Social Media WTH
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This document summarizes tips for using social media effectively, including establishing an authentic voice, understanding your audience, growing your fan base through various online and offline methods, engaging fans through questions and contests on Facebook, and using tabs to differentiate the fan experience. The presentation was given by Chrystie Corns on social media strategies and overcoming fears about using social media authentically.
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Evaluation question 5
This document discusses how the creator attracted and addressed their audience for their media product "Guilty Conscience". They targeted people who enjoy action-drama genres by posting it on Facebook, where it received positive feedback and good comments from many people who liked the work. In addition to Facebook, the creator also showed the film to relatives and family members to attract an audience from those without access to the social media site.
Influence
Market connectors and market mavens are types of influencers who help spread information through their many social connections and accumulated knowledge. Identifying mass influencers and empowering customers can help satisfy customers and get them talking positively about a brand. Some examples of influencers are Natalie Tran who blogs about travel and Tavi Gevinson who founded a blog called Style Rookie.
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This 3-sentence summary provides an overview of the key points made in the presentation about new media and traditional PR:
The presentation compared new media platforms like websites, blogs, videos, and social networks to traditional PR and explored how PR is shifting from one-way proclamations to two-way conversations through new media that allow for feedback and relationship building with multiple publics. While new media presents exciting opportunities to transform communications, the core of PR remains building mutually beneficial relationships with all audiences through listening, responding, and sharing information rather than just publicity or marketing.
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Your Facebook Page posts reach to people who are not your page fans. They may see your posts because their friends share it or you have boosted your post by ads. Anyway, they react on your content and you should definitely engage them by inviting them to like your page. By doing this, you can get more page fans and they can see more posts they are interested in. This article will show you how to invite people who react on your posts to like your page.
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This document discusses how the creator attracted and addressed their audience for their media product "Guilty Conscience". They targeted people who enjoy action-drama genres by posting it on Facebook, where it received positive feedback and good comments from many people who liked the work. In addition to Facebook, the creator also showed the film to relatives and family members to attract an audience from those without access to the social media site.
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The document discusses the impact of social media on local news headlines and the policies different Gannett media outlets have regarding social media use. It notes several recent local news stories that were impacted by social media. It also outlines that each Gannett outlet has a social media coordinator and they meet monthly to discuss best practices. The acting social media policy for WCSH6 and the key goals of Gannett's social media policy are presented, focusing on protecting journalistic integrity, reputation, and employee safety.
How to Handle Social Media in the Modern Workplace
Presentation by Verrill Dana on social media in the modern day workplace. Presented at Social Media Breakfast Maine.
Are You Really My Friend
How Soliciting Audience Participation is Imperative for Directing Enthusiastic Attention to an Event – Tanja Hollander
In a media landscape that been overwhelmed by constant digital chatter and distraction, Hollander has taken her project, which illustrates the role of social media in contemporary interpersonal relationships, directly to its audience and participants. In doing so, she has built into the final product room for artist-to-audience participation with her audience. The result has been the creation of an engaged and enthusiastic support base that transcends the power that derives from the superficiality of Facebook likes while simultaneously cultivating these connections for when such support is helpful and important.
See the exhibit:
http://www.portlandmuseum.org/Content/6408.shtml
Creating a Killer Event
Event management expert, Stefa Normantas of Green Tree Event Consultants, will share best practices for creating a killer event using social media tools. She’ll cover the elements of a killer event, teach you how to build a plan, manage the pieces and avoid event disaster. Presented at Social Media Breakfast Maine by Stefa Normantas
Social Media and PR
This document summarizes the work of Rob Gould, the director of social media and agency communications at VIA. It discusses how Gould uses social media to promote people, places, and products. This includes running a salon event series, promoting the city of Portland, and helping to launch the Samsung Galaxy Tab and a campaign for The Salvation Army that resulted in worldwide press coverage. The document emphasizes the importance of creating great content and building personality to engage people through social media.
SMBME Linda Varrell - Public Relations: Getting Your Voice Heard
What IS public relations? What is the value to your business? Linda Varrell from Broadreach PR covers that and more in this presentation that she gave at Social Media Breakfast Maine.
Marketing Creatively - Saul Colt
This document discusses creative marketing strategies. It recommends focusing on customers by listening to them, engaging with them, and empowering them. It also suggests doing favors for others to build relationships and gain advocates. Marketing should be less about self-promotion and more about creating word-of-mouth through interesting experiences and extraordinary customer service. The key is focusing on customers rather than just sales metrics.
Rubb Building Systems - Email Marketing
Rubb, Inc. designs, fabricates, and erects rigid frame membrane structures. The company was founded in 1983 in Sanford, Maine and takes pride in engineering expertise and customer relationships. Rubb uses various marketing strategies including websites, blogs, email marketing, press releases, and social media to promote its membrane structure products and bring more customers. While digital marketing requires significant time, it effectively helps increase sales leads and revenue each year as an addition to in-person relationship building, which remains core to Rubb's sales.
Engagement Marketing
Building lasting relationships with your existing customers drives business success. Creating an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this presentation, you’ll discover the three components that lead to Engagement Marketing success:
· Providing an excellent customer experience,
· Making connections that engage your audience and enable an ongoing dialog, and
· Using email and social media to build connections and engage a broader audience.
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👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
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Social Media WTH
- 1. SOCIAL MEDIA WTF? Now what? Social Media Breakfast 7/29/11
- 2. Hi, I’m Chrystie Corns and I’m a……. .
- 3. Voice or Personality Audience Value Community Messaging
- 4. Do Not Be Afraid to be Yourself…..
- 5. How do others see you? Who is your Audience?
- 11. Fan only Coupon$
- 14. Must be on a tab – Not on wall Must not require to Like Page or check in to a place to enter Cannot use comments on photos as votes All promotions must have a signed released by each entrant Cannot contact winners via Facebook messages https://www.facebook.com/promotions_guidelines.php Facebook Contests
- 15. Fan View v. Non-Fan View on Facebook Tabs *Use Static HTML Application to accomplish this easily
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