1. Back channel communication, like a Twitter feed during a presentation, allows the audience to focus, participate, get questions answered, and innovate while still being present without physically being present.
2. For the speaker, back channel communication provides immediate feedback and can help provoke further discussion.
3. Social media and online networks allow people to present different versions of themselves, with their true selves potentially hidden offline. This raises questions about authenticity and transparency.
4. Building trust is fundamental to online interactions, through integrity, dependability, and reciprocity even without face-to-face