This document discusses social media use among millennials and tips for managing millennial employees. It begins by defining millennials as those born between 1982-1993 who are tech-savvy, globally connected, and rely heavily on technology. It then defines social media and provides statistics on millennial usage. It also discusses differences between Gen X parents and millennials regarding posting photos online, as well as a California law requiring removal of minor-posted content. Finally, it lists five tips for managing millennials, such as offering digital freedom, volunteering together, and recognizing that non-monetary incentives are also important.

1. Social Media &
Millennials
Arelis López, Sesalie Hurtado
& Elena Witt

2. Agenda
 Who Are The Millennials
 Defining Social Media
 Parents & Facebook
 The Five: Managing Millennials
 Summary & Questions
 Quiz

3. Who Are The Millennials?
 Born between 1982-1993
The most educated and diverse generation
 Characteristics:
Ambitious, tech savvy, technology reliant, global
perspective and mostly connected 24/7

4. World Wide
Web Goes
Public
Netflix
1995 1997
Google 1st IPOD
1998
2001
Facebook
2004
1ST IPHONE
2006

5. This is How They See The WORLD!

6. Defining Social Media
84%
Are Social Media Users
98%
Engage with Brands
and Friends Over SM
43 X
DAY

8. No Photos: Parents & Facebook
 Generation differences
 66% post photos
 Privacy & safety concerns
 Data security
 California law requirement

9. 5 Tips: Managing Millennials
1. Your ways are not their ways
2. Offer digital freedom
3. Volunteer together
4. Give them a voice
5. It’s more than money

10. Summary & Questions
 Millennials 1982-1993
 Social media usage
 Gen X parents
 California law enforcement
 5 Tips for managing

11. Quiz
1. Generation “Y” AKA Millennials ranges from__________ to___________.
2. _____________ state requires online services, websites, and apps to
remove content that minors have posted.
3. Added incentives companies can offer to Millennials other than money are
company culture, commission, and ____________.
4. What percentage of generation “X” have posted online content about their
child’s accomplishments, news, and photos?
5. What are three tips for managing Millennials?

12. Answer Key
1. 1982-1993
2. California
3. Ongoing education or recognition
4. 66%
5. Volunteer together, give them a voice, offer digital freedom, it's
more than money, your ways are not there ways

13. THANK YOU!

14. Professor’s Comments
Ladies: Your presentation Friday was awesome. You did an excellent job
expanding the articles by researching the millennial generation as a whole. In
doing that, you put the two articles in perspective so that they were a
reflection of the overall generation. The design of the presentation was very
appealing but also professional, and nicely suited to the millennial topic.
Each of you presented well, and your handoffs between speakers were
smooth. The introduction and summary were very effective.
Nice work.