This document provides a strategy for using digital media and social media to promote a restaurant business. It recommends establishing an attractive website that is optimized for mobile use and integrates social media platforms. The document outlines best practices for using social media platforms like Facebook, Twitter and Instagram to engage customers, generate leads, and measure return on investment. It also discusses challenges of social media marketing and trends in mobile usage that businesses need to be aware of.

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Digital Media
Strategy for
Restaurant
Business
Author :
aLBi

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Introduction
Digital media is the most influential part in the 21st century since its made humans life much
easier than before. When it comes to a business entity the presence of digital world is an
inevitable one. In order to get interact with the potential customers and improve brand
awareness among the public, digital media play a vital role now a days.
I would like to highlight about the importance of having an active official website and best
social media platforms to improve the marketing and PR activities of a business enterprise.
When it comes to the ultimate function all digital media would have similarities, where as the
mode of operation is different.
Lets get in to the details.

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The website is the welcome door of our business to the world, therefore the web page should be able to transmit
to the customer a positive feeling of the arrival moment in our restaurant/ hotel . According to Mckinsey.com
websites and online reviews are the two important things that every customer would look for , hence it has a
great influence in terms of customer selection.
Key Performance Indicators
 Attractive design and structure
+ Images and visual Story
 Placement of the menu and sub tittles
+ Should not be clumsy
 Official contents
+ Anchor text(Highlight links)
 Area for visual story telling
+ Dedicated Space for images and videos
 Mobile compatibility
+ Easy to use in mobile phone
 Social hub
+ Replace the icons with page window
 Website Analytics
+ SEO/SEM - ROI

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What is Social Media and why is so important for a business perspective ?
Social media is a way to spread the word about your brand or product on the Web using tools
and websites that allow a conversation to take place between you and your target market.
Top Reasons to have an active presence in Social Media Platforms for a restaurant
 New business
 Content platform
 Interaction
 Learn customers experience
 Lead Generation
 Search Engine Recognitions
 Word of mouth sales
 Viral content
 Establish expertise
 Show the quality

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Social Media Classification
o Social Networking == Facebook ,LinkedIn
o Blogging web sites == WordPress ,Blogger
o Micro blogging websites == Twitter ,Tumbler
o Social bookmarking == Reddit ,Quora, Stumble upon
o Multi-media sharing === YouTube, Instagram, Pinterest
Contents
∞ High quality image & collages
∞ videos
∞ Infographics
∞ Meme
∞ Guides
∞ Case study
∞ Interview
∞ Research findings
∞ Breaking industry news
∞ Success stories and employee profiles
∞ Industry event updates
∞ Thanks note for the Fans/Followers

6. sds ESTABLISH GOALS
LISTEN
BUILD
ENGAGE
ANALYSIS & MEASURE ROI
Establish the online marketing plan
Learn about the market trend and competitor's
Build the content and pump it
Check the website hits and social media reach
Create talks and respond to the reviews
Social Media Plan

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Challenges
 Content is fire and social media is a gasoline
 Investment of time for Creation and update of relevant content
 The visibility time is very minimal till the newer post gets replaced
 Competitors strategy
 Content auditing
 Measurement of ROI

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Social Media Best Practices
 Find out the best time to post a content in social media
 Make it interesting and short.
 Effective use of images and videos
 Odd number listing and color combination
 Coordinating employees’ personal social media activities
 Encourage the customers to share their experience via online
 Launch social media campaign to reach out more people
 Recognize the employees in online by appreciation
 Content has to audited and updates has to be closely monitored
 Pro actively respond to the queries and suggestions in online

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Websites to keep in mind along with social media platforms
Analytics pages offered by each social media
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Yelp.com
Foresquare.com
Zomato.com
Timeoutdubai.com
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Woobox.com
Shortstack.com
Canva.com
Bit.ly.co
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GTmatrics.com
Alexaranking.com

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Mobile Market Trend or the way of Life………
How addictive the world in terms of smart technology?
a) People have very little awareness of the frequency with which they check their phone. According to
Dailymail.uk People check their smartphones an average 85 times a day without even knowing they are doing it.
b) According to wired Magazine (One of the leading tech magazine) 70 percentage of the smartphone usage is
based on 5 Application ( Twitter, Facebook, WhatsApp, YouTube and Google search )
c) Google Statistics study shows that 73% of google search occurs in smart devices, like phone/Tablets.
d) On a study report in LinkedIn.com, its mentioned that 90% of the text messages read within 3 Minutes of
being delivered.
e) According to Hubspot which is an online Analytical application. 9 out of 10 mobile search leads to action.
f) 80%of the videos been firstly streamed in mobile phone.

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CONCLUSION
The success of a brand based on how better they understand the customer behavior. To do so, we
need to be proactively start our online operations and interact with the potential clients. Technology
trends are drastically improving and the changes are happening within the fraction of seconds.
• Virtual reality
• Influential marketing
• Social Media Optimization
• Google Indexing and crawling
• Project ski bender etc. are the few areas that business should aware of it since they could make a
huge impact in the digital world in the near future.
Happy guest are the best advertising ,Invite the guest to share their experience. precisely, be active in
social media to create engagement and generate leads .

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BIBLIOGRAPHY
Google.com
Hubspot.com
Linkedin.com
Forbs business magazine
Mckinsey.com
Online articles and business journals
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