The document summarizes a marketing research presentation on the effectiveness of social networking marketing. It outlines the research objectives, which are to determine if social media advertisements lead to product/service sales and provide companies with information on target audiences. It then describes the research methodology, including developing hypotheses, conducting a survey of 223 internet users, collecting primary data through questionnaires, and analyzing the results. In conclusion, it finds that most respondents are aware of social media ads but don't have direct experience purchasing from them, though believe they could be effective at increasing awareness over time.
Media Strategy of Urban Sole shoes . How to promote their brands on different segments. SWOT Analysis , Ratings of tv channels , Competitors Analysis has been mentioned.
Media Strategy of Urban Sole shoes . How to promote their brands on different segments. SWOT Analysis , Ratings of tv channels , Competitors Analysis has been mentioned.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Marketing Management . Case Study of Twitter and questions discussed (Kotler ...Ramit Khurana
This presentation was made during an internship under Prof. Sameer Mathur, IIM Lucknow. It covers a case study of Twitter from Marketing Management 15 th edition (Authors- Philip Kotler & Kevin Lane Keller)
Social Media Marketing - Brand Reach Out Strategyabigailkyna
It is a Marketing Strategy plan for a new business running in the beauty industry that requires better marketing strategy. Introducing Med-Line Singapore. They provides an alternate solution for consumer with skin allergy as well as sensitive skin.
Rebranding should create an impact, but it doesn’t happen overnight. To rebrand your company successfully you should devote several months to initial research as well as making sure that your business structure and employee base are able to adapt to the new brand identity you have in mind. Plan for the short term – but think in the long term....
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Marketing Management . Case Study of Twitter and questions discussed (Kotler ...Ramit Khurana
This presentation was made during an internship under Prof. Sameer Mathur, IIM Lucknow. It covers a case study of Twitter from Marketing Management 15 th edition (Authors- Philip Kotler & Kevin Lane Keller)
Social Media Marketing - Brand Reach Out Strategyabigailkyna
It is a Marketing Strategy plan for a new business running in the beauty industry that requires better marketing strategy. Introducing Med-Line Singapore. They provides an alternate solution for consumer with skin allergy as well as sensitive skin.
Rebranding should create an impact, but it doesn’t happen overnight. To rebrand your company successfully you should devote several months to initial research as well as making sure that your business structure and employee base are able to adapt to the new brand identity you have in mind. Plan for the short term – but think in the long term....
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
Media Research- Research Hypothesis
We start with a research question, develop specific hypotheses to test, collect the data and then use statistical analysis to test them
But what exactly is this analysis we use?
It is more elementary the hypothesis may be “any such guess, imaginative idea which becomes the basis for further investigation”.
Hypothesis is usually considered as the principal instrument in research.
For a researcher hypothesis is a formal question that he intends to resolve.
Characteristics of hypothesis
TYPES OF HYPOTHESIS
Criteria for good hypotheses
Compatible with current knowledge
Logical Consistent
Testable (should not be null)
Succinct (to the point)
A must see for graduate students. This presentation describes how to conduct common quantitative statistical analyses, interpret the results, and present them in APA format. Dr. James Lani covers both quantitative and qualitative analyses, such as: descriptive statistics, chi-square, pearson correlation, t-test, ANOVA, regression, mediation, and moderation. He also discusses grounded theory and phenomenological analysis
SSP is now Intellectus Statistics Software. Intellectus Statistics™ software primarily serves the academic and research communities as a powerful statistical package that can be purchased via four distinct cloud based subscriptions. Learn more here: http://www.statisticssolutions.com/buy-intellectus/
A presentation including aims and objectives of Social Networking and how does it and its advertisements helps in marketing and other business activities...
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
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This paper is based on Use of social media in business. This research proposal comes under the Business Research Method subject.
I will also upload our paper presentation based on the same topic.
Feel free to contact.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
It is essential for a business organization to get the customer feedback in order to grow as a company. Business organizations are collecting customer feedback using various methods. But the question is ‘are they efficient and effective?’ In the current context, there is more of a customer oriented market and all the business organizations are competing to achieve customer delight through their products and services. Social Media plays a huge role in one’s life. Customers tend to reveal their true opinion about certain brands on social media rather than giving routine feedback to the producers or sellers. Because of this reason, it is identified that social media can be used as a tool to analyze customer behavior. If relevant data can be gathered from the customers’ social media feeds and if these data are analyzed properly, a clear idea to the companies what customers really think about their brand can be provided.
