The slide contains the information about Digital Marketing, various components of Digital Marketing, and the survey information, that how much people are aware of Digital Marketing. This information may help small businesses to start up their business online.
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Understanding Customer Engagement in the Digital AgeEmmanuel Peype
I have investigated the notion of engagement in new media and customer interests in brand utility in the course of my final degree in Marketing. This study focuses on IKEA and explores al the facets of customer engagement. More than 500 individuals took part in the study. Please contact me if you are interested in some of the findings.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
To what extent are companies using Social Media within their Digital Communit...Maria Jose Serres-Rouse
This is a findings and analysis chapter of a MSc Digital Marketing degree Dissertation by Maria Jose Serres.
The purpose of the dissertation was to investigate to what extent companies are using Social Media within their digital communities.
I also had the opportunity to examine in what ways the company's culture has been affected since it adopted Social Media and to what extent Social Media is allowing companies to deliver value to their Communities, as measured by their own objectives.
Many companies adopted Social Media, but not all of them are now obtaining the results they expected at first. Mistakes are related to misunderstanding and lack of strategy.
The organisations that are succeeding have many characteristics in common that are related to the companies’ values and changes in the culture.
This document contains the findings of my research.
In case you want the details of the data obtained from experts or the discussion of the implications I created, please contact by email.
You can use the information contained in this document, please include a copyright notice and the name of the writer when you do it.
Maria Jose Serres
MSc Digital Marketing
Southampton University
2010 -2011
@mjserres
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
Digital marketing for cloud services_Master's thesis resultsStephanie Schulze
B2B digital marketing‘s influence on organisational buying behaviour and its key success drivers for promotion of cloud computing services - An empirical study as part of a Master's thesis
Dissertation proposal - Dissertation Proposal - THE IMPORTANCE OF DIGITAL BRA...KIRAN KV
Digital marketing is a growing phenomenon that is capturing the attention of many customers. A number of companies are utilising digital marketing to influence the customer’s perceptions. Digital marketing facilitates the companies to generate customer’s traffic on their web sites and to increase the sales. Luxury cosmetics brand due to its profound benefits are also shifting towards digital medium to attract the customers. It is not only helping luxury cosmetics brands to increase their customers but is also providing them with the benefit to persuade the consumers for repurchases. For the purpose of this proposed research study, case study of Lancôme and Dior is selected to investigate the impact of digital marketing on buying behaviour of customers. For this purpose, qualitative research methodology will be adopted to investigate the impact digital marketing on consumer perception of Lancôme and Dior in UAE
Social Media Marketing - Brand Reach Out Strategyabigailkyna
It is a Marketing Strategy plan for a new business running in the beauty industry that requires better marketing strategy. Introducing Med-Line Singapore. They provides an alternate solution for consumer with skin allergy as well as sensitive skin.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Understanding Customer Engagement in the Digital AgeEmmanuel Peype
I have investigated the notion of engagement in new media and customer interests in brand utility in the course of my final degree in Marketing. This study focuses on IKEA and explores al the facets of customer engagement. More than 500 individuals took part in the study. Please contact me if you are interested in some of the findings.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
To what extent are companies using Social Media within their Digital Communit...Maria Jose Serres-Rouse
This is a findings and analysis chapter of a MSc Digital Marketing degree Dissertation by Maria Jose Serres.
The purpose of the dissertation was to investigate to what extent companies are using Social Media within their digital communities.
I also had the opportunity to examine in what ways the company's culture has been affected since it adopted Social Media and to what extent Social Media is allowing companies to deliver value to their Communities, as measured by their own objectives.
Many companies adopted Social Media, but not all of them are now obtaining the results they expected at first. Mistakes are related to misunderstanding and lack of strategy.
The organisations that are succeeding have many characteristics in common that are related to the companies’ values and changes in the culture.
This document contains the findings of my research.
In case you want the details of the data obtained from experts or the discussion of the implications I created, please contact by email.
