Ethan Austin from Sugarloaf spoke with Social Media Breakfast Maine about how they have dealt with a crisis using social media and about developing a crisis plan for the future.
On 12th November, our Head of Communications, Joe McCrea led a three-hour masterclass with Practice Managers looking at the challenge of embedding social media in GP Practices. The slides are attached. For any enquiries, e-mail joe.mccrea@eastleicestershireandrutlandccg.nhs.uk
How to get local coverage press kit for locality membersLocality
This press kit provides guidance on obtaining local media coverage for community projects and organizations. It recommends focusing on stories that feature a local "first," ambitious local projects, or those that showcase overcoming obstacles. The kit outlines best practices for crafting press releases, contacting journalists, preparing spokespeople for interviews, and evaluating effectiveness. Key steps include writing a catchy 1-page press release, targeting local media contacts one week before an event, and following up to build ongoing relationships.
This press kit provides guidance on obtaining local media coverage for community projects and organizations. It recommends focusing on stories that feature a local "first," ambitious projects, or those that showcase overcoming obstacles. The kit instructs to write a concise press release, contact local media outlets directly, and provide photos to engage readers. It also emphasizes having relevant contacts available to speak to reporters and focusing key messages to get coverage for your work and bring awareness to community organizations.
The document discusses using social media to engage communities. It notes that over 1 in 9 people are on Facebook and provides other social media usage statistics. It recommends setting goals for social media use, identifying the target audience, engaging and listening to audiences, and using various social media platforms like YouTube to communicate messages and build relationships. The takeaways are to focus on how social media is used rather than just the tools, have clear goals, don't try to do everything at once, and adjust to changing technologies.
Maine Association of Broadcasters - How to Make Money with Social MediaIntegrate
How to Make Money with Social Media - a presentation targeted to radio and TV sales professionals on how they can use social media to attract advertisers and keep them loyal through social media.
Attendees will walk away with a better understanding of how to break through online clutter and how to stand out from their competitors on the various social media channels. This session will be informative as well as interactive, giving everyone practical solutions to bring back to their stations.
Allie Herzog Danziger and her company specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Danziger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help her clients grow and flourish.
The document outlines best practices for handling negative social media responses and crises during events. It discusses preparing for potential issues, assembling a crisis response team, monitoring events online, determining when to respond, providing positive content, recruiting influencers, involving content leaders, being transparent, and remaining calm in crisis situations. Several crisis scenarios are presented along with recommendations for how to address them according to the best practices.
On 12th November, our Head of Communications, Joe McCrea led a three-hour masterclass with Practice Managers looking at the challenge of embedding social media in GP Practices. The slides are attached. For any enquiries, e-mail joe.mccrea@eastleicestershireandrutlandccg.nhs.uk
How to get local coverage press kit for locality membersLocality
This press kit provides guidance on obtaining local media coverage for community projects and organizations. It recommends focusing on stories that feature a local "first," ambitious local projects, or those that showcase overcoming obstacles. The kit outlines best practices for crafting press releases, contacting journalists, preparing spokespeople for interviews, and evaluating effectiveness. Key steps include writing a catchy 1-page press release, targeting local media contacts one week before an event, and following up to build ongoing relationships.
This press kit provides guidance on obtaining local media coverage for community projects and organizations. It recommends focusing on stories that feature a local "first," ambitious projects, or those that showcase overcoming obstacles. The kit instructs to write a concise press release, contact local media outlets directly, and provide photos to engage readers. It also emphasizes having relevant contacts available to speak to reporters and focusing key messages to get coverage for your work and bring awareness to community organizations.
The document discusses using social media to engage communities. It notes that over 1 in 9 people are on Facebook and provides other social media usage statistics. It recommends setting goals for social media use, identifying the target audience, engaging and listening to audiences, and using various social media platforms like YouTube to communicate messages and build relationships. The takeaways are to focus on how social media is used rather than just the tools, have clear goals, don't try to do everything at once, and adjust to changing technologies.
Maine Association of Broadcasters - How to Make Money with Social MediaIntegrate
How to Make Money with Social Media - a presentation targeted to radio and TV sales professionals on how they can use social media to attract advertisers and keep them loyal through social media.
Attendees will walk away with a better understanding of how to break through online clutter and how to stand out from their competitors on the various social media channels. This session will be informative as well as interactive, giving everyone practical solutions to bring back to their stations.