People's Awareness Towards Digital marketingArchish Kamli
The slide contains the information about Digital Marketing, various components of Digital Marketing, and the survey information, that how much people are aware of Digital Marketing. This information may help small businesses to start up their business online.
2. Group Information Abhishek Srivastava (S-2) Amit Sahni (S-5) Shreya Das (S-58) Sunal Kumar (S-62) Umesh Parashar (S-64)
3. Problem Definition Social network marketing or social level marketing is an advertising method that makes use of social network service and to increase their web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth or providing niche social networking sites focused around the item being advertised. Many sites include features where companies can create profiles. For example, on Facebook companies can create "pages" where users can become fans of this company, product, service, individual, etc. Many companies create MySpace pages for themselves. Companies sometimes invest in internet presence management, which can include social network marketing.
4. Problem Statement Given the projections regarding the future of Social Network Marketing, the objective of our research is to measure the effectiveness of Social Network Marketing. Research Objective : The Objectives are to: Find out if advertisements on Social Networks aimed at marketing products/services, are effective i.e.: do they lead to a final sale of the product/service? Provide Feed to Company’s desirous of marketing their products through such advertisements. The Feed would include information such as: target audience, consumer demographics etc.
5. Hypothesis The research is designed to test following Hypothesis: H0 = Social Networking Marketing is not an effective tool to increase sales of products and services. H1 = Social Networking Marketing is an effective tool to increase sales of products and services.
6. Research Design Type and Nature of the Study This survey was carried out as a descriptive research to determine the perceptions of the consumers regarding Social Networking Marketing. The survey was conducted in the form of web-based personal structured questionnaire. The questionnaires were administered to a large no. of respondents who use internet regularly. The questionnaire contained variety of issues as per the specification of information finalized. The method of questionnaires has been used because it was simple to administer and the data obtained is reliable because the responses are as per the pre-specified options provided in the questionnaire. The response rate for the questionnaires has been tremendous to about 223 respondents as on 01st November 2009. Extent of researcher Interference with the study : Minimal Interference Study setting : Noncontrived
7.
8. Data Collection Data Collection Source : Primary The targeted respondents were of mixed demographic profiles. The respondents were Govt employees, private employees, students, self employed persons, and so on. However, most respondents were from private employees. The questionnaire form was sent to the respondents via E-mail. Scaling Techniques The scaling techniques employed were Paired Comparison Scale , Likert’s scale , and Interval scale . The paired comparison technique was used for gauging the completeness, convenience, and inclination of respondents towards Advertisements using Social Networks. The Likert’s scale was used to identify the respondent’s perception. Interval scale was used for ascertaining the relevant demographic data. Questionnaire Development and Pre-testing Fieldwork
9. Data Analysis The data analysis was carried out in the following steps. Questionnaire Checking Editing Coding Transcribing Data Cleaning Data Analysis Strategy
10. Data Analysis Results The response to each question has been collated and converted into a graph. These graphs clearly indicate the consumer preferences. These graphs are presented below for detailed consideration:
25. Conclusion Respondents Profile The majority of respondents belonged to the age bracket of 22-35 years. The majority of respondents were Graduate level qualification. The majority of respondents were employed with the Private Sector followed by employment as Consultants/Professionals The respondents have a high awareness quotient regarding the Social Networking websites, their usage & the notification of advertisements on these websites. Conclusion Though majority of the respondents are aware of advertisements on a Social Network website & they are likely to notice it with respect to their Interests & Activities, many of them believe, its an intrusion to their private information & don’t have experience in buying a product/service stated by the advertisement.
26. Recommendation Based on the research study our recommendations to the Social network marketing agencies are: People are aware of Social Networks & have been using them for a long time. Advertisements on a website are likely to be noticed by a majority of users of the website. These advertisements are considered intrusive unless they match their interest/activities preference & clearly indicate the benefit to the user. The chances of converting such advertisements to the final sale of product/service may grow in future as the users feel updated about the latest offerings. The advertisements on a Social Network website are considered informative.