You can use the information contained in this document, please include a copyright notice and the name of the writer when you do it.
Maria Jose Serres
MSc Digital Marketing
Southampton University
2010 -2011
@mjserres
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
Digital marketing for cloud services_Master's thesis resultsStephanie Schulze
B2B digital marketing‘s influence on organisational buying behaviour and its key success drivers for promotion of cloud computing services - An empirical study as part of a Master's thesis
Dissertation proposal - Dissertation Proposal - THE IMPORTANCE OF DIGITAL BRA...KIRAN KV
Digital marketing is a growing phenomenon that is capturing the attention of many customers. A number of companies are utilising digital marketing to influence the customer’s perceptions. Digital marketing facilitates the companies to generate customer’s traffic on their web sites and to increase the sales. Luxury cosmetics brand due to its profound benefits are also shifting towards digital medium to attract the customers. It is not only helping luxury cosmetics brands to increase their customers but is also providing them with the benefit to persuade the consumers for repurchases. For the purpose of this proposed research study, case study of Lancôme and Dior is selected to investigate the impact of digital marketing on buying behaviour of customers. For this purpose, qualitative research methodology will be adopted to investigate the impact digital marketing on consumer perception of Lancôme and Dior in UAE
Social Media Marketing - Brand Reach Out Strategyabigailkyna
It is a Marketing Strategy plan for a new business running in the beauty industry that requires better marketing strategy. Introducing Med-Line Singapore. They provides an alternate solution for consumer with skin allergy as well as sensitive skin.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
A detail analysis on the roles of Digital marketing over Conventional marketingTanushree
The key to a great marketing campaign is to find the right balance between traditional and digital marketing. In the current scenario, digital marketing is the yin to traditional marketing’s yang. This report is purely focused on the work experience and whatever I have learned as an Intern at D.M Challenger, A Time
Bazaar Pvt Ltd. Company.
The presentation gives you an overview of Marketing, Traditional Marketing, Digital Marketing (significance, importance, usage, components,etc.) Digital marketing is one of the most cost-effective mediums of marketing. It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Digital marketing is an essential component of any modern business strategy. With its ability to reach a wider audience, provide measurable results, and offer cost-effective solutions, it has become a crucial tool for businesses in India and around the world. By leveraging the various digital marketing channels, strategies, and trends, businesses can effectively engage with their target audience and drive growth and success.
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Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and enterprenuer, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world."
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People's Awareness Towards Digital marketing
1. A
SUMMER INTERNSHIP PROJECT REPORT
ON
“PEOPLE’s AWARENESS TOWARDS DIGITAL MARKETING”
SUBMITTED TO
LAXMI INSTITUTE OF MANAGEMENT, SARIGAM
IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD OF THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION (MBA)
OFFERED BY
GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD
ACADEMIC YEAR
MAY-JUNE 2020
SUBMITTED BY:
ARCHISH M. KAMLI
Enrol: 197310592014
UNER THE GUIDANCE OF:
Prof. SHYAMSUNDER SINGH
Prof. RINAL SONI
2. Index
1. Introduction on Topic
2. Literature Review
3. Research Methodology
4. Data Analysis and Interpretation
5. Findings
6. Suggestion
7. Conclusion
4. 1. Introduction to Digital Marketing:
Today’s time of Internet has opened the gateway of tremendous digital marketing
opportunities for businesses. By utilizing different channels of digital marketing,
businesses cannot just share their product and services online; additionally they can
gain clients for their business, entice them and can convert them to boost their ROI. The
speed and straightforwardness with which the digital media transmits data and support
a business is astonishing. In this Introduction to Digital Marketing, every single aspect
of Digital Marketing will be discussed to help marketers understand what Digital
Marketing is, how it functions, and how it can help them optimize their marketing
campaign.
5. What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic
device or the internet. Businesses leverage digital channels such as search
engines, social media, email, and other websites to connect with current and
prospective customers.
