This document summarizes a presentation about the rise of visual social media and how it is changing communication online. Some key points include:
- Smartphones and social networks have led to an explosion in photo sharing, with billions of photos now uploaded every month.
- People are more likely to engage with and respond to images rather than just text. Visual content gets more likes, comments and shares.
- Popular photo sharing platforms like Instagram, EyeEm and Flickr were discussed, along with tips for businesses like using hashtags, engaging influencers, and developing a mobile photo policy.
- The takeaway was that visual storytelling is now essential for any business or brand that wants to engage online audiences.
This presentation looks at the growth in smartphone adoption, the different categories of visual social networks and then has some recommended next steps for anyone working in brand marketing
@dirktherabbit originally gave this talk at the Social Media 2013 conference in Athens (http://socialmediaconference.boussiasconferences.gr/).
The Web is getting more visual - this is what brands need to do about it Visible
Recently Instagram passed Twitter in daily (US) mobile users, while UK digital camera sales are down 29%. Both relate to the growth of the so-called 'visual web', which is in turn driven by the growing adoption of smartphones.
Head Rabbit Dirk Singer (@dirktherabbit) gave a talk on the subject at the annual 'World Routes' conference in Abu Dhabi. Though the presentation cites airline examples, its applicable for just about any industry sector
A list of ten stats illustrating why you need to move from being digital first to mobile first. An accompanying blog post can be found at - http://rab.bt/statsmobile
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
#myeurope Instagram case study - bmibaby and The Rabbit AgencyZoë Baker
As presented at the Eye For Travel Social Media and Marketing Conference 2012 in Amsterdam. How bmibaby and The Rabbit Agency used Instagram to create #myeurope - an award winning social media campaign.
This presentation looks at the growth in smartphone adoption, the different categories of visual social networks and then has some recommended next steps for anyone working in brand marketing
@dirktherabbit originally gave this talk at the Social Media 2013 conference in Athens (http://socialmediaconference.boussiasconferences.gr/).
The Web is getting more visual - this is what brands need to do about it Visible
Recently Instagram passed Twitter in daily (US) mobile users, while UK digital camera sales are down 29%. Both relate to the growth of the so-called 'visual web', which is in turn driven by the growing adoption of smartphones.
Head Rabbit Dirk Singer (@dirktherabbit) gave a talk on the subject at the annual 'World Routes' conference in Abu Dhabi. Though the presentation cites airline examples, its applicable for just about any industry sector
A list of ten stats illustrating why you need to move from being digital first to mobile first. An accompanying blog post can be found at - http://rab.bt/statsmobile
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
#myeurope Instagram case study - bmibaby and The Rabbit AgencyZoë Baker
As presented at the Eye For Travel Social Media and Marketing Conference 2012 in Amsterdam. How bmibaby and The Rabbit Agency used Instagram to create #myeurope - an award winning social media campaign.
Presentation for a graduate course on Residual Media (at the University of Waterloo), in which I analyzed Instagram through the lens of McLuhan's laws of media.
Students' Unions in the Age of Social Media (Membership Services Conference 2...Laura Dickens
Created by George Creasy (Societies Officer) and Laura Dickens (Campaigns Coordinator) at Warwick Students' Union.
This session was delivered 26th August 2015 to the Membership Services Conference, organised by WIDAR and NUS to representatives from Students' Unions across the country.
The session explores different social media; getting the most out of Facebook and Twitter; Vlogging and Blogging; Instagram; Periscope; YikYak; Snapchat and provides advice on how to deal with internet abuse.
Viral Loops: Making Self-Marketing AppsJosh Jeffryes
An overview of how to build applications that have built-in mechanisms for driving users to recruit additional users through normal use of the application.
Soziale Ungleichheit durch die Nutzung sozialer MedienUniversity of Graz
Foliensatz zur Online-Fachtagung "Digitalisierung und Chancengleichheit - Analyse, Zugänge, Beteiligung", die virtuell (statt in Erfurt) am 5. November 2020 stattgefunden hat.
pitfalls and good practice examples of marketing through social media, including case studies from Unilever, Comcast, United Airlines, Greenpeace and General Mills.
Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!Karen Kefauver
Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg
Presentation for a graduate course on Residual Media (at the University of Waterloo), in which I analyzed Instagram through the lens of McLuhan's laws of media.
Students' Unions in the Age of Social Media (Membership Services Conference 2...Laura Dickens
Created by George Creasy (Societies Officer) and Laura Dickens (Campaigns Coordinator) at Warwick Students' Union.
This session was delivered 26th August 2015 to the Membership Services Conference, organised by WIDAR and NUS to representatives from Students' Unions across the country.
