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Creating your unique personal brand 1.23.13 for schaumburg public library tn

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Creating your unique personal brand 1.23.13 for schaumburg public library tn

  1. 1. Creating Your “Unique” Personal Brand January 23, 2013 Schaumburg Public Library Presented by Toby Nathan talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  2. 2. What Happens When You Google Your Name?If you Google your name periodically - what comes up? Does it bestrepresent your brand?“Brand equity = the sum total and composition of your search results.” 1 1 Source: Peter Blackshaw, EVP, Nielsen Online, author of Satisfied Customers Tell Three Friends, Angry Customers Tells 3000. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  3. 3. Online ID Calculator Check your (Google Quotient). http://www.onlineidcalculator.com/digitalscale.html The online identity calculator measures the effectiveness of your online identity and places you on our digital scale. Knowing where you stand today will help you determine exactly how much work you have to do and your next steps. Unless you are already digitally distinct, youll need to do some work on building your brand online. Where you fall on the digital scale is based on a combination of volume and relevance. How many results do you get? How many of those web pages actually pertain to you? Do the references to you on the Web communicate a positive, negative or neutral image of you? How consistently do those results communicate what you want to be known for — your personal brand? 1 Source: William Arruda and Kirsten Dixson, Career Distinction: Stand Out by Building Your Brand, (Wiley, June 2007). talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  4. 4. Brand Identity and Perception DevelopmentBefore developing your reputation strategy, create a compelling and unique BRANDIDENTITY. To start your thinking about how to develop your brand identity, considerthese three questions:1. What are people going to rely on you for? This is your VALUE ROPOSITION. What value are you consistently offering in your profession or area of expertise? Are you delivering high-quality human capital management insights or are you positioning your clients ahead of the curve? Defining value proposition is important in understanding how to position your brand.3. What is your unique selling point? Determine what makes coming to you a better experience than going to one of your many competitors or makes you an industry leader.5. Develop your voice. Are you an innovative alternative in your company? Imagine your brand as a person. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  5. 5. Does My Online Brand Really Matter?Careerbuilder.com states: “One-in-Five Employers Use Social NetworkingSites to Research Job Candidates”.•77% of executive recruiters usesearch engines to research applicants.•59% of hiring managers areinfluenced by your online reputation.•53% of American adults use searchengines to find information abouteach other. Source: “Social Media Recruiting Starfish” is from Jobs in Pods. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  6. 6. Why Build a Personal Brand?§First and foremost it puts YOU in charge of your “digital footprint”. Google is the new resume. The Web is forever. Your professional image/headline is already created. It is a matter of taking charge, marketing it and building a solid reputation in your industry!•Establishing credibility and visibility in your field is essential in building meaningful relationships and elevating your online presence.§Today’s business climate is too competitive not to create your brand and you need to keep pace with your competition. Not only can your online footprint give you that edge you need when someone comes looking for you, but effectively marketing yourself on the Internet can actually bring great opportunities to you. There are many success stories of people who’ve been discovered on the Internet and created viable businesses around their passion.§§When you have a job, you typically don’t talk about your personal brand like you would when “selling” yourself in an interview or at a career fair or event. However, we forget that we still communicate our unique and differentiating value to those with whom we interact with every day. Doing this allows you to differentiate and position yourself from the competition and help you reinforce your job.§To meet people who could become potential business partners, clients, mentors, referrals, or just friends. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  7. 7. Tools to Build/Promote Your Brand••Create a blog.••Create a website. and submit it to major search engines (Google, Yahoo, Bing, AltaVista, Lycos for example).•Create a newsletter about your field, areas of expertise and to the personal brand you are creating. Constant Contact is an easy and economical option to create one. A newsletter can be linked to your blog-meaning your blog can feed the newsletter. The feed can be set to deliver whenever you post to your blog. There are also several services out there that will take your blog and turn it into your newsletter.