Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
The document discusses social media strategies and tools. It defines social media as online platforms that allow for two-way communication, user contributions, and sharing of multimedia content. Some key social media tools mentioned include blogs, Twitter, photo sharing sites, and wikis. The document explores how nonprofits can use social media for purposes like listening, participating in conversations, storytelling, community building, and fundraising. Proper use of social media involves listening first before participating and following basic rules.
The document provides guidance on using social media for business. It recommends businesses first learn about relevant social media platforms and listen to conversations. They should then establish an online home base and extend their presence to other platforms as outposts. At these outposts, businesses should add content, build relationships, test ideas, and listen. This social media activity could lead to relationships, partnerships, communities, ideas, traffic and resources. Businesses are warned they cannot control what others say about them and should integrate social media with in-person interactions. The overall goal is to cultivate an online network.
The document discusses using social media to promote conferences, exhibitions, and events. It recommends a three stage social media strategy: 1) Pre-event promotion to generate registration buzz, 2) Engagement during the event through live updates and content sharing, and 3) Post-event thank you messages and highlights to maintain connections. Specific tactics include promoting speaker profiles, allowing questions, polling for event ideas, deciding hashtags, and thanking participants after the event. The presentation emphasizes a 3600 approach to content generation and proliferation across multiple social media platforms.
The Social Website: Integrating Social Media Into Website Design and FunctionMinds On Design Lab
The document discusses integrating social media into websites for non-profits. It defines social media and outlines goals like building followers and engagement. It presents categories for integration like show, share, interact and authenticate. Examples of non-profit websites that successfully utilize social media are reviewed and resources needed for different integration methods are examined.
This document provides an overview of using social media and web 2.0 technologies for non-profit organizations. It discusses the growing use of the internet and social media sites. It then offers guidance on setting goals and engaging audiences using sites like Facebook, Twitter, YouTube, LinkedIn and blogs. It also provides many examples and resources for non-profits getting started with social media.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
The document discusses social media strategies and tools. It defines social media as online platforms that allow for two-way communication, user contributions, and sharing of multimedia content. Some key social media tools mentioned include blogs, Twitter, photo sharing sites, and wikis. The document explores how nonprofits can use social media for purposes like listening, participating in conversations, storytelling, community building, and fundraising. Proper use of social media involves listening first before participating and following basic rules.
The document provides guidance on using social media for business. It recommends businesses first learn about relevant social media platforms and listen to conversations. They should then establish an online home base and extend their presence to other platforms as outposts. At these outposts, businesses should add content, build relationships, test ideas, and listen. This social media activity could lead to relationships, partnerships, communities, ideas, traffic and resources. Businesses are warned they cannot control what others say about them and should integrate social media with in-person interactions. The overall goal is to cultivate an online network.
The document discusses using social media to promote conferences, exhibitions, and events. It recommends a three stage social media strategy: 1) Pre-event promotion to generate registration buzz, 2) Engagement during the event through live updates and content sharing, and 3) Post-event thank you messages and highlights to maintain connections. Specific tactics include promoting speaker profiles, allowing questions, polling for event ideas, deciding hashtags, and thanking participants after the event. The presentation emphasizes a 3600 approach to content generation and proliferation across multiple social media platforms.
The Social Website: Integrating Social Media Into Website Design and FunctionMinds On Design Lab
The document discusses integrating social media into websites for non-profits. It defines social media and outlines goals like building followers and engagement. It presents categories for integration like show, share, interact and authenticate. Examples of non-profit websites that successfully utilize social media are reviewed and resources needed for different integration methods are examined.
This document provides an overview of using social media and web 2.0 technologies for non-profit organizations. It discusses the growing use of the internet and social media sites. It then offers guidance on setting goals and engaging audiences using sites like Facebook, Twitter, YouTube, LinkedIn and blogs. It also provides many examples and resources for non-profits getting started with social media.
Introduction to Social Media for Bucks Boot CampMichele Martin
The document provides an overview of social media tools and their uses for business and education. It discusses the evolution from Web 1.0 to Web 2.0 and key features of social media. Specific tools covered include social networks, blogs, Twitter, multimedia sharing sites, wikis, screencasts, webinars, social bookmarking, Google documents, alerts and calendar. Stats are given on employer use of social media for recruiting and customer service.