Allie Herzog Danziger and her company specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Danziger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help her clients grow and flourish.
The document outlines best practices for handling negative social media responses and crises during events. It discusses preparing for potential issues, assembling a crisis response team, monitoring events online, determining when to respond, providing positive content, recruiting influencers, involving content leaders, being transparent, and remaining calm in crisis situations. Several crisis scenarios are presented along with recommendations for how to address them according to the best practices.
The document provides guidance on generating local publicity for projects funded by BIG (Big Lottery Fund) grants on a limited budget. It discusses the importance of grantees publicizing their projects locally since BIG has limited resources to do so. It offers tips for proactive publicity work including developing a publicity plan, key messages, researching local media contacts, and writing and distributing effective press releases. It also offers advice for handling reactive media inquiries by gathering information from journalists and coordinating a response.
This document discusses telephone town halls as an effective tool for political engagement and movement building. It notes that telephone town hall participants are more likely to be influential early adopters who experience the event as a personal conversation. Data is collected on who participates, what questions they ask, and how they respond to surveys in order to understand the impact and engage similar audiences in the future. The document provides an example of a recent successful telephone town hall in Maine and outlines plans to continue hosting these events monthly with national speakers.
Using social media in the consultation processEmily Wilkinson
Traditionally, public consultations are offline events where local residents express opposition to new developments and developers build community relationships. However, if consultations used social media, more people could participate and developers could find supporters, disseminate information to avoid rumors, and raise awareness of potential benefits while also collecting demographic data on opinions. Developers fear losing control, but the benefits of an online social media strategy that listens to community concerns, provides resources for feedback, establishes clear policies, and responds to issues could outweigh initial reluctance.
Story Pitching: Get in Tune with Reporters' NeedsResource Media
The document provides an overview of a webinar on pitching stories to reporters. It discusses researching reporters and their needs, practicing good reporter etiquette, understanding different media outlets, developing memorable story hooks and angles, and practicing pitches. A special guest, NPR reporter Tom Banse, will also provide tips on pitching to reporters. Attendees are invited to provide feedback on the webinar.
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...Alejandro Cremades
These slides explain the mechanics of how crowdfunding works and how you can benefit from it. The slides guide you through the process, from creating the actual project to getting the funding you need.
This document provides guidance on public relations strategies for libraries to generate free media coverage throughout the year. It discusses identifying different types of media reporters to pitch stories to, such as education reporters for stories about early literacy support. It also offers tips for effective media outreach, such as selecting a spokesperson, understanding what makes a story newsworthy, and responding quickly to media inquiries. Guidelines are provided for pitching story ideas, writing pitch emails, and conducting editorial meetings to advocate for library issues. Resources for media templates and a contact person are also included.
This document outlines a weekly content calendar for Facebook posts. It includes posting industry news on Mondays, how-to articles on Tuesdays, fan appreciation on Wednesdays, quick tips on Thursdays, and funny or silly content on Fridays. Each day also includes responding to comments from the previous day's post and engaging with fans through questions, photos, polls, or discussions. The goal is to consistently share varied content and interact with followers throughout each week.
Emerging Media101: online marketing, social media and productivity toolsDebRobison
This document provides an overview of emerging media marketing. It discusses starting with online communities related to personal interests and using various tools to explore communities. It emphasizes authenticity, transparency, reciprocity, giving credit, listening, and making online campaigns adjustable based on user feedback. A case study example discusses the experience starting an online community and its growth over time. Resources for learning social media, productivity measurement, and project/financial management are also listed.
Have you tried to get your issue into the news, with limited success? Are you struggling to keep up with the changing media landscape? If your work sometimes requires dealing with the media, but your staff lacks media skills training or experience pitching the media, this training presentation is for you.
The document summarizes a case study of Gift of Life Donor Program's use of social media for an event in 2009 and their current social media strategies and tools. It discusses how they added a photo campaign on Facebook for their Dash event which led to over 300 photos posted and a large increase in Facebook fans and interactions. It then provides tips on developing a social media strategy, using management and tracking tools, and the importance of time management and unplugging.
Impact of social media on patient information, networking and communicationInnovation Agency
Dr Cristina Vasilica describes the award winning social media project for the Greater Manchester Kidney Information Network, at the Innovation Agency's #EngageWell event.
