Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]

2. What is social media marketing?
Media marketing programs usually center on efforts to create
content that attracts attention and encourages readers to share it
with their social networks. A corporate message spreads from
Social user to user and presumably resonates because it appears
to come from a trusted, third party source, as opposed to the
brand or company itself. Hence, this form of marketing is driven
by word-of-mouth, meaning it results in earned media rather
than paid media.
For one thing, I believe most brands now understand the
impact social media can have on their business, yet many
are still dealing with the challenges that come with its
reality. Among some of the key concerns : Social media
marketing refers to the process of gaining website traffic or
attention through social media sites.

3.  Generating enough content for consistent storytelling
 Demonstrating ROI of social media initiatives
 Allocating resources, both financial and human
 Integrating social media interactions in a holistic CRM
approach
 Reorganizing corporate structures to deal with social
media and user-generated content

4. Benefits of social media marketing
 Ability to create brand awareness. As more people see your
business name and the link to your site, your logo, and
other details found in social media profiles, you establish
more brand awareness among your potential client base.
 Trust is established through natural connections and
relationships that develop in online communities.
 Your main website will gain traffic from niche
conversations had through social networking websites,
discussions, groups, and through blog comments.
 Search engine optimization is increased through the
increasing number of high quality links to your site and/or
blog as other community members link to you and as you
link to yourself from various social media sites.

5. TACTICS
Twitter - Twitter allows companies to promote their
products on an individual level. The use of a product
can be explained in short messages that followers are
more likely to read. These messages appear on
followers’ home pages. Messages can link to the
product’s website, Facebook profile, photos, videos, etc.
Facebook - Facebook profiles are far more detailed than
Twitter accounts. They allow a product to provide
videos, photos, and longer descriptions. Videos can
show when a product can be used as well as how to use
it. These also can include testimonials as other
followers can comment on the product pages for others
to see.

6. Google - Google, in addition to providing the profiles and
features of Facebook, is also able to integrate with
the Google search engine. Other Google products are
also integrated, such as Google Adwords and Google
Maps. With the development of Google Personalized
Search and other location-based search services,
Google+ allows for targeted advertising methods,
navigation services, and other forms of location-based
marketing and promotion.
YouTube - YouTube is another popular avenue;
advertisements are done in a way to suit the target
audience. The type of language used in the commercials
and the ideas used to promote the product reflect the
audience's style and taste.

7. Technology such as social media websites has become
prominent parts of life for many young people today,
but what is it really? What are the negative affects? And
the positives? Are we as a society becoming a people
who are more concerned with Facebook than our daily
lives? When it comes to these sites there are many
positive aspects but there are equally as many dangers
that come with the use of sites such as Facebook,
Twitter, and MySpace, in order to be aware of all the
sides of social media sites we must dig in and research
this topic thoroughly before we or our children become
over indulged in it.

8. Social media is fast becoming a part of everyday life with more
and more people communicating regularly via platforms like
Facebook, Linked-In, Twitter, FourSquare and
FriendFeed. Add to this the growth of YouTube, iTunes,
Vimeo, flikr and other such content sharing sites and you can
see why it is becoming an important element in the marketing
mix.
Access to these sites is now much easier; the popularity of the
iPhone and other similar 3G handsets, the arrival of the iPad
and other tablet like devices will naturally increase the level of
activity in social media. The ability to access information
anywhere anytime is changing the way we engage and
communicate and brands need to respond to this if they want
engage with their customers.

9. The ability to comment anytime anywhere has massive
implications in the service sector; the ability to
research and compare products places more and more
importance of brand awareness and, the transparent
nature of social media means building brand trust is
imperative.
Social media cannot be ignored; even if you choose not
to be active, you should at least be aware of the power
of social media and the potential threats to your brand
regardless of your online participation. If you do
decide to be involved, you need to develop a strategy
that suits the style of your organization, your target
audience and, the resources you have available.

10. To study the Social Media Marketing
and its functions.
To study the impact of Social Media
Marketing and effect on Youth.
To study the Social Media Marketing
effect on buying decision

11.  Study Period: 2013 2014
 Tool of the Study: Questions has been made in easy
and simple language. Questionnaire has been made in
the manner to know the impacts of Social Media
Marketing and Effect on Youth.
 Sample Size: Investigator has covered 100 consumers
from the selected area of population.
 Study Area: Agra City.
 Sources of Data Collection: The task of data collection
begins after a research problem has been defined and
research design/plan chalked out. While deciding about the
method of data collection to be used for the study, two
types of data has been used;

12. Primary Data - The primary data are those which
are collected afresh and for the first time and thus
happen to be original character.
There several methods of collecting primary data
such as:
a) Observation Method
b) Interview Method
c) Questionnaires
d) Schedules

13. Secondary Data - The secondary are those
which have already been collected by
someone else which have already been
passed through the statistical process.
There is mainly only one method used
over here i.e. case study which means that
the reference from the previous researches
done on a particular subject or topic by
various researchers

14. StatisticalAnalysis:Appropriate statistical tools have
been used.
NO. OBJECTIVES METHODOLOGY
1. To study the social Media
Marketing and its functions.
Secondary data has been collected
through various websites, newspaper and
magazines has been used.
2. To study the impact of social
Media Marketing and effect on
Youth.
Primary and Secondary both.
3. To study the Social Media
Marketing effect on buying
decision.
Primary Source has been used for the
collection of data.

15. DATA COLLECTION & ANALYSIS
In the data analysis views of the respondents has been
explained through Graph, charts, i.e. How many
percentage support of against it. The graphical
representation is as follows :
 Through Sample size 100
 Gender
 Male 47
 Female 53
MALE FEMALE

28.  Number of internet user is mostly belongs to young age
group.
 The majority of users are preferred to use internet with
smart phones.
 Majority of users are the of Facebook. This shows that if we
use Facebook as a social media marketing this cover
majority of user.
 It is the good sign the number of user are used internet 6 or
more hours daily.
 It is a good sign to see that mostly people are aware about
social media marketing.
 It is also good sign number of people are attract with this.
 Majority of peoples are sometime click on these
advertisement.

29.  Sample size restricted to 100 only which was very less
according total population.
 The responses given by respondents were not always
accurate because the respondents gave the response
according to their understanding.
 Survey is a time consuming process but the time to
collect the data for research was very less.
 Sometimes the respondents are not willing to fill the
Questionnaire and hence the resultant may not be
correct.

30. The past 4-5 years have seen increasing
activity in social media marketing. And,
various business houses have already plan
for few investment in the coming 2-3 years.
And, though marketers will have to face in
increasingly demanding customers and
intensly comptative rivals more investment
will keep flow in.

31. Lastly I want to conclude my project in some points :
 The customer attracting towards social media
marketing.
 The social media marketing targeting to youth because
the purchasing power of this class is rapidly growing as
well as the class is also growing.
 The young generation is fashion and show of conscious
so, social media marketing are mainly focused on
them.
 The main strength of social media marketing are
providing attractive offers to attract customers.
 Social media marketing provide loyality programme
which has profit and number of customers.