The session explores different social media; getting the most out of Facebook and Twitter; Vlogging and Blogging; Instagram; Periscope; YikYak; Snapchat and provides advice on how to deal with internet abuse.
Viral Loops: Making Self-Marketing AppsJosh Jeffryes
An overview of how to build applications that have built-in mechanisms for driving users to recruit additional users through normal use of the application.
Soziale Ungleichheit durch die Nutzung sozialer MedienUniversity of Graz
Foliensatz zur Online-Fachtagung "Digitalisierung und Chancengleichheit - Analyse, Zugänge, Beteiligung", die virtuell (statt in Erfurt) am 5. November 2020 stattgefunden hat.
pitfalls and good practice examples of marketing through social media, including case studies from Unilever, Comcast, United Airlines, Greenpeace and General Mills.
Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!Karen Kefauver
Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg
The slides of the presentation I held on April 28, 2012, at the International Journalism Festival of Perugia about the use of Instagram (and other photo sharing applicatons) to cover news
8 Must-Have Apps for Visual Marketing with Your SmartphoneSay WOW Marketing
If you've got a smartphone, you've got a big advantage in creating powerful visual marketing at the touch of a finger. Learn 8 must-have apps for visual marketing with your smartphone that you can start using today for your business. Examples of industry leaders in visual marketing and some of my own visual marketing creations with a photographer's perspective and marketing expertise. And learn how you can snag a free copy of my book, Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers.
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
Instagram is an image sharing social app from Facebook. The given slides cover all basic Instagram features as well as different aspects including filters. The presentation is developed in a neat and tidy manner.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Facebook (101) for Small Business - Presentation delivered at Guilford Technical Community College in Greensboro, NC by Mitch Miles of The 26.2 Group - - January 2013.
Webinar - Instagram for Public Libraries: Good Practices for Social Media - 2...TechSoup
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
Instagram is a highly popular social network, and one that is increasingly being used by libraries to engage with patrons and supporters. Instagram's user-friendly interface makes it easy to broadcast pictures and short videos to a wide audience. But just like any social media tool, it is important to know what works (and what doesn't) when it comes to using Instagram to share library information.
Come to this free webinar to learn from two libraries who have been successfully using Instagram to engage with their communities, and to share positive library messages with the larger community of Instagram users across the world. From promoting library materials to showcasing library services, these libraries will share good practices that they have learned along the way.
-- Burlingame Public Library (CA) uses their Instagram account to share its unique story visually through a combination of captivating photos and videos.
-- Cherry Hill Public Library (NJ) uses their Instagram account to promote library materials and services, celebrate libraries in general, and to convey a love of reading and books.
Similar to Visual communication and social media (20)
Social media doesn't drive sales. Or does it?Visible
IBM research around the US thanksgiving holiday suggested social media had a tiny effect on sales. This presentation shows how it does have a commercial effect, but says we are measuring the wrong thing anyway.
bmibaby #myeurope Instagram case study - Eye For Travel Conference 2012Visible
As presented at the Eye For Travel Social Media and Marketing Conference 2012 in Amsterdam. How bmibaby and The Rabbit Agency used Instagram to create #myeurope - an award winning social media campaign.
How much attention does the average TV ad get, and is it true that more and more consumers are off the grid as far as TV is concerned? For more details, see the accompanying blog post - http://liesdamnedliesstatistics.com/2012/06/offthegrid.html
Show me the sales! How social media impacts the bottom lineVisible
This presentation provides ten proof points to try and definitively answer the question of how social media marketing impacts sales.
It also questions whether sales are useful to look at in isolation, showing a number of other metrics.
Links and sources for the presentation can be found at http:// liesdamnedliesstatistics.com/showmethesales.html
The latest in our series of Rabbit Feeds looks at SoundCloud and similar sound based communities. We've uploaded all previous guides and presentations at - http://www.therabbitagency.com/rabbitlibrary
The second in a series of monthly social media stats round-ups, from Rabbit (www.therabbitagency.com) Dirk Singer, more details on his blog - liesdamnedliesstatistics.com
2. three things about me
I like stats!
(liesdamnedliesstatistics.com)
I’m a Rabbit I take pictures with my phone
(London ambassador EyeEm)
more about visual social media - 8mpx.co.uk. On social media - @dirktherabbit
3. what am I going to
talk about today?
• The evolution of the visual web,
what's the background to all this,
and where is the evidence that all
this is important!
• The visual social media universe !
• A look at a few social photo
networks that should be on your
radar!
• What should you do next?
4. professional photographers RIP?