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes...
Members of the media have spent their entire careers getting ready to interview you.
Doesn't it make sense to spend just a few minutes learning why the media doesn't cover your story or issue the way you want? And when they do, why the story doesn't look or read the way you think it should?
Especially in today's world of "gotcha" journalism, with tiny, digital cameras capable of sending hi-definition pictures to YouTube and CNN within minutes and reputational challenges amplified exponentially by Facebook and Twitter, "managing the media" is a necessary skill set for educational leaders.
This fast-paced talk by veteran crisis communications and media specialist Bruce Hennes, from Hennes Paynter Communications in Cleveland, Ohio (www.crisiscommunications.com), will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining "control of the message," enabling you to move your message forward or mount a defense against a sudden press onslaught.
This document provides guidelines for crisis communications for organizations. It recommends (1) developing communications strategies and scenario plans for worst case scenarios, (2) designating personnel to handle crisis communications, and (3) building media awareness at all levels of the organization. It also notes that crisis communications are important to manage panic, risk to lives, and damage to the organization or sector. Common sense guidelines include anticipating crises, acknowledging issues, articulating communications, doing the right thing transparently, engaging with media, understanding media reports, training personnel, and keeping partners informed. The media is not truly impartial and can shape public opinion, so regular interaction is important versus just reactive responses. In a crisis, an operations center should be
During an emergency, it is imperative that those within your organization know how to communicate effectively. This includes both internal and external communications. Join Agility Recovery as we share the steps and best practices for developing your emergency communication strategy.
Nestle India is facing a crisis regarding its popular Maggi noodles brand. Testing revealed Maggi had levels of MSG and lead that exceeded permissible limits. The UP FDA banned Maggi and other states are also testing the product. Nestle needs to cooperate with regulators, address issues, and rebuild trust through measures like celebrity endorsements, advertising, and product changes. Competitors can benefit from this crisis by attracting Maggi customers and increasing their visibility. Overall, the Maggi crisis presents a major challenge for Nestle to regain customer trust and confidence.
The document discusses strategies undertaken by Nestle India Ltd. (NIL) to establish and sustain the Maggi brand in India. It describes how NIL initially targeted working women but later shifted focus to children and mothers through marketing Maggi as a convenient and fun product. NIL repositioned Maggi as a healthy product by launching whole wheat and pulse variants. The document also examines brand extensions and NIL's efforts to maintain Maggi's popularity through various promotional campaigns.
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
The document provides guidance on generating local publicity for projects funded by BIG (Big Lottery Fund) grants on a limited budget. It discusses the importance of grantees publicizing their projects locally since BIG has limited resources to do so. It offers tips for proactive publicity work including developing a publicity plan, key messages, researching local media contacts, and writing and distributing effective press releases. It also offers advice for handling reactive media inquiries by gathering information from journalists and coordinating a response.
This document discusses telephone town halls as an effective tool for political engagement and movement building. It notes that telephone town hall participants are more likely to be influential early adopters who experience the event as a personal conversation. Data is collected on who participates, what questions they ask, and how they respond to surveys in order to understand the impact and engage similar audiences in the future. The document provides an example of a recent successful telephone town hall in Maine and outlines plans to continue hosting these events monthly with national speakers.
Using social media in the consultation processEmily Wilkinson
Traditionally, public consultations are offline events where local residents express opposition to new developments and developers build community relationships. However, if consultations used social media, more people could participate and developers could find supporters, disseminate information to avoid rumors, and raise awareness of potential benefits while also collecting demographic data on opinions. Developers fear losing control, but the benefits of an online social media strategy that listens to community concerns, provides resources for feedback, establishes clear policies, and responds to issues could outweigh initial reluctance.
Story Pitching: Get in Tune with Reporters' NeedsResource Media
The document provides an overview of a webinar on pitching stories to reporters. It discusses researching reporters and their needs, practicing good reporter etiquette, understanding different media outlets, developing memorable story hooks and angles, and practicing pitches. A special guest, NPR reporter Tom Banse, will also provide tips on pitching to reporters. Attendees are invited to provide feedback on the webinar.
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...Alejandro Cremades
These slides explain the mechanics of how crowdfunding works and how you can benefit from it. The slides guide you through the process, from creating the actual project to getting the funding you need.
