You’re already overwhelmed. And yet every day there is more and more information to filter. For you: What strategies, tools and techniques do you need for this new literacy? How do you find the trusted sources that curate the information you need each day? How can you ensure that the information you find, use and act on is credible? For the people you serve: How can you become (or remain!) a trusted source of information and enhance your reputation? What if you could find/share something once and have it show up everywhere you need it to be? Attendees Will Walk Away With: • A strategy for handling information overload • Free, practical online tools they can implement immediately • Connections to sites, experts, resources to help them with the above (i.e. early adopters who are testing this all out and thinking deeply on this stuff for you!). Marco Campana Marco has worked with the web and social media for numerous non-profits and believes that technology is valuable when it is connected to our daily work. Marco believes that social media is a means to an end. You probably care about the end. This is reasonable.

1. Make It Stop
or Bring It On?
Filtering the
Information
Overload
Marco Campana
Maytree
http://www.flickr.com/photos/verbeeldingskr8/3638834128
@marcopolis

2. Growth of Digital Information
http://farm4.static.flickr.com/3173/2333232442_5660e57cd6.jpg
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3. Agenda
Information Overload
Is Technology our solution?
Strategy First
Creating Your Listening Post
Managing Email
Managing Social Media
Working Together & Sharing
Choose Tech, Go Deep - Did I Mention Strategy?
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4. Messages
• There is no information overload.
• You are the problem.
• The technology will solve everything.
• Information overload costs billions of
dollars a year in lost productivity.
• It's not information overload, it's filter
failure.
http://www.flickr.com/photos/zachinglis/41443867
Huh? /
Yeah.
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5. What's Your Problem? :-)
With a person next to you, spend 5 minutes discussing one of these questions.
What's the information problem you have, or information literacy you
seek?
OR
Define/describe information overload in your own words.
Each person write summarize your anser in a Tweet.
140 characters.
Whoever wants to share with the group, please do!
Because if you can't define/identify the problem quickly and succinctly,
it's kinda hard to fix.
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6. Information Overload
• Too much information
• Too much uncategorized information
• Too many distractions
• Too many priorities
• Poor use of technology to filter
• Feeling like you'll never be caught up
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7. Your Day, Stakeholders, Information Flows – Pulling You
» Service Expectations – clear entry
points/access to services/multi-
channel
» Multi-service locations/
coverage/services mobile and dynamic » Common Contract – Outcome
Based Performance
» Flexible funding model to support
innovative and dynamic
Clients – programming
Continuum of services; no
» Capacity building
eligibility gaps; alignment with
» Report results and trends / needs
core programs (e.g. health,
education, housing, employment)
Service Provider - YOU! –
Strategic partnerships with other service
providers/responsive to emerging needs
» Deliver services based on Local needs addressed through local
defined client needs & planning and community-wide
outcomes coordination (LIPs, RNEN, Local Labour
Market Planning tables)
» Refer to other support services
as required
» Manage provider relationship Colleagues –
» Monitor performance Organizational priorities; oversight
» Develop streamlined processes and policy development
to support integrated service Reporting, evaluation, meetings,
delivery office culture, small talk, etc.
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8. Is Technology Our Solution?
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9. Strategy First
http://www.flickr.com/photos/luc/1824234195/
http://www.flickr.com/photos/dailypic/1459055735
/
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10. Distractions/Interruptions
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11. Managing
Email
What to do:
Filter
Prioritize sources
Have multiple email accounts (i.e. keep only the most important messages in your work
email)
Stop subscribing to so many non-work related newsletters that you read at work!
Have a daily workflow for checking your email
Turn off those annoying “you’ve got new mail” notifications if you can’t trust yourself to
ignore them
“Inbox Zero”
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12. Managing Social Media
Flickr photo by
Will Lion
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14. Listening
http://www.flickr.com/photos/niclindh/1389750548
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15. Five Questions to Refine Your Listening
Strategy
• Why are you listening? What are your mission
goals?
• Come up with at least Five Ways You Plan To
Use the Information (link to day-to-day action)
• Internal Process – how will you organize your
listening?
• Where are you going to listen?
• What tools will you use?
Adapted from http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
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16. Finding Information
• Where would you normally look for this
information?
• Your daily web travels.
• Twitter, Facebook, other networks.
• Google, of course.
• Your browser will tell you.
Subscribe
RSS
Syndicate
RSS Feeds
News feeds
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18. Working Together & Sharing
http://www.flickr.com/photos/daveduarte/2817722169/
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19. Choose Tech, Go Deep
• So, you’ve got all these great sites and sources. You’re wondering how to manage it
all. You’re overwhelmed.
• Let’s find the right tool(s)!
You want to: save once, share in multiple places:
• one place for all bookmarks, accessible anywhere you can connect to the internet
• post once, share in multiple places
– RSS feeds – get notified
– Post to blog
– Post to web page
– Post to Twitter, Facebook
– Email to network/subscriber
– Share with group/lists
• Strategy!
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21. Examples of Sharing – Social Bookmarks
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http://www.slideshare.net/cliotech/diigo-tutorial-presentation

22. Examples of Sharing – RSS/Google Reader
Reader2Tweet
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23. Examples of Sharing – RSS/Google Reader
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24. Examples of Sharing – RSS/Google Reader
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25. Examples of Sharing – RSS/Google Reader
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26. Extending the Tool - iGoogle
• iGoogle
• Better Greader
• Feedly
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27. Sharing: Throwing It All Together
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