•Set up branded profiles on social/professional networks (LinkedIn, Twitter and Facebook). Create your own “Group” on LinkedIn or join industry related ones to increase your visibility, network, find resources and share information with other like-minded individuals in the "Discussion Tabs".Ø 100 Personal Branding Experts To Follow on Twitter in 2010: altaeeblog.com/100-personal-branding-experts-to-follow-on-twitter-in-2010/ØØ55 Top Job Search Experts To Follow on Twitter: executivecareerbrand.com/55-top-job-search-experts-to-follow-on-twitter/ talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  8. 8. Tools to Build/Promote Your Brand•Create a Google profile.••Create a Wikipedia profile. As a first-stop online research platform, Wikipedia is an excellent tool for establishing credibility-as you can create targeted inbound links to your site. Actively contributing to this online encyclopedia can drive readers seeking more information about your expertise.••Set up a profile on the following directories: Ziggs, Zoominfo, Jigsaw, Spoke.••Get published on a topic, author and submit business/industry related articles for publication or post to an industry leading blog.•Teach classes or hold free talks. Contact your local university and offer to hold a free lunch-time seminar on your core area of expertise. Alternately, offer to run free classes. Even if you aren’t offered a spot without pay, you can usually hire un-booked lecture theatres by the hour. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  9. 9. Online Networking: Building Relationships and Making Connections Business / Professional Networks •www.linkedin.com – 200 Million users •www.xing.com - 11 Million+ users – mainly Intl •www.jigsaw.com - 29 Million+ business contacts •www.naymz.com - Monitors online reputation •www.zoominfo.com - 47 Million people •www.spoke.com - 40 Million+ users Online Address Book Management •www.unyk.com - 31 Million users Social Networks •www.facebook.com - 1 Billion+ users•www.myspace.com - 200+ Million+ users – taken over by Facebook in 2008. On June 29, 2011, Myspace was sold to Specific Media and Justin Timberlake for approximately $35 million. •www.twitter.com - 500 Million+ users People Search Engines •www.pipl.com - Deep web people search •www.wink.com - People search engine •www.zabasearch.com - People search engine • • • • talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  10. 10. Social Media Segmentation Social Media Sites = Newest Job Boards Advertising Channels: Public Social/Business Networks & Contacts: Conduits Thought Sharing and Media: Targeted Push/Pull: StumbleUpon talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  11. 11. (c Your list of Connections can then be used in a number of ways:Key Facts: 200 Million Professionals! Ø Building your brand and profile: You define terms of what people think when they think of you and see your profile. Ø Expanding your network: Your contact network is built up based on your direct connections, the connections of each of their connections (termed second degree connections) and also the connections of second degree connections (termed third degree connections). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact. Ø 2-Way Recommendations: Reflects the recommender as well as the person s/he’s recommending. Ø Looking for jobs, people and business opportunities: Employers list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. Ø Researching an array of information: The feature LinkedIn Answers, similar to Google or Yahoo! Answers, allows users to ask questions for the community to answer. Ø Searching LinkedIn Groups: This feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  12. 12. How to Build a Community•After you create a profile and develop a network of more than 20 connections, LinkedIn allows you to close the Build Your Network box by clicking the Close (x) button that appears on the upper-right corner.••For an alternate way to access these network-building tools, click the Add Connections button on the left navigation menu.••This box offers links to four easy ways to start developing your LinkedIn network.These include:ØImporting your webmail contacts from services such as Gmail, Yahoo! Mail, AOL, etc.ØImporting your address book contacts from Microsoft Outlook, ACT, Palm devices, or Apple Mail.ØSearching for current and former colleagues by company, job, title, and years of employment.ØSearching for current and former classmates by school and years of attendance.•• talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  13. 13. Adding a Profile Photo• Adding a photo helps bring your profile to life• Sets you apart from other LinkedIn members• Confirms who you are – especially if there are other members with the same name.1.2. YES! NO! talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  14. 14.  Participation in Group DiscussionsParticipation in Group Discussions • You can comment on a discussion taking place in your group by taking the following steps: Ø Click on "Groups" found in the top navigation bar of the home page. This will take you to the "My Groups" page.  Click on the group name from the dropdown list. This will take you to the group "Discussions" page.  Hover your cursor over a discussion on the group home page. This will reveal the available actions for that discussion. Click on "Comment" to add a comment.•   Enter your comment into the text field (4000 character limit). A check box is defaulted to send you an email for each new comment.  