This document provides guidance on public relations strategies for libraries to generate free media coverage throughout the year. It discusses identifying different types of media reporters to pitch stories to, such as education reporters for stories about early literacy support. It also offers tips for effective media outreach, such as selecting a spokesperson, understanding what makes a story newsworthy, and responding quickly to media inquiries. Guidelines are provided for pitching story ideas, writing pitch emails, and conducting editorial meetings to advocate for library issues. Resources for media templates and a contact person are also included.
This document outlines a weekly content calendar for Facebook posts. It includes posting industry news on Mondays, how-to articles on Tuesdays, fan appreciation on Wednesdays, quick tips on Thursdays, and funny or silly content on Fridays. Each day also includes responding to comments from the previous day's post and engaging with fans through questions, photos, polls, or discussions. The goal is to consistently share varied content and interact with followers throughout each week.
Emerging Media101: online marketing, social media and productivity toolsDebRobison
This document provides an overview of emerging media marketing. It discusses starting with online communities related to personal interests and using various tools to explore communities. It emphasizes authenticity, transparency, reciprocity, giving credit, listening, and making online campaigns adjustable based on user feedback. A case study example discusses the experience starting an online community and its growth over time. Resources for learning social media, productivity measurement, and project/financial management are also listed.
Have you tried to get your issue into the news, with limited success? Are you struggling to keep up with the changing media landscape? If your work sometimes requires dealing with the media, but your staff lacks media skills training or experience pitching the media, this training presentation is for you.
The document summarizes a case study of Gift of Life Donor Program's use of social media for an event in 2009 and their current social media strategies and tools. It discusses how they added a photo campaign on Facebook for their Dash event which led to over 300 photos posted and a large increase in Facebook fans and interactions. It then provides tips on developing a social media strategy, using management and tracking tools, and the importance of time management and unplugging.
Impact of social media on patient information, networking and communicationInnovation Agency
Dr Cristina Vasilica describes the award winning social media project for the Greater Manchester Kidney Information Network, at the Innovation Agency's #EngageWell event.
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes...
Members of the media have spent their entire careers getting ready to interview you.
Doesn't it make sense to spend just a few minutes learning why the media doesn't cover your story or issue the way you want? And when they do, why the story doesn't look or read the way you think it should?
Especially in today's world of "gotcha" journalism, with tiny, digital cameras capable of sending hi-definition pictures to YouTube and CNN within minutes and reputational challenges amplified exponentially by Facebook and Twitter, "managing the media" is a necessary skill set for educational leaders.
This fast-paced talk by veteran crisis communications and media specialist Bruce Hennes, from Hennes Paynter Communications in Cleveland, Ohio (www.crisiscommunications.com), will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining "control of the message," enabling you to move your message forward or mount a defense against a sudden press onslaught.
This document provides guidelines for crisis communications for organizations. It recommends (1) developing communications strategies and scenario plans for worst case scenarios, (2) designating personnel to handle crisis communications, and (3) building media awareness at all levels of the organization. It also notes that crisis communications are important to manage panic, risk to lives, and damage to the organization or sector. Common sense guidelines include anticipating crises, acknowledging issues, articulating communications, doing the right thing transparently, engaging with media, understanding media reports, training personnel, and keeping partners informed. The media is not truly impartial and can shape public opinion, so regular interaction is important versus just reactive responses. In a crisis, an operations center should be
During an emergency, it is imperative that those within your organization know how to communicate effectively. This includes both internal and external communications. Join Agility Recovery as we share the steps and best practices for developing your emergency communication strategy.
Nestle India is facing a crisis regarding its popular Maggi noodles brand. Testing revealed Maggi had levels of MSG and lead that exceeded permissible limits. The UP FDA banned Maggi and other states are also testing the product. Nestle needs to cooperate with regulators, address issues, and rebuild trust through measures like celebrity endorsements, advertising, and product changes. Competitors can benefit from this crisis by attracting Maggi customers and increasing their visibility. Overall, the Maggi crisis presents a major challenge for Nestle to regain customer trust and confidence.
The document discusses strategies undertaken by Nestle India Ltd. (NIL) to establish and sustain the Maggi brand in India. It describes how NIL initially targeted working women but later shifted focus to children and mothers through marketing Maggi as a convenient and fun product. NIL repositioned Maggi as a healthy product by launching whole wheat and pulse variants. The document also examines brand extensions and NIL's efforts to maintain Maggi's popularity through various promotional campaigns.
