The document provides guidance on using social media for business. It recommends businesses first learn about relevant social media platforms and listen to conversations. They should then establish an online home base and extend their presence to other platforms as outposts. At these outposts, businesses should add content, build relationships, test ideas, and listen. This social media activity could lead to relationships, partnerships, communities, ideas, traffic and resources. Businesses are warned they cannot control what others say about them and should integrate social media with in-person interactions. The overall goal is to cultivate an online network.

1. Social Media for Business A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris Brogan Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

2. Social Media may not be a good fit for every business

3. know the social media capacity of your organization

4. … and be comfortable

5. Where do you start?

6. social media roadmap?

7. But a MAP won’t help… until you decide where you’re going

8. What’s your social media destination?

9. FIRST: Learn about the social places where you intend to hang out

10. start by listening

11. NEXT: Set up a home base your online home … a place you own

13. M Y H O M E B A S E

14. NEXT: extend into outposts places on the web where you have a presence (don’t own)

15. social media outposts will differ based on your target audience and objectives

16. M Y O U T P O S T S

17. What happens at your outposts ?

18. Add Content

19. Build Relationships

20. T E S T I D E A S

21. grow a profile

22. LISTEN

23. experiment

24. make connections

25. lend a hand & try to be useful

27. What are the possible outcomes of all this social media activity ?

28. Relationships, Partnerships, Communities

29. r e s o u r c e s

30. IDEAS

31. Traffic

32. NEXT: Community participation being in places where people might be talking about you

33. WARNING!

34. If you choose to step in and participate…

35. You can’t control what people say

36. NEXT: Integrate face-2-face try to bridge social media and real life interaction

38. ONE LAST REMINDER: Cultivate your network

40. Photo Credits Warning: http://www.flickr.com/photos/scragz/134084915/ Be comfortable: http://www.flickr.com/photos/eldh/2473030370/ Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/ Roadmap: http://www.flickr.com/photos/anniemole/68936208/ Destination: http://www.flickr.com/photos/nattu/3202281339/ Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/ Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/ Listen: http://www.flickr.com/photos/rossinabossio/204322010/ Connections: http://www.flickr.com/photos/juhansonin/407874864/ Play: http://www.flickr.com/photos/juhansonin/407874864/ Lend a hand: http://www.flickr.com/photos/greencolander/224107672/ Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/ Ideas: http://www.flickr.com/photos/luc/1824234195/ Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/ Resources: http://www.flickr.com/photos/jurvetson/2234378275/

41. Thank You