Click on the "Add Comment" button.  You can also click on the "Like" action item in the discussion and then add your comment. The ability to "Share" may not be available for all discussion threads. LinkedIn Groups are private forums and the feature does not allow you to forward discussions outside of the group.tn Discussions talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  15. 15. Participation in Group Discussions Here is where youwould post adiscussion. See sample… talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  16. 16. Requesting and Providing Recommendations•LinkedIn enables you to request and provide recommendations from your contacts in your professional network.•Recommendations are a powerful tool, so consider whom you want to ask carefully to help you achieve your networking goals.•LinkedIn offers four types of recommendations:ØColleague: You work with this person at the same time as a manager, peer, or employee.ØBusiness Partner: You worked with this person in another capacity – NOT as a colleague or client. For example, you worked at partner co’s, or performed association or volunteer work together.ØStudent: You were a fellow student, teacher, or advisor at the same school.ØService Provider: You hired this person to perform services. Service Provider recommendations differ from the other recommendation types in that they appear in the LI Service Providers directory. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  17. 17. Attracting Recruiting and Hiring ManagersLinkedIn is a great tool for jobseekers, however, you need to create a stellar profile anddevelop a solid network if you want to maximize your results!Tips for making the most of LI as a “Job” search tool:ØComplete your profile. LI reports that members with a complete profile generate 40times more opportunities than those whose profiles aren’t complete.ØDevelop a solid network of connections. Your ability to use JobsInsider or InsideConnections depends on having a reasonable number of connections. For these tools,you should aim for at least 50 connections.ØGet recommendations. A complete profile includes at least threerecommendations. Aim for ones from managers, executives, or actual clients. Peerreferences – the ones you trade with carry far less weight.ØInclude key words that are relevant to your profession and industry. Recruiterssearch for these words and your profile should indicate them to be found. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  18. 18. Attracting Recruiting and Hiring ManagersTips for making the most of LI as a “Job” search tool continued:ØFocus on RESULTS, not a list of job duties. Remember your LI profile is a concise summary of your qualifications and skills.ØPost your resume, CV, or portfolio. Use LI applications such as Box.net Files, and you can attach PDF’s to your profile too.ØIf you are unemployed, indicate that you are seeking employment on your profile.Tip: Keep in mind that recruiters search on the Web for backgroundinformation on potential candidates. So if you have a professionalpresence on other sites, make sure they all reinforce your professionalimage and are consistent with your LI profile.Ø talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  19. 19. LinkedIn Statistics1:ØØ Median age is 41 years oldØ Average household income is $ 109,000 (Twitter - $58,000, Facebook - $61,000)Ø 40% reside in the United StatesØ Average LinkedIn user has 63 connectionsØ Over 1,552,362 groups are offered via LinkedIn (As of January 23, 2013)Ø LinkedIn is used by 69 of the Fortune 100 companiesØ 39% of the members is a Manager, Director, Owner, Chief Officer or Vice President1 Source: LinkedIn Ad Platform talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  20. 20. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  21. 21. Key Facts: 500 Million Users What is it?: Twitter allows its users to send and read other users updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Twitter provides opportunities for keeping current in your field and for getting real time information on what is happening in various fields and companies. How does it work?: Updates are displayed on the users profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends. Users can receive updates via the Twitter website, email or through an application such as Tweetie, TwitterFon, Twitterrific, witterfific, Feealizr, or Facebook. Twitter is adding 15 million users per month. Getting Started on Twitter: http://support.twitter.com/ talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  22. 22. Searching For Jobs on TwitterØCompanies and job sites post job openings on Twitter, and jobseekers use Twitter to help facilitate their job search.ØØTwitter can be an effective part of your job search strategy. Usedin conjunction with LinkedIn, job search engines, and other jobsites, Twitter can help you make connections, find job listings, andbuild a personal brand that will help boost your career andexpedite your job search. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  23. 