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Social Media Victories

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Bay Area Consultants Network
Bay Area Consultants Network

Handout version of slides from the September BACN meeting: Patrick Schwerdtfeger's "Social Media Victories" presentation

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Social Media Victories If you’re curious … Schwerdtfeger [ shwert – feger ] an old German name meaning “sword smith”. 13 letters, only 3 vowels, all e’s. www.WebifyBook.com www.WebifyBook.com Mortgage Broker 2005 January 19th, 2006 8 00 $2 Hotel seminars to find clients … I posted something to find … www.WebifyBook.com www.WebifyBook.com I became a believer! Modern Marketing OFFLINE ONLINE vs Marketing Marketing … and people found it. www.WebifyBook.com www.WebifyBook.com 1
The Big Four … What is Social Media? Social Media Social Networks Facebook LinkedIn www.WebifyBook.com www.WebifyBook.com What is Social Media? What is Social Media? Social Bookmarking Blogging Directories DIGG Technorati Delicious BlogCatalog www.WebifyBook.com www.WebifyBook.com What is Social Media? What is Social Media? Group Platforms Micro-Blogging Utilities Meetup Twitter Yahoo Groups FriendFeed www.WebifyBook.com www.WebifyBook.com 2
What is Social Media? What is Social Media? Sharing Communities Platforms that facilitate YouTube communication Flickr between users. www.WebifyBook.com www.WebifyBook.com What is Social Media? Think: Hub & Spokes The Centerpiece … Your BLOG www.WebifyBook.com www.WebifyBook.com The Conversation … 2009 Twitter Study 40% of tweets are “pointless babble”. 38% are conversational between users. 8.5% are self-promotion or spam. Only 8.7% have “pass-along value”. Pear Analytics, 2009 www.WebifyBook.com www.WebifyBook.com 3
#webify Tweets 4 Reasons to Tweet Community – Interact with Followers. Business – Promote your Products. Wisdom – Demonstrate your Expertise. Life – Share a bit of your Personal Life. www.WebifyBook.com www.WebifyBook.com Corporate Successes Twitter Tools TweetLater – Automate Twitter Feed. Twellow – Find People in your Industry. TweetDeck – Organize your Following. www.WebifyBook.com www.WebifyBook.com Kogi BBQ The Opportunity … Participate in the Conversation www.WebifyBook.com Chapter 31 – Leverage Twitter www.WebifyBook.com 4
The Contacts … Emails from LinkedIn www.WebifyBook.com www.WebifyBook.com 1 Learn from the best. 2 3 4 www.WebifyBook.com www.WebifyBook.com Buddy Media The Opportunity … Communicate with + 300% Precision www.WebifyBook.com Chapter 30 – Leverage LinkedIn www.WebifyBook.com 5
The Community … Where is Facebook? Casual Professional www.WebifyBook.com www.WebifyBook.com Facebook Facilities Facebook Profiles Profiles – People with friends & family. Visibility – 2 hurdles. Groups – People with similar interests. Messages = emails. Pages – Brand property for businesses. Limited to 5000 “Friends”. www.WebifyBook.com www.WebifyBook.com Facebook Groups Facebook Pages Visibility – 1 hurdles. Visibility – 0 hurdles. Messages = depends. Messages = updates. Unlimited Group “Members”. Unlimited Page “Fans”. www.WebifyBook.com www.WebifyBook.com 6
Sending Updates Facebook for Business Create a Facebook Page or Group. Post cool events people want to attend. Promote events w/ Facebook PPC ads. Post & tag photos and videos of events. www.WebifyBook.com www.WebifyBook.com Tag People in Photos Adobe: Real or Fake? Joanne Smith Karla Jones www.WebifyBook.com www.WebifyBook.com The Opportunity … The Channel … Engage Your Community Chapter 29 – Leverage Facebook www.WebifyBook.com www.WebifyBook.com 7
What Inspires Trust? Educational Content High Video Content Audio Content Text with a Photo Low Text Only www.WebifyBook.com www.WebifyBook.com Necessary Equipment Australia Tourism www.WebifyBook.com www.WebifyBook.com Best Job in the World Copy Tags 1929 Wall Street 34,684 video applications submitted. Stock Market Crash (Views = 89,693) 425,000 email-verified votes cast. So use the same Enormous worldwide media exposure. (or similar) title, description & tags! www.WebifyBook.com www.WebifyBook.com 8
Will it Blend? The Opportunity … Leverage + 700% Rich Media www.WebifyBook.com Chapter 54 – Upload YouTube Videos www.WebifyBook.com Review Opportunities Populate the Internet! Twitter – Participate in the Conversation. LinkedIn – Communicate with Precision. Facebook – Engage Your Community. YouTube – Leverage Rich Media. www.WebifyBook.com www.WebifyBook.com Webify Your Business Internet Marketing Secrets for the Self-Employed $18.95 www.WebifyBook.com www.WebifyBook.com 9