Various components of Digital Marketing:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Google Ads/ AdWords
• Google Analytics
• Pay Per Click (PPC)
• Email Marketing
7. 1. Digital Marketing:
• Digital marketing is the promotion of products or brands via one or more forms of electronic media
such as search engines, websites, social media, email, and mobile apps, differs from traditional
marketing in that it uses channels and methods that enable an organization to analyse marketing
campaigns and understand what is working and what isn’t – typically in real time.
• According to Wikipedia, Digital Marketing is an umbrella term for the targeted, measurable, and
interactive marketing of products or services using digital technologies to reach and convert leads into
customers and retain them. The key objective is to promote brands, build preference and increase sales
through various digital marketing techniques. It is embodied by an extensive selection of service,
product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in
addition to mobile and traditional TV and radio.
2. Social Media Marketing:
• Social media refers to the means of interactions among respondent in which they create, share, and
exchange information and ideas in virtual communities and networks. And Social Media Marketing is
the process of gaining website traffic or customer attention through social media sites like Facebook,
Instagram, WhatsApp, Pinterest, Google+, etc. in order to achieve marketing or branding goal.
8. 3. Search Engine Optimization (SEO)
• Search engines are the essential search tools utilized for data recovery on the Web. It has been assessed that
most of Web clients utilize search engines to acquire data from the Web. This highlights the fundamental
significance of website pages being recorded with web search tools. An essential system for any site
proprietor is arranging how guests can discover their way to their specific website.
4. Pay Per Click (PPC):
• Kennedy and Kennedy (2008) undertook a case study for a manufacturing firm evaluating whether Google or
Yahoo! served as the most cost effective option for their PPC advertising. They found that their PPC was
higher with Google, and their click through rates were higher with Yahoo!, which led them to conclude that
for their case, Yahoo! was a better PPC advertising choice given their limited advertising/marketing budget.
5. E‐mail Marketing:
• According to Wikipedia, Email marketing is the act of sending a commercial message, typically to a group of
respondent, using email. Email marketing isn't something marketers do just because they can and it's easy.
The tactic is very effective at helping business owners and consumers stay connected. In fact, consumers
often seek out email marketing campaigns from their favourite brands and local stores.
10. RESEARCH METHODOLOGY
• Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. It is a system and in-
depth study for any particular subject. Its purpose is to find out answer to questions through the
application of scientific methods. It involves collection, analysis and interpretation of data. It
deals with the application and utilization of data.
Research Problem:
The research problem of the study is “to identify the people’s awareness towards Digital Marketing”
Types of data:
The data are collected in two ways.
1. Primary data:
• A primary data source is an original data source, that is, one in which the data are collected
firsthand by the researcher for a specific research purpose or project.
2. Secondary data:
• Secondary data is data collected by someone else other than the researcher.
11. Research design
i. Research Type: Descriptive research
ii. Survey Method: Questionnaire
iii. Type of questions: open ended and close ended question
iv. Sampling Method: non-probability sampling method
Sample Size:
• I have targeted 100 respondent for the purpose of the research.
Scope:
• This study is useful for determining the likes and dislikes of people towards Digital Marketing. It can
able to help brands to reach their target group through appropriate media. It will present an idea to
brands, based on where to invest to achieve their marketing objectives.
12. Objectives:
To identify how much people are aware about Digital Marketing.
To identify which social media app is mostly used by people and how many hours
they spend per day.
To identify which social media app people will prefer for Digital Marketing.
To identify how much people are getting addicted towards digital platform.
Limitation of the study
• Survey was done only with 100 respondents, which does not represent the whole
population.
• The responses may be influenced by personal bias.
14. Gender Respondents
Male 64
Female 36
Total 100
a) Gender
64%
36%
Gender
Male
Female
Interpretation: As per the survey the study reveals that the respondents are 64%
Male and 36% female.
