The document discusses the concept of social media building blocks for humanitarian and crisis response work, emphasizing the need for specific design goals to achieve effective outcomes. It outlines two primary dimensions: the situation and technology, detailing various functions and target individuals involved in crisis response. The framework aims to enhance communication and collaboration among diverse groups, providing a structured approach to improve humanitarian efforts.

1. Social Media Building Blocks
for Humanitarian and Crisis
response work?
Jonas Landgren (PhD)
Crisis Response Lab
Interaction Design Division
Department of Applied IT
Chalmers University of Technology & Gothenburg University
www.jonaslandgren.com

2. Objective
Social Media Building Blocks is based on
the idea that if we are a bit more specific
with what we aim for in our design efforts,
chances are pretty good that we actually will
achieve something good.
The building blocks could be seen as a tool
to communicate aspects in the design work.

3. Two dimensions that must be shaped and
crafted in order to form balance.
Technology Situation

4. Two primary dimensions,
and example aspects
Situation
Target Individuals Local NGOs Governmental Impromptu Slacktivists Corporations
groups & Families Communities agencies Volunteers
& VTC
Technology
Function Inform / Broadcasting Connecting Collaborating Sharing Monitoring Locating /
ality Reporting Mapping

5. Situation dimensions
Health Information & Food Micro Education Culture Human Rights
Focus Business
Communications
areas
Target Individuals Local NGOs Governmental Impromptu Slacktivists Corporations
groups & Families Communities agencies Volunteers
& VTC
Continuous humanitarian Preparedness & Response Recovery Rebuilding
Phases assistance Prevention
Operational Administrative Political
Perspectives
Type of Support Improve Evolve Disrupt Revolutionize
impact
Work Single genius Dedicated team Network of Community Movement
force organisations

6. Situation dimensions
Health Information & Food Micro Education Culture Human Rights
Focus Business
Communications
areas
Target Individuals Local NGOs Governmental Impromptu Slacktivists Corporations
groups & Families Communities agencies Volunteers
& VTC
Continuous humanitarian Preparedness & Response Recovery Rebuilding
Phases assistance Prevention
Operational Administrative Political
Perspectives
Type of Support Improve Evolve Disrupt Revolutionize
impact
Work Single genius Dedicated team Network of Community Movement
force organisations

7. Technology dimensions
Function Inform / Broadcasting Connecting Collaborating Sharing Monitoring Locating /
ality Reporting Mapping
Avail- Mobile use Location Organization
dependent use dependent use
ability
Data streams Tools Platforms Skills and
Deliverable capabilities
Opennes Open use Flexible use Restricted use
s
No costs Indirect costs Fee
Costs
Type of Available Reconfigured New Technology
deploy technology technology to bring to
ment on location on location location

8. Technology dimensions
Function Inform / Broadcasting Connecting Collaborating Sharing Monitoring Locating /
ality Reporting Mapping
Avail- Mobile use Location Organization
dependent use dependent use
ability
Data streams Tools Platforms Skills and
Deliverable capabilities
Opennes Open use Flexible use Restricted use
s
No costs Indirect costs Fee
Costs
Type of Available Reconfigured New Technology
deploy technology technology to bring to
ment on location on location location