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Managing Media Before, During, & After an IncidentMichelle Hundley
This presentation provides advice and guidelines on how to develop a good working relationship with local media, as well as how to manage their participation during an incident or crisis, and finally how to maintain your relationship afterwards.
The document discusses best practices for managing media relations for events and crisis communications, including identifying publicity needs, partnering with media, and providing media services for events. It also covers identifying and managing risks before a crisis occurs, developing messaging and spokesperson strategies, and organizing emergency media activities. The presentation provides examples and recommendations for effectively working with media during both regular events and crisis situations.
The document discusses how social media can be used for crisis management. It provides examples of companies that effectively used social media during crises, including JetBlue responding to an incident with an employee, Domino's addressing a video scandal, and the CDC using social media to communicate about the H1N1 virus. The key lessons are to plan social media crisis responses in advance, respond quickly while providing relevant information, engage audiences to help control the message, and use the situation as an opportunity to fix issues and move forward.
Government entities and elected officials are no strangers to making negative headlines. But what should we do as social media managers when those headlines go viral? It's important to have a Social Media Crisis Plan in place before a negative story is shared around the world. Whether the story trends locally, nationally, or globally we as social media managers need to be prepared to handle negative backlash ahead of time. In this session, we'll share real life headlines and case studies of how we've handled negative viral stories, best practices, SOPs and our Social Media Crisis Plan.
Government Social Media Conference 2016 4/7/16
Speaker: Kaitlin Keeler, Oakland County Government, MI
The document provides guidance to grant recipients on generating local publicity for projects funded by BIG Lottery Fund. It discusses:
1) How all grants awarded are made public through press releases and websites to alert national and regional media, but it is then up to individual projects to generate their own local publicity.
2) Ways for projects to proactively generate local publicity, including having a communications plan, researching local media contacts and deadlines, and issuing press releases with relevant stories and spokespeople.
3) How to handle reactive media inquiries by gathering context and being prepared with fact-checked statements while exercising the right of reply for incorrect reporting.
Maple Leaf Foods and Cadbury both faced food contamination crises that tested their crisis communication strategies. Maple Leaf Foods handled their listeria outbreak transparently by immediately recalling products, shutting down plants, and having their CEO publicly apologize. Their proactive media approach helped repair trust. In contrast, Cadbury remained silent for months about a salmonella issue, frustrating consumers during a major holiday. Their lack of transparency and accountability damaged their reputation long-term. The document advocates for preparedness, transparency, swift response times, and consistency with organizational values to manage crises effectively.
WEBINAR: The impact of social media on reputation management with ITV’s Richa...Insignia Communications
This webinar considers the impact of social media on breaking news, featuring research data, the views of Good Morning Britain’s Richard Gaisford and national print journalist Ann Bird.
This document outlines 10 commandments for effective media relations and crisis management. It emphasizes the importance of being prepared with a crisis plan, identifying a trained crisis response team, monitoring all media and social media, having clear and concise messaging, maintaining open communication with media, and starting recovery efforts as early as possible. It provides examples of past crises handled effectively or ineffectively by law enforcement to illustrate the importance of these principles.
TEAM 3 FINAL PRESENTATION: Crisis CommunicationsMeaganTaylor16
Maple Leaf Foods and Cadbury experienced food contamination crises that highlighted the importance of effective crisis communication strategies. When Listeria was discovered in its products, Maple Leaf Foods issued immediate recalls and shut down operations. It provided transparent information through media representatives and its CEO publicly apologized. In contrast, Cadbury remained silent for months after a salmonella leak was discovered. Its delayed and opaque response damaged its reputation. The case studies demonstrate that openness, swift action, and leadership build trust while silence and deflection undermine public confidence.
Crisis Communications in a Social Media AgeJim Rettew
The document discusses crisis communication strategies and lessons from BP's response to the 2010 Gulf of Mexico oil spill. It covers developing a crisis communication plan, monitoring social media, being prepared to respond quickly, and the importance of transparency, accountability and engaging stakeholders. It notes that BP was slow to acknowledge and respond to the spill on social media, and that their initial response focused on damage control rather than addressing public concerns, a mistake others can learn from.
