The document discusses how social media can impact search engine optimization (SEO) and provides tips for effective social media SEO or "socialSEO". It recommends businesses be consistent across social platforms in terms of branding, use relevant hashtags and keywords, make content easy to share, monitor discussions about your brand, and review social media goals and metrics to ensure socialSEO efforts are effective. Regularly staying updated on trends and topics related to social media, search and analytics is also advised.