2013 is the year of Social HR, with organisations integrating social technologies into the way they recruit, develop & engage employees.

1. WHAT COMPANIES ARE DOING IN
THE SOCIAL MEDIA SPACE AND HOW
YOU CAN USE THIS TO GET A JOB

2. 2013 THE YEAR OF SOCIAL RECRUITMENT
• So, it’s here…2013 is THE year of Social HR, with
organizations integrating social technologies into the way they
recruit, develop & engage employees.
• More and more employers are using it…Over 90% of
organisations say that are using some form of social media in
their recruitment process and it’s giving them positive results.
(Source: JobVite Social Recruiting Survey 2012)
• It’s working…Organisations using social recruiting efforts are
finding candidate quality, quantity and employee referrals are
on the up and time to hire is down.
2013

3. HOW ARE RECRUITERS USING SOCIAL MEDIA?
At a very high level recruiters are using Social Media in a few ways:
But I’ll just focus on recruitment and research today!
1. TO RECRUIT
Increase Company
Presence and
Advertise positions
2. TO RESEARCH
Reactive and
Proactive resource
3. TO RETAIN
Keep engaged
with current employees

4. SO…HOW ARE ORGANISATIONS USING SOCIAL MEDIA TO RECRUIT?
Primarily, social media is being
used as a way of driving traffic to an
organisations careers site, but is also
being used as an extension of it or as
THE primary destination in some cases.
• Employer Branding
• Campaigns
• Job Postings
• Job Search Apps on Facebook
• Referrals
• As part of the application
process
• As part of the job spec

5. EMPLOYER BRANDING
Showcasing corporate culture and
employees – Bring the workplace to life
Segmenting the message – the right
message in the right place for the
right people
Social Media developing and nurturing
the Candidate journey

6. CAMPAIGNS
Mass recruitment drive Deliver candidates to skills short
divisions with Gamification
Graduate Programmes

7. JOB POSTINGS
Job Listings Paid for advertising (targeted by
demographics, geography, interests,
group and company to name but a few)
Posts from company pages,
recruiters and employees

8. JOB SEARCH APPS ON FACEBOOK
Within the likes of facebook candidates can search for a job and sometimes even apply for one without leaving the platform.
Bespoke Careers Apps Off the shelf Apps

9. REFERRALS
Employer Brand Ambassadors Alumni People who have viewed the ad

10. AS PART OF THE APPLICATION PROCESS
LinkedIn API allows candidates to apply
to a job using their LinkedIn profile
Tweet / Facebook us your Application Gamification

11. AS PART OF JOB SPECIFICATION
Klout scores and Kred Scores are being asked for as candidate requirements

12. GLOBALLY COMPANIES ARE MOST LIKELY TO USE
LINKEDIN, FACEBOOK AND TWITTER BUT ARE ALSO
USING BLOGS, PINTEREST, YOU TUBE AND GOOGLE+.
IN NEW ZEALAND, AUDIENCE NUMBERS ARE
HIGHEST ON YOUTUBE, FACEBOOK, LINKEDIN,
WORDPRESS/TUMBLR AND TWITTER.

13. AND HOW ARE ORGANISATIONS USING SOCIAL MEDIA TO RESEARCH?
Using LinkedIn, Facebook and Twitter
(and others)
• In a recent Hays survey of 270
employers across New Zealand
they found that 64 per cent of
employers used LinkedIn to find
new employees, 50 per cent used
Facebook and 10 per cent
used Twitter.
• Products that are
streamlining the process
http://www.entelo.com
http://www.talentbin.com

14. WHAT EMPLOYERS ARE LOOKING FOR?
Authenticity is crucial
1. Previous work history
2. Education
3. Recommendations from others (e.g. on Linkedin)
4. Other information (e.g. hobbies and interest)
5. Pictures
6. Candidates stated interests, ‘likes’, current activities
7. Group affiliations
8. Comments and links posted by you*
9. Comments or links posted by your friends *
*decreased YOY in importance

15. SO, WHAT DOES ALL OF THIS MEAN FOR YOU AS A JOB SEEKER? HOW
CAN YOU FIND YOUR PERFECT MATCH? OR HOW CAN YOU MAKE SURE
YOU CAN BE FOUND BY YOUR PERFECT EMPLOYER?
1. Personal Branding
and Death of the
traditional resume
2. If you want that job,
get ready to game
3. Get creative in your
application
4. It’s speeding up so
don’t miss out
5. It’s who you know

16. PERSONAL BRANDING AND DEATH OF THE TRADITIONAL RESUME
• Your Klout score
• LinkedIn profile
• Elevator pitch

17. IF YOU WANT THAT JOB, GET READY TO GAME
The technology research firm Gartner, Inc. predicts that 70% of Global 2000 businesses will be managing at least one
“gamified” application or system by 2014.

18. GET CREATIVE IN YOUR APPLICATION
• Video application
• Campaign site application

19. IT’S SPEEDING UP SO DON’T MISS OUT
CONNECT
FOLLOW
LIKE
ENGAGE
MAKE THE
FIRST MOVE

20. IT’S WHO YOU KNOW
• Refer
• Recommend

21. IT’S TIME TO GET READY FOR THE 2020 WORKPLACE
The Candidate journey
• Engage, Attract, Recruit and Retain
• Active and Passive
The Future - ageing population
The workplace is changing are you ready for it?
http://www.youtube.com/watch?v=HPedKi-5k6o

22. THANK YOU
ITS BEEN A PLEASURE

23. SOURCES
Global rise of Social Media as a recruitment tool
http://www.bizcommunity.com/Article/196/535/91643.html
http://www.shl.com/assets/GATR_2013_US.pdf
Some stories of employers who are using it well
http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/
http://blog.krtmarketing.com/2012/10/16/social-media-recruiting-facebook-examples/
http://smartblogs.com/social-media/2013/03/08/does-social-media-recruiting-work/
http://www.huffingtonpost.com/sajjad-masud/how-social-media-recruitm_b_3017555.html
http://www.stuff.co.nz/technology/digital-living/8518739/Bosses-now-hunting-your-Twitter-raves
http://www.steamboattoday.com/news/2013/may/02/routt-county-emergency-responders-upping-social-me/
htTp://www.smartrecruiters.com/blog/the-8-best-employer-brands-on-instagram/
How to get the job – Use Personal branding on SM information from NJ perhaps?
http://www.lexology.com/library/detail.aspx?g=edee6b3f-df67-4b77-b202-dc1ab0d7ad0d
http://www.stuff.co.nz/business/better-business/8629667/Top-tips-for-getting-a-job
http://www.telegraph.co.uk/education/universityeducation/student-life/10010861/How-to-find-a-graduate-job-using-social-media.html
http://ericttung.com/2012/03/06/the-best-social-media-job-application-ever/
http://socialmediatoday.com/how2become/1227306/using-social-media-your-job-search-definitive-guide