This chapter discusses crisis communication in the health sector. It defines a health crisis as a significant disruption that receives extensive media coverage and impacts normal operations. A health crisis can be caused by natural disasters, criminal acts, or competition. The chapter outlines how to prepare for a crisis through developing a response plan, preventing crises, understanding organizational culture, and designating media spokespeople. During a crisis, communicators must be involved in decision making. Effective crisis communication focuses on solving problems, using effective spokespeople, controlling the media narrative, being transparent, and communicating internally and externally.
1. Social media has changed crisis management by allowing information to spread rapidly online through sharing and search results.
2. During a crisis, companies must respond quickly on social media to address negative discussions before misinformation spreads widely.
3. To effectively use social media in a crisis, companies should prepare a social media policy and response plan in advance, provide frequent factual updates, and engage respectfully with users to guide the conversation.
This document outlines crisis management procedures for the New Mexico State Fair. It defines a crisis as any event that could damage the fair's image as a safe, fun annual event. It details responsibilities for various roles in crisis response, including media director, legal counsel, and spokesperson guidelines. It provides a 10-step process for managing a crisis that includes assembling a team, identifying the issue, determining if a crisis exists, gathering information, considering responses, composing messages, deciding on a course of action, informing audiences, evaluating feedback, and revising the response. It also gives guidance for dealing with the media, correcting errors, emergency contact numbers, and plans for specific emergency situations like injuries, violence, bomb threats, fires/
This document provides guidance on crisis communication and public relations. It outlines steps to take before, during, and after a crisis including establishing emergency plans, designating communication channels, and appointing spokespeople. Checklists are provided for crisis preparation, response, and establishing information centers. The key lessons emphasized are having plans in place beforehand, maintaining consistent messaging, and managing public and media interactions to control the narrative.
ToncrayPRess is a full-service public relations firm that offers strategic communications and public relations services including crisis management. The firm is headquartered in Franklin, TN with a location in Georgetown, KY. Services include PR campaign planning, social media strategy, press release drafting, media training, and crisis communications. The founder, Scott Toncray, has extensive experience in public relations and integrated marketing communications for various organizations. He places an emphasis on creative solutions that utilize traditional and emerging media platforms to achieve measurable results.
Everbridge: BP - What Not To Do When the World Is WatchingEverbridge, Inc.
Boycotts, public outcry, and a tarnished reputation - some of the lasting side-effects of one of the worst oil spills in history. Despite having significant resources, BP has made one crisis communications mistake after another. Could it happen to you if a major disaster were to derail your best-laid plans? Dr. Robert Chandler, renowned crisis communication expert, dissects the missteps of BP's messaging and tell us how to avoid a guilty verdict in the court of public opinion.
Similar to Social Media Crisis Management and Planning - Sugarloaf (20)
This document provides an overview of the basics of using Google Analytics to understand website traffic. It explains that Google Analytics allows you to monitor your website's performance by taking its pulse, understanding what content is popular or not working well, and making adjustments to improve performance. It also outlines key areas of audience acquisition, behavior, and universal analytics that will become the new standard for tracking customization and optimization.
The document discusses how social media can impact search engine optimization (SEO) and provides tips for effective social media SEO or "socialSEO". It recommends businesses be consistent across social platforms in terms of branding, use relevant hashtags and keywords, make content easy to share, monitor discussions about your brand, and review social media goals and metrics to ensure socialSEO efforts are effective. Regularly staying updated on trends and topics related to social media, search and analytics is also advised.
This document provides an overview and agenda for a presentation on harnessing local search. It covers the basics of local search and optimizing search profiles, including researching keywords and implementing profiles on Google+. It also discusses enhancing websites for local search through analytics, sitemaps, URL structures, content, and social media integration. Additionally, it addresses building local search campaigns through citation profiles, generation tools, and continuing education.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The document discusses the impact of social media on local news headlines and the policies different Gannett media outlets have regarding social media use. It notes several recent local news stories that were impacted by social media. It also outlines that each Gannett outlet has a social media coordinator and they meet monthly to discuss best practices. The acting social media policy for WCSH6 and the key goals of Gannett's social media policy are presented, focusing on protecting journalistic integrity, reputation, and employee safety.