23. Searching for Jobs on TwitterØ Follow job search experts to get tips and advice on job searching and the latestjob search news. If you have a list of companies youd like to work for, be sure tofollow the career page, watch for job listings, and retweet their tweets, so therecruiters are aware of your presence of Twitter. You can use Twitter to showcaseyour expertise in your field. Use your status updates to tweet about industry topics,tips, advice. You dont have to be original – you can tweet articles from the web orretweet relevant posts.ØØUse JobDeck (free) which scours twitter; indexing tweets that are jobs, andfiltering out the rest, thus providing jobseekers with the tools necessary to findmeaningful, relevant job opportunities.ØThis makes it even easier to search for jobs and connecting you with your contactsacross Twitter, Facebook, LinkedIn and more. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  24. 24. Searching for Jobs on TwitterØ JobShouts.com - Companies can post jobs for free on JobShouts(@jobshouts), those jobs are then tweeted to users on Twitter.ØØTweetajob.com - Sign up to receive tweets (@tweetajob) with jobpostings that match your interests and locations.ØØTweetMyJobs.com - TweetMyJobs (@tweetmyjobs) is the largestTwitter job board. It includes 6,500+ vertical job channels segmented bygeography, job type, and industry.ØØTwitJobSearch.com - Search for jobs listed on Twitter withTwitJobSearch.com.ØØØ talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  25. 25. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  26. 26. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  27. 27. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  28. 28. Key Facts about how Facebook from a recruiters perspective: Facebook is now the most visited place on the web, outpacing Google late last year (2012) according to ERE – Electronic Recruiting Exchange. (1Billion+ Users) Approximately 80% of monthly active users are outside the U.S. and Canada. As candidates spend more time on the world’s most popular social networking site, it makes sense that recruiters would use Facebook for hiring and recruitment. Because Facebook is a fairly closed network it can make direct sourcing a challenge for recruiters. Depending on the users security settings, visitors are allowed certain access making sourcing on this platform somewhat difficult. Even still, there are ways that recruiters grow their candidate pool, source, and fill positions using Facebook. Recruiters promote their job openings and career opportunities through owning and managing a group or community network. Much like LinkedIn Groups, a Facebook group is a great option to provide value, content, and information about an industry or area where they are looking to fill positions regularly over a period of time. Recruiters create a community that is location based, industry focused, or a specific position. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  29. 29. Key Facts about how Facebook from a recruiters perspective: A great way recruiters alert their network about openings is through a Facebook Fan or Business Page. They can establish an RSS feed of their job postings to their page or they can post the links directly to their wall. Either way visitors to their page can find and apply for a job opportunity that works for them. As candidates spend more time on the world’s most popular social networking site, it makes sense that recruiters would use Facebook for hiring and recruitment. Recruiters use “Facebook Marketplace” to find candidates. It’s no cost marketing that is searchable and when an opening is posted, it alerts their network via email. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  30. 30. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  31. 31. Create a Blog:Create and update a blog (personal or professional) where your name is mentioned and doing itoften should allow you to rank #1 in searches for your name, even if you only update with one totwo posts a month for something that helps secure your personal brand. Blog so people get toknow you!Today blogs are mainstream and used by all types of professions, political campaigns, andcelebrities. They provide value, acceptance by our society (and mainstream media), and theability to form a community to connect to others in a fraction of the time you could have done itbefore.Getting Started - Blog Hosting Options:§I recommend Wordpress.com for the beauty of its templates. It is free, easy to use, rankshigh in Google, provides a support forum for the product, and you get your own URL. You maywant to study your HTML skills before you write a blog. There are various sites such as W3Schools that can provide tutorials for you.§Blogger (www.blogger.com) is a free hosting service provided and run by Google. It offersfewer templates and getting started is pretty easy. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  32. 32. Create a BlogBlogging is the new branding! Tips:ü Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can.ü A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler.ü Your “About” page should be about YOU and your professional expertise.ü Use easy to read fonts and colors.ü Make sure it’s easy to comment on your site.ü Make sure it’s easy for people to subscribe to your site’s content.ü Pay attention to which widgets you use in your sidebar. Dont be extravagant.ü Test your blog when you make changes, and ensure your load times are reasonable.ü Register your site with all the top search engines.