Results from my pilot program KUDOShare, a trial to get people to say thanks in a social environment.

1. KUDOShare Social Calm Pilot Program – sharing your appreciation By Bryan Cheng http://on.fb.me/kudoshare

2. WHAT IS IT? Pilot program for users to share kudos in a social medium like Facebook People do nice things everyday and it's nice to get some recognition for their good deeds. Share your gratitude as a kudos on the Facebook event wall using the @tag Let others recognize your acts of kindness and your appreciation, hopefully enticing them to do the same.

3. Results >60 kudos shared ~2 week span (1 week event, 1 week page) 21 participants attending 55 kudo likes 18 kudo comments 17 page likes (old page)

4. Social Intervention Facebook – connected to all your friends @ Tagging – sends notification to people by default (unless setting turned off) Posts show up in newsfeed – easy promotion, potential to snowball Likes / comments – simple method for the people thanked to reply

5. Facebook Page – 1stInteration Can use Facebook as KUDOShare page Can suggest to friends and promote with ad Can highlight posts made by the page Flaws – No notifications when posting or @tagging No means of mass communication Wall and info page separated into different tabs

6. Facebook Event – 2nd Iteration Can invite friends easily and send them notification Posting in the event and @tagging shows up on both people’s walls and also sends the tagged friend a notification w/ hot trigger Can message all invited participants whether attending, maybe, or not replied Event not yet replied will show up in the corner of the home page in upcoming events

7. Facebook Event - Flaws Mass messaging can be regarded as spam Also a hot trigger to link to the event Events often ignored, not a real event Facebook groups another option Cannot invite non-friends People attending can invite their friends Friends of friends can see it on their newsfeed

8. How Invited ~30 close friends to the pilot program Posted myself and asked immediate friends to post to get the wall started Needed to message and send out reminders several times in the beginning to get people to post kudos People posting often led to others to post as well Couple others trickled in and attended the event without being invited

9. Select Quotes “thanks for letting me borrow your bike – these past few weeks would’ve been hell without your help” “Thank you for an incredibly entertaining dinner conversation LMAOOO” “Thank you for always smiling. It never fails to brighten my day =)” “thanks for helping me with e40” “thanks for letting me nap on your bed” “thanks for taking me to behavior design” “Thanks for giving me a quarter full of extraordinary experiences and personal development.”

10. Conclusion People appreciate being thanked Kudos are simple & fun to post esp. on Facebook Positive feelings reduce stressful thinking THANK YOU for your time!

11. Want to PARTICIPATE? http://on.fb.me/kudoshare

12. Questions/Comments? Bryan Cheng Stanford University ‘13 bbch@stanford.edu Twitter: bryanbcheng