How Soliciting Audience Participation is Imperative for Directing Enthusiastic Attention to an Event – Tanja Hollander
In a media landscape that been overwhelmed by constant digital chatter and distraction, Hollander has taken her project, which illustrates the role of social media in contemporary interpersonal relationships, directly to its audience and participants. In doing so, she has built into the final product room for artist-to-audience participation with her audience. The result has been the creation of an engaged and enthusiastic support base that transcends the power that derives from the superficiality of Facebook likes while simultaneously cultivating these connections for when such support is helpful and important.
See the exhibit:
http://www.portlandmuseum.org/Content/6408.shtml
Event management expert, Stefa Normantas of Green Tree Event Consultants, will share best practices for creating a killer event using social media tools. She’ll cover the elements of a killer event, teach you how to build a plan, manage the pieces and avoid event disaster. Presented at Social Media Breakfast Maine by Stefa Normantas
This document summarizes the work of Rob Gould, the director of social media and agency communications at VIA. It discusses how Gould uses social media to promote people, places, and products. This includes running a salon event series, promoting the city of Portland, and helping to launch the Samsung Galaxy Tab and a campaign for The Salvation Army that resulted in worldwide press coverage. The document emphasizes the importance of creating great content and building personality to engage people through social media.
What IS public relations? What is the value to your business? Linda Varrell from Broadreach PR covers that and more in this presentation that she gave at Social Media Breakfast Maine.
This document summarizes tips for using social media effectively, including establishing an authentic voice, understanding your audience, growing your fan base through various online and offline methods, engaging fans through questions and contests on Facebook, and using tabs to differentiate the fan experience. The presentation was given by Chrystie Corns on social media strategies and overcoming fears about using social media authentically.
This document discusses creative marketing strategies. It recommends focusing on customers by listening to them, engaging with them, and empowering them. It also suggests doing favors for others to build relationships and gain advocates. Marketing should be less about self-promotion and more about creating word-of-mouth through interesting experiences and extraordinary customer service. The key is focusing on customers rather than just sales metrics.
Rubb, Inc. designs, fabricates, and erects rigid frame membrane structures. The company was founded in 1983 in Sanford, Maine and takes pride in engineering expertise and customer relationships. Rubb uses various marketing strategies including websites, blogs, email marketing, press releases, and social media to promote its membrane structure products and bring more customers. While digital marketing requires significant time, it effectively helps increase sales leads and revenue each year as an addition to in-person relationship building, which remains core to Rubb's sales.
Building lasting relationships with your existing customers drives business success. Creating an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this presentation, you’ll discover the three components that lead to Engagement Marketing success:
· Providing an excellent customer experience,
· Making connections that engage your audience and enable an ongoing dialog, and
· Using email and social media to build connections and engage a broader audience.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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2. Crisis Communications & Planning
What is a true crisis?
Bad News
• Victim
• Something unusual
Unfolds over time
Prompts a deeper look by media or stakeholders
Causes customers to question their confidence your
business
5. Crisis Communications & Planning
Social Media: Key Tool in Response
• Primary Channels: Facebook and Twitter
Made it known early on that Facebook would be the go-to
spot for official information.
6. Crisis Communications & Planning
Social Media is your friend in a crisis *
* If you use it correctly
7. Crisis Communications & Planning
What we did
• Every Press Release Posted to Facebook and Twitter
• Information directly to primary stakeholders
• First statement posted at 11:30am
• Posted total of five statements on Day 1
• Three press releases
• Two statements exclusive to FB
8. Crisis Communications & Planning
What we did
• Closed wall for brief period
• Re-opened that afternoon, with explanation
• Set ground rules
10. Crisis Communications & Planning
What we did
• We listened
• Monitor, monitor, monitor
• People watching feeds constantly
• Allowed disagreements to happen
11. Crisis Communications & Planning
Why It Worked
• Timely Information
• Honesty
Resulted In:
• Reinforced Trust
12. Crisis Communications & Planning
Trust Is Earned
Make your social media audience your greatest ally in a crisis
13. Crisis Communications & Planning
Why does it matter?
“Organizations generally held in public favor before a
crisis will be allowed more latitude regarding their crisis
management efforts; those generally disfavored before
the crisis will be judged with closer scrutiny. Existing
public attitudes toward an organization or its industry will
tend to bias the media’s perceptions.”
- Crisis in organizations: Managing and communicating in the heat of chaos
14. Crisis Communications & Planning
Steps We Have Taken Since
• Developed a thorough ECP
• Identified key personnel and assigned tasks
• Continue work to earn trust