15. Age Respondents
16-25 81
26-35 13
36-45 5
46 and above 1
Total 100
Qualification Respondents
SSC 5
HSC 14
Graduate 39
Post Graduate 42
Total 100
81%
13%
5%
1%
Age
16-25
26-35
36-45
46 and above
5%
14%
39%
42%
Qualification
SSC
HSC
Graduate
Post Graduate
b) Age c) Qualifications
16. Profession Respondents
Student 54
Employee 34
Business 10
Assistant Professor 1
Student and Employee 1
Total 100
Income Respondents
Up to 1,00,000 50
Rs. 1,00,000 – Rs. 3,00,000 24
Rs. 3,00,000 – Rs. 5,00,000 17
Above Rs. 5,00,000 9
Total 100
54%
34%
10%
1%
1%
Profession
Student
Employee
Business
Assistant Professor
Student and Employee
0
10
20
30
40
50
60
Up to Rs. 1,00,000 Rs. 1,00,000 – Rs.
3,00,000
Rs. 3,00,000 – Rs.
5,00,000
Above Rs.
5,00,000
Income
Income
d) Profession e) Income
17. 1) Do you know what Digital Marketing is?
Awareness Respondents
Yes 94
No 6
Total 100
Respondents
Yes 22
No 57
May be 21
Total 100
94%
6%
Respondent
Yes
No
22%
57%
21%
Respondent
Yes
No
Maybe
2) Is Digital marketing, Internet marketing and
online marketing are different from each other?
18. 4) On which social media app do you spend
more time?
3) Which Digital Marketing services you are
aware off?
Respondents
Search Engine Optimization (SEO) 33
Social Media Marketing 92
Content Marketing 41
Pay Per Click (PPC) 28
Affiliate Marketing 35
Email Marketing 51
Data Analytics 1
Total 100
Respondents
WhatsApp 31
Instagram 51
Facebook 14
Twitter 3
Behance, Artstation 1
Total 100
33
92
41
28
35
51
1
0
10
20
30
40
50
60
70
80
90
100
Search
Engine
Optimization
(SEO)
Social Media
Marketing
Content
Marketing
Pay Per Click
(PPC)
Affiliate
Marketing
Email
Marketing
Data
Analytics
Respondent
31%
51%
14%
3%
1%
Respondent
WhatsApp
Instagram
Facebook
Twitter
Behance, Artstation
19. Respondents
Less than 1 hour 10
1-2 hours 54
2-3 hours 19
And more than 3 hours 17
Total 100
Respondents
Social Media App 64
Website 26
Games 6
Third party links 3
YouTube 1
Total 100
Less than 1 hour 1-2 hours 2-3 hours
And more than 3
hours
Respondent 10 54 19 17
0
10
20
30
40
50
60
Axis
Title
Respondent
64%
26%
6%
3%
1%
Respondent
Social Media App
Website
Games
Third party links
YouTube
5) Overall how many hours do you spend
on social media per day?
6) Mostly where do you find Online Ads?
20. 7) Which type of Ads is more effective for
you?
8) Do you see ads related to your needs on
social media?
Respondents
Television Ads 36
Print Media 5
Social Media Ads 58
Radio and Podcast 0
Email 1
Total 100
Respondents
Yes 77
No 7
May be 16
Total 100
36
5
58
0 1
0
10
20
30
40
50
60
70
Television
Ads
Print Media Social Media
Ads
Radio and
Podcast
Email
Respondent
Respondent
77%
7%
16%
Respondent
Yes
No
May be
21. 9) Your satisfaction level with the digital
ads?
10) Do you prefer to buy directly from
Digital Ads or research in detail?
Respondents
Highly Satisfied 14
Satisfied 56
Neutral 27
Dissatisfied 2
Highly Dissatisfied 1
Total 100
Respondents
Buy directly from Ads link 11
Research in detail before buying 82
Ignore 7
Total 100
14
56
27
2 1
0
10
20
30
40
50
60
Highly
Satisfied
Satisfied Neutral Dissatisfied Highly
Dissatisfied
Respondent
Respondent
11
82
7
0
10
20
30
40
50
60
70
80
90
Buy directly from Ads
link
Research in detail
before buying
Ignore
Respondent
Respondent
22. 11) Which social media app will you prefer
for Digital Marketing?
