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Social Media Marketing Digital Media Adma

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Laurel Papworth
Laurel Papworth

Presentation on digital media marketing - collaborative, Web 2.0 social media and user generated content. ADMA and Australian Businesswomens Network

BusinessTechnology
1 of 27
Community Media Laurel Papworth silkcharm.blogspot.com
Today’s presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Pre Web 2.0 Professional Content Developers (Advertising, Marketing, PR - agencies, studios) Mainstream Media (TV, movies, magazines)
[object Object],Web 2.0 C2C communications
Web 3.0
Why be involved? ,[object Object],[object Object],[object Object],[object Object],[object Object]
audreycarr.ca
How to you like to communicate? ,[object Object],[object Object],[object Object]
Communication tools ,[object Object],[object Object],[object Object],[object Object]
Consumer Generated Content create share discover share discuss share
Create Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discover Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Holding The Brand To Ransom Your Customer is Talking (And they won’t shut up!)
The Issues ,[object Object],[object Object],[object Object]
Issue 1: Brand Management Or: How your customer is smashing your careful branding to smithereens…
Polo Small But Tough video
Eepybird Mentos Diet Coke
 
Sprite Coke Friendship Overrated
Issue 2: IP and Copyright Or: Your company’s secrets are being disseminated on the web…
 
 
[object Object],[object Object],[object Object],[object Object]
Issue 3: Information channels Or: How to crash your company by not being engaged…
 
What to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

  1. Web 2.0 covers a multitude of sins. I’m here to talk about a subset of web 2.0, Social Media. If you are interested, other subsets would include technology such as AJAX and Ruby on Rails