The document highlights the importance of having a strategic approach to social media for businesses, detailing its benefits in marketing, community building, and customer service. It emphasizes the need for audience understanding, appropriate channel selection, engagement, and consistent optimization to maximize social media effectiveness. Recommendations include starting small, being authentic, building a community, and maintaining consistent communication with the audience.

1. Social Media Training, Mentoring and Management

2. Dangers of Not Using Social Media
Many businesses are aware of the benefits of having a
social media presence but are still watching from the
sidelines.
No point getting involved just for the sake of it, or
because everyone else is - but there are risks if you don’t.
If you decide to take the plunge, you’ll need a strategy

3. Social Media is a way of……
Marketing
Building communities
Pursuing relationships
Finding a job
Customer service
Crowdsourcing
Fundraising
Sharing
and above all, being social!

4. Implement
 Learn about your audience
Who and where are they?
What is their personality?
Where do they hang out?
 Choose appropriate channels
 Listen
 Establish goals
 Build your online presence

5. Integrate
Use social networks to drive traffic to
your website/blog
Add social sharing icons to every post
and page
Add your social profiles to:
Business cards
Email signature
Forum signature
Brochures/leaflets
Email newsletters

6. Engage
Post useful information
Ask questions
Comment on other peoples’ updates
Offer help
Recommend someone
Be consistent
Be relevant
Remember the 80:20 rule!

7. Optimise
Consider automation
Track your results
Be consistent!

8. Recommendations
 Start small
 Be yourself
 Build a community
 Use your time efficiently
 Don’t get distracted
 Always reply to comments/questions
 Be consistent!
 Ask for help if you’re stuck

9. Thanks for listening!
Connect with me
@PurrfectSocial
fb.com/PurrfectlySocial
uk.linkedin.com/in/NaomiJaneJohnson
naomijohnsonsocialmedia.co.uk
purrfectlysocial.co.uk
Phone or email me
01777 249075
info@naomijohnsonsocialmedia.co.uk

10. Thanks for listening!
Connect with me
@PurrfectSocial
fb.com/PurrfectlySocial
uk.linkedin.com/in/NaomiJaneJohnson
naomijohnsonsocialmedia.co.uk
purrfectlysocial.co.uk
Phone or email me
01777 249075
info@naomijohnsonsocialmedia.co.uk