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Social Media Victories

  • 1. Social Media Victories If you’re curious … Schwerdtfeger [ shwert – feger ] an old German name meaning “sword smith”. 13 letters, only 3 vowels, all e’s. www.WebifyBook.com www.WebifyBook.com Mortgage Broker 2005 January 19th, 2006 8 00 $2 Hotel seminars to find clients … I posted something to find … www.WebifyBook.com www.WebifyBook.com I became a believer! Modern Marketing OFFLINE ONLINE vs Marketing Marketing … and people found it. www.WebifyBook.com www.WebifyBook.com 1
  • 2. The Big Four … What is Social Media? Social Media Social Networks Facebook LinkedIn www.WebifyBook.com www.WebifyBook.com What is Social Media? What is Social Media? Social Bookmarking Blogging Directories DIGG Technorati Delicious BlogCatalog www.WebifyBook.com www.WebifyBook.com What is Social Media? What is Social Media? Group Platforms Micro-Blogging Utilities Meetup Twitter Yahoo Groups FriendFeed www.WebifyBook.com www.WebifyBook.com 2
  • 3. What is Social Media? What is Social Media? Sharing Communities Platforms that facilitate YouTube communication Flickr between users. www.WebifyBook.com www.WebifyBook.com What is Social Media? Think: Hub & Spokes The Centerpiece … Your BLOG www.WebifyBook.com www.WebifyBook.com The Conversation … 2009 Twitter Study 40% of tweets are “pointless babble”. 38% are conversational between users. 8.5% are self-promotion or spam. Only 8.7% have “pass-along value”. Pear Analytics, 2009 www.WebifyBook.com www.WebifyBook.com 3
  • 4. #webify Tweets 4 Reasons to Tweet Community – Interact with Followers. Business – Promote your Products. Wisdom – Demonstrate your Expertise. Life – Share a bit of your Personal Life. www.WebifyBook.com www.WebifyBook.com Corporate Successes Twitter Tools TweetLater – Automate Twitter Feed. Twellow – Find People in your Industry. TweetDeck – Organize your Following. www.WebifyBook.com www.WebifyBook.com Kogi BBQ The Opportunity … Participate in the Conversation www.WebifyBook.com Chapter 31 – Leverage Twitter www.WebifyBook.com 4
  • 5. The Contacts … Emails from LinkedIn www.WebifyBook.com www.WebifyBook.com 1 Learn from the best. 2 3 4 www.WebifyBook.com www.WebifyBook.com Buddy Media The Opportunity … Communicate with + 300% Precision www.WebifyBook.com Chapter 30 – Leverage LinkedIn www.WebifyBook.com 5
  • 6. The Community … Where is Facebook? Casual Professional www.WebifyBook.com www.WebifyBook.com Facebook Facilities Facebook Profiles Profiles – People with friends & family. Visibility – 2 hurdles. Groups – People with similar interests. Messages = emails. Pages – Brand property for businesses. Limited to 5000 “Friends”. www.WebifyBook.com www.WebifyBook.com Facebook Groups Facebook Pages Visibility – 1 hurdles. Visibility – 0 hurdles. Messages = depends. Messages = updates. Unlimited Group “Members”. Unlimited Page “Fans”. www.WebifyBook.com www.WebifyBook.com 6
  • 7. Sending Updates Facebook for Business Create a Facebook Page or Group. Post cool events people want to attend. Promote events w/ Facebook PPC ads. Post & tag photos and videos of events. www.WebifyBook.com www.WebifyBook.com Tag People in Photos Adobe: Real or Fake? Joanne Smith Karla Jones www.WebifyBook.com www.WebifyBook.com The Opportunity … The Channel … Engage Your Community Chapter 29 – Leverage Facebook www.WebifyBook.com www.WebifyBook.com 7
  • 8. What Inspires Trust? Educational Content High Video Content Audio Content Text with a Photo Low Text Only www.WebifyBook.com www.WebifyBook.com Necessary Equipment Australia Tourism www.WebifyBook.com www.WebifyBook.com Best Job in the World Copy Tags 1929 Wall Street 34,684 video applications submitted. Stock Market Crash (Views = 89,693) 425,000 email-verified votes cast. So use the same Enormous worldwide media exposure. (or similar) title, description & tags! www.WebifyBook.com www.WebifyBook.com 8
  • 9. Will it Blend? The Opportunity … Leverage + 700% Rich Media www.WebifyBook.com Chapter 54 – Upload YouTube Videos www.WebifyBook.com Review Opportunities Populate the Internet! Twitter – Participate in the Conversation. LinkedIn – Communicate with Precision. Facebook – Engage Your Community. YouTube – Leverage Rich Media. www.WebifyBook.com www.WebifyBook.com Webify Your Business Internet Marketing Secrets for the Self-Employed $18.95 www.WebifyBook.com www.WebifyBook.com 9