This document discusses how to effectively use social media by focusing on voice, spaces, faces, tools, and planning. It emphasizes determining your organization or individual voice, choosing appropriate social media spaces like Facebook, Twitter, and LinkedIn, understanding your target audience, utilizing tools to manage your social media presence, and developing a social media plan. The overall message is that to get the most out of social media, one needs to strategically consider these various elements of how to engage and connect through different social platforms.
Ideas and examples of using social media inside an organization as well as to engage the general public. Presented in May and June 2010 at conferences by eXtension.org staff.
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
Social Media and Privacy - National Conference, Australian Computer SocietyMining Oil and Gas Jobs
Social media platforms like Facebook were designed to encourage sharing and connecting people, but this has led to erosion of privacy norms. On social media, conversations are public by default and users must take active steps to make posts private. Further, once information is posted online it can be difficult to remove permanently and is at risk of being indexed and identified by data brokers. To help protect privacy, users should be aware that whatever they post could be publicly visible indefinitely, refrain from auto-posting or geo-tagging, and carefully review privacy settings on social media accounts.
Paid-for social media tools for journalistsJohn Thompson
Paid social media monitoring tools allow for more comprehensive data collection than free tools by accessing non-English languages, forums, and sources beyond Twitter and Facebook. They provide better data aggregation, management, and analytics capabilities through features like global dashboards, real-time alerts, influencer mapping, and sentiment analysis across topics and languages. This level of insight into social conversations is valuable for understanding market trends and consumer opinions from diverse online discussions beyond just English-language social networks.
Blog itself is a social media tool, but there're some more social media tools which helps you to reach large number of audiences! Presented on Social Media Day 2012 http://goo.gl/EYHyj
The Ford Flex is a mid-size crossover SUV. It has seating for up to 7 passengers and offers three trim levels - SE, SEL, and Limited. The Flex comes standard with a 3.5L V6 engine and 6-speed automatic transmission. It has several advanced safety and technology features as standard or optional equipment depending on the trim level. The Flex provides ample passenger and cargo space with folding rear seats for flexibility.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
BZ Results is a digital marketing firm that helps automotive dealerships increase leads, sales, profits, and customer loyalty through an online marketing strategy. Their comprehensive solution includes custom websites, online inventory management, email marketing, pay-per-click advertising, analytics tools, and a CRM system. Dealers who partner with BZ see substantial returns through increased traffic and sales in all departments. BZ takes a five-phase process to define goals and measure results for dealerships.
To ignore search engine optimization (SEO) is a mistake, as Google is responsible for the majority of website traffic from search engines. While there is no magic switch for success with Google, committing to SEO best practices over the long run can lead to a strong relationship with Google and increased traffic. The document provides tips on evaluating a website's current search rankings and focusing SEO efforts on niche keywords rather than overly competitive broad keywords.
This document provides specifications for Ford F-Series Super Duty pickup trucks, including dimensions, payload capacities, standard features, and powertrain details. Key details include cargo box sizes from 6.75 to 8 feet, maximum payload ratings up to 13,000 pounds, standard safety features like airbags and traction control, and powerful gas and diesel engine options. Powertrains include a 5.4L V8, 6.4L V8, and 6.4L diesel with 6-speed manual or automatic transmission options.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
The document discusses social media and how it can be used for social marketing campaigns. It defines social media as web 2.0 applications that focus on participation, openness, conversation, community and connectedness. Examples of social media platforms mentioned include blogs, social networks, wikis, photo sharing, and social bookmarking. The document then provides examples of how social media has been used successfully for social marketing campaigns around issues like substance abuse, hand washing, HIV/AIDS, physical activity, and recycling. It concludes that social media can effectively increase the reach of audiences for social marketing messages.
The document discusses social media and how it can be used for social marketing campaigns. It defines social media as web 2.0 applications that focus on participation, openness, conversation, community and connectedness. Examples of social media platforms mentioned include blogs, social networks, wikis, photo sharing, and social bookmarking. The document then provides examples of how social media has been used successfully for social marketing campaigns around issues like substance abuse, hand washing, HIV/AIDS, physical activity, and recycling. It concludes that social media can effectively increase the reach of audiences for social marketing messages.
Developing a social media plan for your non-profit org. Consider the user and the platform. Presented to Impact100 in Baldwin County AL and at ALLA2011.
