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Ford Social Marketing+Auto Industry Scott Monty
The document discusses the intersection of social networking and the automotive industry, highlighting the strategies employed by Ford Motor Company to adapt to an industry crisis. It mentions the use of various digital communication tools such as SharePoint, blogs, wikis, and RSS for collaboration and knowledge management. Additionally, it references a study by Universal McCann from April 2008 to evaluate the effectiveness of these strategies.
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Ford Social Marketing+Auto Industry Scott Monty
- 1. Social Networking &the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
- 2. An industry in CRISIS
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- 21. Sharepoint Blogs WikisRSS Collaboration, training, culture, knowledge management
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- 23. Source: Universal McCann’sWave3 study, April 2008
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- 36. How you canreach me Twitter : http://twitter.com/ScottMonty Web : http://www.scottmonty.com Email : smonty@ford.com