Developing a destination content strategy is going to transform the way you tell and share stories with travellers, trade, media and industry. By bringing your teams together and defining a process to plan, create, curate and distribute content, for all channels and markets, you will be stepping on the launch pad to transformation. What is our destination content strategy guide? Loudscout’s destination content strategy guide is a plan and a roadmap to deliver content as a differentiated service to the consumer, industry, trade and travel media. Think of it as really exciting stuff like: The mechanics of building a publishing capability Uniform processes, guidelines, tools and governance Organizational alignment of goals and objectives Coordinated measurement and performance optimization We’ve developed this guide after working for years with some the best DMO teams in the world and it’s a great primer for any destination marketer looking to launch a content marketing capability.