Social media a new rule of consumer engagementVinod Nagar
The document discusses the rise of social media and its impact on marketing and consumer engagement. It notes that social media allows for constant conversations online and is fundamentally changing how people communicate. It provides statistics on major social platforms like Facebook having over 1 billion users, Twitter having over 175 million tweets per day, and LinkedIn being used by 95% of companies to find employees. It also examines how brands are using different social sites like Facebook, Twitter, and Pinterest in their marketing campaigns to engage with consumers.
This document provides an overview of a two-day intensive workshop on using social media for nonprofits. It discusses what social media is, how it is growing and changing how people communicate and access information, and the potential benefits and limitations of using social media for nonprofit organizations' fundraising, program delivery, marketing, and more.
Introduction to Social Media for Bucks Boot CampMichele Martin
The document provides an overview of social media tools and their uses for business and education. It discusses the evolution from Web 1.0 to Web 2.0 and key features of social media. Specific tools covered include social networks, blogs, Twitter, multimedia sharing sites, wikis, screencasts, webinars, social bookmarking, Google documents, alerts and calendar. Stats are given on employer use of social media for recruiting and customer service.
This document discusses how to effectively use social media by focusing on voice, spaces, faces, tools, and planning. It emphasizes determining your organization or individual voice, choosing appropriate social media spaces like Facebook, Twitter, and LinkedIn, understanding your target audience, utilizing tools to manage your social media presence, and developing a social media plan. The overall message is that to get the most out of social media, one needs to strategically consider these various elements of how to engage and connect through different social platforms.
Ideas and examples of using social media inside an organization as well as to engage the general public. Presented in May and June 2010 at conferences by eXtension.org staff.
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
Social Media and Privacy - National Conference, Australian Computer SocietyMining Oil and Gas Jobs
Social media platforms like Facebook were designed to encourage sharing and connecting people, but this has led to erosion of privacy norms. On social media, conversations are public by default and users must take active steps to make posts private. Further, once information is posted online it can be difficult to remove permanently and is at risk of being indexed and identified by data brokers. To help protect privacy, users should be aware that whatever they post could be publicly visible indefinitely, refrain from auto-posting or geo-tagging, and carefully review privacy settings on social media accounts.
Paid-for social media tools for journalistsJohn Thompson
Paid social media monitoring tools allow for more comprehensive data collection than free tools by accessing non-English languages, forums, and sources beyond Twitter and Facebook. They provide better data aggregation, management, and analytics capabilities through features like global dashboards, real-time alerts, influencer mapping, and sentiment analysis across topics and languages. This level of insight into social conversations is valuable for understanding market trends and consumer opinions from diverse online discussions beyond just English-language social networks.
Blog itself is a social media tool, but there're some more social media tools which helps you to reach large number of audiences! Presented on Social Media Day 2012 http://goo.gl/EYHyj
The Ford Flex is a mid-size crossover SUV. It has seating for up to 7 passengers and offers three trim levels - SE, SEL, and Limited. The Flex comes standard with a 3.5L V6 engine and 6-speed automatic transmission. It has several advanced safety and technology features as standard or optional equipment depending on the trim level. The Flex provides ample passenger and cargo space with folding rear seats for flexibility.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
BZ Results is a digital marketing firm that helps automotive dealerships increase leads, sales, profits, and customer loyalty through an online marketing strategy. Their comprehensive solution includes custom websites, online inventory management, email marketing, pay-per-click advertising, analytics tools, and a CRM system. Dealers who partner with BZ see substantial returns through increased traffic and sales in all departments. BZ takes a five-phase process to define goals and measure results for dealerships.
To ignore search engine optimization (SEO) is a mistake, as Google is responsible for the majority of website traffic from search engines. While there is no magic switch for success with Google, committing to SEO best practices over the long run can lead to a strong relationship with Google and increased traffic. The document provides tips on evaluating a website's current search rankings and focusing SEO efforts on niche keywords rather than overly competitive broad keywords.
