This document provides 10 tips for using Facebook advertising effectively. Tip 1 is to install the Facebook pixel on your website to track conversions from ads to your site. Tip 2 is to create similar ad variations and do A/B testing. Tip 3 is to use the "AND" operator when targeting interests along with demographics for more precise targeting. Tip 4 is to take a phased approach to advertising by first promoting content to build an audience and then retargeting that audience.

1. 10 FACEBOOK ADVERTISING
HACKS AND TIPS
LOOK BEFORE YOU “BOOST”

2. FACEBOOK WANTS ME TO USE THIS BUTTON

3. HOW CAN I TELL IT WANTS ME TO “BOOST” IT?

4. BUT IS THAT THE SMARTEST
MOVE I CAN MAKE?

5. Can’t set Campaign Objective
Limited targeting options
Can’t determine placement (mobile, etc.)
Sloppy naming convention

6. STRATEGY
TIPS AND HACKS

7. BIT.LY/FB-ADS-TIPS

8. INSTALL THE FACEBOOK
PIXEL
#1

10. UH-OH… LIVE DEMO TIME
[DUCKS]

11. GOOGLE TAG MANAGER: ONE TAG TO RULE THEM ALL
>>> HTTPS://WWW.YOUTUBE.COM/WATCH?V=RWSVBZ_UMCE

12. CREATE SIMILAR AD
#2

14. CHANGE THIS

15. OR THESE

16. ONE AT A TIME
AKA “A/B TESTING”

17. DON’T FORGET
>>> https://www.facebook.com/business/google-analytics/build-your-url

18. TARGETING—USING THE
“AND” OPERATOR
#3

19. Rule of !

20. ADD A DEMOGRAPHIC

21. PAIR WITH INTERESTS

22. PURE JOY

23. PHASED APPROACH
#4

24. Step 1:
Take the long way ‘round
Advertise for Likes
Advertise top of funnel content (blog posts, etc.)
Advertise videos

25. Step 2:
Create Custom Audiences
People who Like your Page
Retarget visitors to your blog
Retarget people who’ve watched your video(s)

26. Step 3:
Profit

27. Advertise to each step
of the buyer’s journey
Awareness = talk about problem
Consideration = discuss possible solutions
Decision = close with sale, meeting, product demo
Also called inbound marketing

28. >>> http://sacramento.hubspotusergroups.com/sacramento-hug-kick-off-event

29. RELEVANCE SCORE
#6

32. SET UP AN
ANALYTICS DASHBOARD
#7

34. CUSTOMIZE
COLUMNS

35. ECOMMERCE EXAMPLE

36. USE WHAT
YOU NEED

37. AD CREATIVE
BEST PRACTICES
#8

38. DOES YOUR AUDIENCE HAVE A RECOGNIZABLE ENVIRONMENT? USE IT.
>>> http://www.digitalmarketer.com/facebook-ad-design-inspiration/

39. USE TEXT
>>> https://instapage.com/blog/facebook-20-text-rule/

40. USE STOCK
PHOTOGRAPHY
WITH CARE
>>> http://unbounce.com/landing-page-examples/10-landing-page-mistakes-youll-never-make-again/

42. TEMPTING…

43. USE FACES

44. ADS SHOULD MATCH
THE ‘SCENT’
OF LANDING PAGE
#9

45. “Scent” = seamless handoff between
ad and landing page.

46. AD

47. LANDING
PAGE
>>> https://adespresso.com/academy/blog/5-scenarios-when-combining-facebook-ads-and-landing-pages-
skyrockets-conversions/

48. FACEBOOK ADS
+
EVENTBRITE
#10

50. >>> HTTP://GAMEPOINTWRITING.COM/INSTALL-THE-
FACEBOOK-PIXEL-IN-EVENTBRITE-AND-TRACK-CONVERSIONS/

51. GET YOUR PIXEL ID (NOT THE WHOLE CODE)

52. “MANAGE EVENT” IN EVENTBRITE DASHBOARD

54. CHOOSE “EVENT REGISTER”

55. CHOOSE “MAKE PURCHASE”

56. FINISHED PRODUCT LOOKS LIKE THIS

57. MEANWHILE, BACK IN FACEBOOK ADS MANAGER

58. BASED ON ACTUAL TICKET VALUE (VARIABLE)

59. FACEBOOK AD
HACKS AND TIPS
10-9-8-7-6-5-4-3-2-1-DONE.
THANKS FOR YOUR ATTENTION.

60. logan@gamepointwriting.com

61. gamepointwriting.com