ü Claim your site on Technorati.com.ü Use WebsiteGrader.com to make sure your site is well built in Google’s eyes. Blogs are a cheap way to market yourself! talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  33. 33. Definition of a Blog That Increases YourValue •Your title (slogan or tagline) is attractive and relates to the content of your blog. • •Your content is worthy of notice by others and your blog makes people want to hire you. •Your blog provides ideas, thoughts, original research on a topic, and tools. Content shows that you are, a true expert or thought leader, or simply well-informed and current in your topic areas. Your blog differentiates the level of your specialization. •Your content displays integrity, character, philosophy, values, humor, and/or personality, or just plain old wisdom. •Your blog attracts media or trade-related attention. Content that is exceptional quality, insightful, creative, positions you as an expert. The blog is quote-worthy and you are SOUGHT OUT to contribute your thought leadership in other ways such as speaking, articles, etc. “For those that embrace these new personal branding tools, 1 Source: Jeremiah Owyang, Senior Analyst, Forrester Research ‘Google me’ is the new business card and thus, the blog and social network profile is the new resume. Unlike the interview process, where the resume or self-description can be ‘puffed’, the writings of a long-term blog demonstrates more about the individual” 1 talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  34. 34. Create Your Own Website Just as your resume says who you are, your website tells the same story. Gather testimonials, put it with your awards and accolades and take some time to write a professional bio. Bravenet.com is a free solution with many different tools, such as a polling feature and guest book to help you get started. I recommend you use Godaddy.com or Bluehost.com (fee based) to host and build your website. You can also use Microsoft Expressions Web, which is an easy to use website building software program, much like using Microsoft Word to build your website. Depending on your strategy, your URL is going to be extremely important. Of course I would recommend that you purchase your domain name, yourname.com. If that isn’t available, try for yournameRESUME.com or the .net or .org equivalents, in that order. The newest one is .biz. The objective of the URL is to have something you can freely promote and that people can remember. Use the URL on your paper resume, on all of your social networks or other marketing materials. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  35. 35. Create a Google Profile Go to the following URL and create your own Google Profile: http://google.com/s/profiles/me talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  36. 36. Key Facts:  What is it?: Ziggs is an online community that encourages individuals to join and create personal profiles. Ziggs allows you to conduct searches for people, unlike LinkedIn which requires you to send out invites to build a network.  How does it work?: There are two types of profiles you will find on Ziggs. ◦ The first is a profile created by individuals who have registered and posted their bios on Ziggs to expand their networks. ◦ The second is a profile that Ziggs has culled from the web from personal profiles on company, organization and college Web sties, just to name a few. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  37. 37. Key Facts:  What is it?: ZoomInfo is a vertical search engine that focuses on people, companies, and the relationships among them. It allows users to collaborate in the construction of its content by contributing information to their own summaries or building new ones where none exists. ZoomInfo has partnerships with Reunion.com and XING to provide additional data.  How does it work?: There are two separate groups of people that ZoomInfo is primarily aimed at, and that would be searchers who are looking either for themselves or various people in their lives (friends, family, colleagues, etc.), or human resources who are looking to recruit their next employee. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  38. 38. Key Facts: What is it?: Jigsaw is a directory of business contacts and company information - a sort of gray market for Rolodex data. How does it work?: ◦ It is built, maintained and “scrubbed” by users of the site. ◦ Its functionality is based on a points system that allows users to trade business contact information they have for contacts that they need. ◦ Once you join, you can conduct searches for individuals. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  39. 39. Key Facts:  What is it?: Spoke collects contacts from public information on the internet as well as member’s registrations and email directories.  How does it work?: Spoke pulls from your Outlook contact list to generate new names and you can opt out of this. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  40. 40. Develop Your Profile and Expert StatusSubmit business/industry relatedarticles to key web sites such as:  EzineArticles.com (well liked by Google and will get you found the fastest!) SearchWarp.com AuthorConnection.com GoArticles.com talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  41. 