The team brainstormed ideas around addressing excessive growth and resource utilization. They conceptualized a carpooling service that would control and balance resource use by reducing traffic, pollution and overconsumption. The final concept was a platform for people to connect and share rides to common destinations, saving on energy, money, and creating social connections while helping the environment through less fuel use and traffic. The service would introduce through trusted social networks and involve registration fees and standardized fares paid via smart card.

1. Victoria India Service Design Jam
TEAM 10 Aanchal Mehta
Akshata Malhotra
Disha Kaushal
Jaskeerat Bedi
Roli Agrawal
Simran Chopra
Suvani Suri

2. Brainstorming
Areas of As we started brainstorming,
growth? we explored the various
aspects of growth and the
different words which come
What is to our mind regarding it.
Some very interesting
growth? What are the dimensions came up and
effects of growth? we narrowed down on the
consequences of excessive
growth, leading to saturation
which in turn becomes
negative growth for the
society.

3. Ideation
How can we Taking forward the aspect of
negative growth, we
bring value to conceptualized on services
them? that Control & Balance
resource ultilization. This
What are the tackles the problems relating
to over consumption- like
problems faced crowded city areas, heavy
by society? traffic, obesity, over
population, psychological
traumas, pollution etc.
Who are the
people
involved?

4. Conceptualizing
The highlighted issues in the
ideation phase were
increasing pollution and
How does it awareness about saving
benefit at an resources. Technological
What are the individual & advancement has made
society level? people’s life easier but has
ways of saving also resulted in loss of
How do energy? interaction beyond virtual
people space. So our concepts
connect? revolved around a platform
where people could benefit
from each other and at the
same time contribute to the
environment and society.
How does it
relate to
people’s lives

5. Final Concept
How does it The final concept is a unique
What are the
benefit at an car pooling service which
ways of saving
individual & caters to the burgeoning
energy? demand for public transport
society level?
and commuting services in
How does the urban scenario.
How do it relate to The service provides a
people people’s platform where people can
connect? lives find and connect with
people going to the same
destination, thereby
Convenience reducing traffic, saving
Social interaction energy, saving money and
Comfort
Sustainable Environment create a social connect.
Save Fuel
beyond virtual spaceCarbon Footprint
traffic jams
fast access Security Sharing Mobility
Hassle free Happiness Companionship Safety
Anti-consumerism Optimize Resources
Control pollution

6. How does it What will be
the
Concept detailing
work?
touchpoints? The service is introduced only
through friend invitations. This
How do we ensures a trust circle of the
introduce the members as all members
service? What are know each other directly or
the indirectly. It involves a
constraints? registration fee and the
Availability transactions are through a
What is the smart card, that can be used
Unique Mobile: Mobile for all local modes of
SMS (for applications transport. The rates are
Selling Point? basic
Website for smart
phones) phones standardized and
dependent on the distance.
Flexible plans and schemes
Connect. What will will be available according
Commute. be the to client preferences and
Conserve. revenue choices.
model? The car owner will be getting
extra points besides the
money for petrol expenses. In
case of unavailability of car
owners, cab and other
modes of transport can be
used on a sharing basis.

7. service flow

8. Proposed interface
Web interface Mobile Application