) Video (YouTube, Vimeo) Podcast (BlogTalkRadio.com) Blogs (WordPress, Blogger) Micro Blogs (Twitter, IM, Texting[?] ) Wiki’s Bookmarking (StumbleUpon, Digg) Location Based Social (Foursquare, FB Places) www.socialtrex.com
Agenda Mobile Recruiting ,[object Object]
Augmented Reality
Location Based Social NetworksTalent Communities ,[object Object]
Facebook
Ning
BuddyPressRecruiting Tools ,[object Object]
Short Links
Auto Deliverswww.socialtrex.com
Introduction www.socialtrex.com
GAME What state did I grow up in? What was the population of my hometown? Where did I go to college? What is the name of my blog? How many kids do I have? You remember more from a 1 minute video than me “telling” you! www.socialtrex.com
Social Media in Recruiting “Imagination is more important than knowledge” – Albert Einstein What is your social network strategy? What do you hope to accomplish from social recruiting? ,[object Object]
Build/Grow/Farm a Talent Community?
Engagement?
Find candidates?www.socialtrex.com
Mobile Recruiting All the Cool Kids will be Doing IT! www.socialtrex.com
Mobile Recruiting Always on, always with us, always connected In an average 1 week period ___% of mobile users will: 81% browse internet 77% use a search engine 48% watch a video 63% access a social network 39% use in bathroom 33% use while watching tv 70% use while in a store 74% make a buy decision based on info from smartphone 95% use to find local info 71% of mobile search is due to seeing an ad 42% people click on mobile ads www.socialtrex.com
Future of Mobile 91.4 million mobile internet users in US today. This will jump to 132.5 million / 41.5% percent of the U.S. population by 2015, according to eMarketer CareerBuilder has seen more than a 270% increase in page views on its mobile website, Android app, and iPhone app from March 2010 to March 2011. How can you prepare: Create an app Optimize your site for mobile www.socialtrex.com
PepsiCo Case Study At a glance, PepsiCo is focused on connecting and engaging, beyond just a job search. Some of the functionality of the “Possibilities” app include: ,[object Object]
Content for why, the people, the brands, FAQ’s, and ways to connect with Recruiters.
Scanning their brands with a stickybits partnership
The Feeds from the lineup of PepsiCo blogs
PepsiCo YouTube
Geo-location job search functionalitywww.socialtrex.com
QR Codes What is a QR Code? 2 dimensional barcodes that are easily scanned using any smart phone. This code will then be converted (called "dequrified") into a piece of (interactive) text and/or link How can I use it in recruiting? ,[object Object]
Provide positive candidate experience
Create memorable content
Mobile applicationsLooks expensive and technical? Qurify.com www.socialtrex.com
Create a QR Code www.socialtrex.com
Google QR Code www.socialtrex.com
www.socialtrex.com
Right Click and “Save Image As” Save to PC Ready to use www.socialtrex.com
Augmented Reality What is Augmented Reality? Why scan a code when we can scan objects, images, face, logos, etc. in their natural form and then get redirected Google Goggles http://www.google.com/mobile/goggles ,[object Object]
Scan logo’s for mobile informationLinkMeMobilehttp://www.linkmemobile.com ,[object Object],MobiusWorldhttp://mobiusworld.me Facial recognition www.socialtrex.com
Location Based Social Media How is this applicable to recruiting? Engage people at venues (tradeshows) Engage employees at office Mentions on Facebook and Twitter Know who is where during events Merchant Platform: https://foursquare.com/business/venues Brand Page: https://foursquare.com/business/brands www.socialtrex.com
Foursquare Merchant Platform www.socialtrex.com
Foursquare Brand Page www.socialtrex.com
www.socialtrex.com
Talent Communities Build and Engage Your Community www.socialtrex.com
Talent Communities Where do you get your best hires? ,[object Object]
“little black book”
Pipeline
Passive SeekersWhat is a Talent Community? an environment consisting of people who can share ideas for the purpose of career networking or social recruiting of candidates www.socialtrex.com
Benefits of Talent Communities Easy to reach & qualified candidates Engaged candidates Less dependence on traditional job boards/databases Less money spent on job advertisements Increased interaction with potential candidates Provide insight and clarity of your organization Better quality of applicants to job openings Creates a talent pipeline for future job openings Attracts passive candidates www.socialtrex.com

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