This document provides specifications for Ford F-Series Super Duty pickup trucks, including dimensions, payload capacities, standard features, and powertrain details. Key details include cargo box sizes from 6.75 to 8 feet, maximum payload ratings up to 13,000 pounds, standard safety features like airbags and traction control, and powerful gas and diesel engine options. Powertrains include a 5.4L V8, 6.4L V8, and 6.4L diesel with 6-speed manual or automatic transmission options.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
The document discusses social media and how it can be used for social marketing campaigns. It defines social media as web 2.0 applications that focus on participation, openness, conversation, community and connectedness. Examples of social media platforms mentioned include blogs, social networks, wikis, photo sharing, and social bookmarking. The document then provides examples of how social media has been used successfully for social marketing campaigns around issues like substance abuse, hand washing, HIV/AIDS, physical activity, and recycling. It concludes that social media can effectively increase the reach of audiences for social marketing messages.
The document discusses social media and how it can be used for social marketing campaigns. It defines social media as web 2.0 applications that focus on participation, openness, conversation, community and connectedness. Examples of social media platforms mentioned include blogs, social networks, wikis, photo sharing, and social bookmarking. The document then provides examples of how social media has been used successfully for social marketing campaigns around issues like substance abuse, hand washing, HIV/AIDS, physical activity, and recycling. It concludes that social media can effectively increase the reach of audiences for social marketing messages.
Developing a social media plan for your non-profit org. Consider the user and the platform. Presented to Impact100 in Baldwin County AL and at ALLA2011.
Social media a new rule of consumer engagementVinod Nagar
The document discusses the rise of social media and its impact on marketing and consumer engagement. It notes that social media allows for constant conversations online and is fundamentally changing how people communicate. It provides statistics on major social platforms like Facebook having over 1 billion users, Twitter having over 175 million tweets per day, and LinkedIn being used by 95% of companies to find employees. It also examines how brands are using different social sites like Facebook, Twitter, and Pinterest in their marketing campaigns to engage with consumers.
This document provides an overview of a two-day intensive workshop on using social media for nonprofits. It discusses what social media is, how it is growing and changing how people communicate and access information, and the potential benefits and limitations of using social media for nonprofit organizations' fundraising, program delivery, marketing, and more.
This document provides an overview of social media and how non-profits can utilize various social media platforms to meet organizational goals such as fundraising, advocacy, and volunteer engagement. It discusses popular tools like Facebook, Twitter, YouTube, and LinkedIn and the minimum time commitment typically needed for each. The document also addresses potential barriers to using social media and provides guidance on selecting tools that align with specific goals and assessing content creation and staff expertise.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
The document discusses social media marketing and provides tips for businesses getting started with social media. It begins by introducing LintBucket Media, a social media marketing agency. It then covers defining social media, setting goals, identifying target audiences, choosing appropriate channels and tools, and recommends resources for learning more. Key aspects include having a website and analytics in place before engaging in social media, determining goals and metrics, appointing passionate staff, focusing on creating value for customers, and integrating social media with other marketing.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
This document summarizes a presentation about engagement strategies on social media for nonprofits. It discusses theories of engagement like the ladder of engagement. It provides tips for designing engagement, like determining shareable content and participation opportunities. It also discusses barriers to engagement and provides examples of nonprofits that create engaging social media spaces. The presentation aims to help nonprofits understand how to use social media to meet engagement and organizational goals.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
This document provides an overview of social media and its various tools. It introduces common social media platforms like blogs, Twitter, YouTube, Facebook and wikis. It discusses key characteristics of social media like openness, participation and conversation. The document then demonstrates various social media tools and provides guidance on how to effectively use social media, including considering why, who, what, when, where, how and which tools are appropriate. It aims to help participants learn about and explore social media.
This document provides an overview of social media and its various tools. It introduces common social media platforms like blogs, Twitter, YouTube, Facebook and wikis. It discusses characteristics of social media like openness, participation and conversation. The document then demonstrates various social media tools and provides guidance on how to effectively use social media for organizations and causes.
1. The document is an introduction to social media presented by Michele Martin and Carol Voss.
2. It discusses the rise in popularity of various social media platforms like Facebook, Twitter, and Flickr. It also highlights statistics on how people with disabilities use social media.
3. The presentation covers how social media can help individuals, organizations, and communities by facilitating communication, sharing information, and building connections.