12) Do you think nowadays you are getting
addicted towards digital platform?
Respondents
Instagram 60
Facebook 22
WhatsApp 12
Twitter 4
YouTube 1
Reliance Jio 1
Total 100
Respondents
Yes 72
No 14
Not sure 14
Total 100
60
22
12
4 1 1
0
10
20
30
40
50
60
70
Instagram Facebook WhatsApp Twitter YoutTube Reliance Jio
Respondent
Respondent
72%
14%
14%
Respondent
Yes
No
Not sure
23. 13) How do you rate the feature of Digital
Marketing where you can target audience by paid
promotion according to their age, gender,
profession, etc?
14) Rate the feature of Digital Marketing’s
Real Time Data Analysis.
Respondents
Fully Satisfied 44
Satisfied 39
Neutral 16
Dissatisfied 0
Highly Dissatisfied 1
Total 100
Respondents
Fully Satisfied 40
Satisfied 44
Neutral 14
Dissatisfied 2
Highly Dissatisfied 0
Total 100
44
39
16
0
1
0 10 20 30 40 50
Fully Satisfied
Satisfied
Neutral
Dissatisfied
Highly Dissatisfied
Respondent
Respondent
40
44
14
2
0
0 10 20 30 40 50
Fully Satisfied
Satisfied
Neutral
Dissatisfied
Highly Dissatisfied
Respondent
Respondent
24. 15) Is Digital marketing effective in today’s
world?
16) What do you think, what’s the future of
Digital Marketing?
Respondents
Yes 91
No 2
May be 7
Total 100
Respondents
It will Boom 83
Or just Bubble 1
Not sure 16
Total 100
91%
2%
7%
Respondent
Yes
No
May be
0
10
20
30
40
50
60
70
80
90
It will Boom Or just Bubble Not sure
Respondent 83 1 16
Axis
Title
Respondent
25. FINDINGS
• As per the survey I found that 94% respondents are aware about Digital Marketing where as 6%
respondents are not aware about Digital Marketing.
• I found that 51% of respondent spend more time on Instagram, 33% respondent spend their time on
WhatsApp, 14% respondent spend their time on Facebook.
• 60% of respondents finds Instagram more effective for Digital Marketing, 22% of respondents finds
Facebook more effective for Digital Marketing, where as 12% of respondents finds WhatsApp more
effective for Digital Marketing.
• As per the survey I found that 91% of respondent thinks that Digital Marketing is effective in today’s
worlds, 2% of respondent thinks that Digital Marketing is not effective in today’s world where as 7% of
respondent are not sure with this.
• 83% of respondent think that future of Digital Marketing is very bright, 16% of respondent are not sure
about it, where as 1% of respondent thinks that the future of Digital Marketing is not bright.
26. SUGGESTIONS
• Survey reveals that respondents giving more importance to some social media apps
where people are more active. Therefor online business has great opportunity to
target audience on such social media app.
• Based on the research most of people find social media Ads more effective compare
to other advertising platform. Thus social media marketing will be best marketing
platform in future as they are cost effective.
• Small business should give more priority to Digital Marketing and Online Ads after
that they should explore other modes of marketing and advertising.
27. CONCLUSION
• The research project was conducted on the subject “People’s Awareness
Towards Digital Marketing”. While the research study was underway, it was
discovered that most of the people were aware about the Digital Marketing. Taking
theoretical understanding and practical knowledge differ widely.
• We know very well that each and every people have their own view regarding thing,
Digital Marketing is one of them. It is already concluded that most of the people are
satisfied with the Digital Marketing features. But it does not mean that Digital
Marketing is perfect for every business, at many areas gap is found and Digital
Marketing need to improve those areas. There is also a limitation of the study
because 100 responders are not enough to decide anything. It depends fully
responder honesty also their response.