41. What Does Success Look Like For YourBrand? • Number of fans, followers or subscribers. • Increase in conversions. • Traffic from channel to site – many web statistic tools are incorporating social media into their offerings. • Stronger brand image and/or customer relationships. • Google page rank. • Measuring ROI • • •   talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  42. 42. Track Your Presence OnlineØ Google, Google.com/alerts: Email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can subscribe to each alert through email and RSS. You set an alert, notifying you of stories, as they happen, for your name, your topic, and even your company. As your feed reader fills up with articles that match your query, you should start a database of bloggers and journalists so that you can market to them directly and form better relationships.ØØBlog Search Engines, Technorati.com or http://www.Blogsearch.google: If you have a blog, then you have to be on Technorati, which is the largest blog search engine in the world. When you register with it, Technorati tracks "blog reactions," or blogs that link to yours. You search for your name on Technorati, and subscribe to RSS alerts so that when someone blogs about you, you find out. Use Technorati to log every blog that is linking to your own. Keep track of these blogs, and when you write your next post link to them. Doing so will give recognition to those who have recognized yours.Ø Twitter, search.twitter.com: Twitter is a micro blogging service, hosting over three million people. You can locate any instances of your name and tweet back. As you see tweets with your name attached to them, you should use the "@" sign and the tweeters account name (@recruitastar) to respond appropriately. As you respond, you start to build brand recognition and your audience feels that you care and are actively listening.ØØØ talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  43. 43. Online Brand & Reputation ManagementØNaymz.com, Sign up or invite people to write reviews about you and your work. You can import your LinkedIn profile data to your Naymz profile. My favorite.ØRapleaf.com, Look up your reputation, rate others, and they will be invited to rate you in return.ØRepVine.com, Reference and reputation management combined.ØReputationDefender.com, Service that attempts to help you getting things online said about you removed. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  44. 44. Important Tips to Remember • • Create a strategy. • Plan goals and work backwards. • • Build your network before you need it. • It’s not a numbers game – choose quality • over quantity.  • Keep content fresh.   • Be respectful. • Be patient. • Keep it real. • You don’t have to be everywhere – just where it matters for you and your goals. • One size does not fit all. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  45. 45. Recommended Books  U R A Brand! How Smart People Brand Themselves for Success - by Catherine Kaputa  Me 2.0: Build a Powerful Brand to Achieve Career Success - by Dan Schawbel  The Brand You 50: Transform Yourself from an ‘Employee’ into a Brand That Shouts Commitment, and Passion! - by Tom Peters  Stand Out! Branding Strategies for Business Professionals - by Simon Vetter  Branding Phenomenon - by Peter Montoya  Self-Marketing Power: Branding Yourself As a Business of One - by Jeff Beals  Blogging For Dummies - by Susannah Gardner     talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  46. 46. Social Media Tools TweetDeck - http://tweetdeck.com/ - An amazing Twitter client that allows you to sort your tweets into replies, topics, groups, keywords, etc. You can even filter the results. HootSuite - http://hootsuite.com/ - In my opinion, the coolest and most powerful suite of Twitter tools out there. Track your stats, manage multiple Twitter accounts, monitor your brand, schedule tweets,updateall your social networks and much more.FriendOrFollow - http://friendorfollow.com/ - Find out A) - whos following you that youre not following back, and B) - who youre following that isnt following you back.Twitter Tools - http://alexking.org/projects/wordpress - WordPress plug-in that allows you topull your tweets to your blog. It can also update your Twitter status every time you post.Qwitter - http://useqwitter.com/ - Are you losing a lot of followers? This fantastic tool can helpyou understand why. talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  47. 47. Key Facts:Key Facts:What is it?:  If you use Outlook, Xobni is a great Free add-on which helps you organize your inbox and provides other unique features.http://tinyurl.com/Xobni1 provides:  Lightning-fast search  Threaded conversations  Quick attachment discovery  Contact info provided by LinkedIn, Facebook & Hoovers talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  48. 48. Closing and Questions  Final Questions, Closing Thoughts (Toby Nathan) Please don’t forget to link with me to Please don’t forget to link with me to grow your network on LinkedIn or grow your network on LinkedIn or Twitter! Twitter! www.linkedin.com/in/tobyrnathan www.linkedin.com/in/tobyrnathan http://twitter.com/tobyrnathan http://twitter.com/tobyrnathan tobynathan@talentrise.com tobynathan@talentrise.com talentrise.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606

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