"With cameras as pervasive as they are,
there is no such thing really as professional
photographers, when everything is
professional photographers. Certainly
there is varying levels of skill..." !
Marissa Meyer, Yahoo! !
(And Flickr / Tumblr) boss!
6. so if Marissa Meyer is right, why not replace your
photographers with iPhones?
The Chicago Sun-Times has fired its
photo department....and
introduced mandatory iPhone
photography training for
journalists !
7. let's talk about why this has happened
smartphone adoption &
evolution +
the social media
revolution =
"the visual web"
8. the rise of the smartphone
Most EU5 mobile phones are now
smartphones
Making a phone call is only the 5th most
popular activity on a phone
11. 1 - the point and shoot camera: going the way of
the (print) newspaper, VHS, LP.....
"The top end camera -
we think this will survive
- but the point and
shoot lower end model
will not survive in the
future"!
Keitaro So, Fujifilm!
Digital camera shipments out of
Japan dropped 42% last year,
with entry level cameras
particularly hard hit
12. 2 - the photo explosion
27,800 photos are uploaded to Instagram
every minute!
208,000 photos are uploaded to Facebook
every minute - six billion per month!
By comparison, Flickr has had eight billion
photos during its whole lifespan!
Yahoo! has claimed that 880 billion photos
will be taken in 2014!
!
13. 3 - that now means online, we communicate through
pictures
• 20% of the photos taken every
day end up on Facebook !
• In November 2011, 20% of
(Facebook) news feed stories
were photos, now its 50% -
http://is.gd/YjlyUN
14. 4 - people respond to images over words
Retailers that use user-generated
images from Instagram on their
websites, see an increased
conversion rate of 5%+
Posts on Facebook that include an
album, picture or video increase
engagement by 180%, 120% and
100%
15. 5 - photo sharing is now photo broadcasting,
with its own social media
Photo-sharing Short form video / gifs
Story-telling and curation Longer form video
16. photo-sharing in its simplest form
take
filter !
(I use camera+ but
snapseed is free)
share
19. • Now owned by Facebook!
• An A-List network, everyone should
have a presence!
• A year ago 30 million users, now
well over 100 million!
• Point, smartphone click, filter,
upload, share!
• Elements of Facebook creeping in,
but best thought of as a visual
twitter (e.g. @ and #)!
• An active community and super-fans
instagram
22. • Part of the “Silicon Allee” tech scene
in Berlin!
• iOS, Android and Windows Mobile!
• Among the main photo networks,
the biggest competitor to Instagram,
but perhaps 1/25th of the size!
• Like German competitor Tadaa, sells
itself on quality!
• Photos grouped into ‘albums’!
• Very willing to work with brands !
• Potential to work with a network of
100 ambassadors (includes
Bucharest), to organise photo-walks
eyeem
24. • The original photo-sharing network!
• Used to be a staple by brands
(create an account, host your
corporate pics), but now often
overlooked!
• Revamped earlier this year as part
of Yahoo! making image based
content more of a priority (arguably
Tumblr is part of the trend)!
• Has meet-ups, just like Instagram
and EyeEm!
• Has groups, under any subject area
imaginable!
• Like other IG-competitors, content is
generally of a higher quality
flickr
34. 1 - tell your story
Think your business
isn't visual? It almost
certainly is. Start with
people. Even better -
get other people to tell
your story for you!
35. • People are going to post anyway,
the first step to make sense of
what they are saying and to
channel the activity is the hash-tag!
• Twitter (+ Vine) and Instagram
already use them!
• Publish on your marketing material
and on pre event social media!
• Use it with physical prompts!
• Make it easy to remember and
short!
• Use an album name for EyeEm
2 - use hash-tags to
provide prompts
36. • Social photography, social video
now have their own influencers.
They are often not one and the
same as your A-list of bloggers!
• Find out who they are, start
inviting them to events to take
photos!
• Court them early. Right now,
working with them will be low cost.
That will change
3 - invite the super-
fans to your event
37. • We all work with people - people
do stupid things sometimes. If
someone in a customer facing role
acts in a strange or erratic way,
chances are it will be captured on
photo / video!
• The flip-side of that, have a
sensible mobile photo policy when
it comes to members of the public!
• A flat 'no' to taking and sharing
photos is unrealistic and counter-
productive - they are going to take
photos anyway, why not channel
it?
4 - build it into your
social media policy
38. finally - the barrier to entry doesn't have to be high and
complicated
39. thank you for listening!
My visual social
media blog - http://
www.8mpx.co.uk !
!
Email me -
dirk@8mpx.co.uk