The document discusses using social media, such as Facebook, Twitter, YouTube and LinkedIn, to connect with clients and deliver services online through self-help solutions, smart assistants, online assessments, live chat and mobile apps. It addresses why social media is needed, what goals organizations should set, which tools may help meet those goals, and barriers to using social media, such as skills, capacity and including the digitally excluded.
This document discusses strategies for mixing social media with fundraising. It provides an overview of various social media tools like blogs, RSS, tagging, social bookmarking, Flickr, video sharing, wikis, and social networking sites. It also discusses how non-profits can use these tools to reach new audiences, engage supporters in conversations, share stories and content, and funnel people to their websites for fundraising goals like donations. The document emphasizes experimenting with tools at a personal level first before implementing anything organization-wide and getting others involved through strategies like group blogs.
Social Media Presentation for Havas MediaJemimah Wei
This document provides an overview of social media 101. It begins with a brief history of social media from 1971 to present day. It then discusses what social media is, why companies should engage with it, and key metrics around its use in Singapore. The document outlines various social media channels like Facebook, Twitter, YouTube, and Pinterest. It also provides examples of successful social media campaigns from brands like ASOS, IKEA, Mini Cooper and Old Spice. The document emphasizes that the goal for both consumers and companies is to make life easier and provide value through social media engagement.
2020 Social Introduction To Social Media In India2020 Social
This document discusses how social technologies are changing media, business, society and individuals. It begins by outlining five questions about how social technologies are impacting these areas. It then provides examples of various social platforms and how they define the relationship between users and the social object. The document discusses how social technologies are giving people more real and persistent online identities and blurring the lines between online and offline relationships. It also explores how social technologies are enabling new models of social change, participatory news and changing traditional media organizations. Finally, it outlines how social technologies are reshaping marketing, advocacy and customer service in business.
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This document discusses the rise of personal branding and how individuals are building their own brands. It notes that a Google search for "personal branding" returns over 118,000 results, showing the increasing focus on branding oneself. The document stresses that with any power or influence comes responsibility, and challenges may arise when personally branding. It advocates remembering to help people understand you and provides links to follow the author on various social platforms.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Scott Monty of Ford Motor Company presented on Ford's social media strategy. The strategy was to humanize the brand by connecting consumers with Ford employees and each other, providing value. Ford launched accounts on many social media platforms like Facebook, Flickr, Twitter, YouTube and more. The accounts share Ford content, engage users and gain feedback. Ford's social media presence has been effective in humanizing the brand and connecting with enthusiasts.
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Khushmeet Khushi Resume of manufacturing industry Khushmeet Khushi
A result oriented professional working for Process and New Technology of Manufacturing industry presently associated with Manufacturing Industry as
Asst. Manager in Research & Development. Skilled in manufacturing Process of various type of cords, cables, connector, wire Harness, Remote Control devices, Switches including backward integration thereof. Acquired knowledge of New product and process development, QMS, Compliance and product certification, IPQC, Product & process Stranded, Lean Manufacturing Methodology, and problem solving methodology, VAVE, Etc.
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At Dash Auto Sales & Car Rentals, we take pride in providing top-notch automotive services to residents and visitors alike in Nassau, Bahamas. Whether you're looking to purchase a vehicle, rent a car for your vacation, or embark on an exciting ATV adventure, we have you covered with our wide range of options and exceptional customer service.
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2. A quick poll, before
getting started!
• Blog personal/corporate
• Tagging
• Bookmarking
• Photo Sharing
• Skype or IM
• Wiki
• RSS
• Web video / vlog
• Social Networking
• Mash-ups
• Second Life
3. Social Media, Web 2.0,
Blogs, Blogosphere,
Social Networks,
Wikis...
What is this all about?
10. The Web 2.0 could be defined as a collection of open-source,
interactive and user-controlled online applications expanding
the experiences, knowledge and market power of the users as
participants in business and social processes.
Constantinides & Fountain, 2008
Social media are the social aspects of the web 2.0
applications: participation, openness, conversation,
community and connectedness.
SpannerWorks, 2007
41. It is possibile to increase
the audience reach
through the web...
When I go online I “talk”
YouTube, MySpace, to my friends about
Facebook, Xanga, Flickr, different things, and also
about my ideas,
Digg, StumbleUpon are perspectives, opinions,
all media that could be etc... So it makes sense to
used for extending the think of the Internet as a
campaing and spreading place where real
messages. conversations take place.