1. Facebook Advertising Introduction Types of Advertising on Facebook • • • • • • • • Page Post Engagement Page Likes Clicks to Website Website Conversions App Installs App Engagement Event Responses Offer Claims 1 2. PLACES OF ADVERTISMENT Due to the size of Facebook’s user base, ads can be a powerful and affordable marketing option for your page or website 3. Types of Advertising on Facebook with description To boost your post and increase likes For creating ads to build your audience To encourage people to visit our Website To promote peoples to take action on your website To encourage people to install our application To Get more activity on our application To promote our Event To promote offer you created on facebook* 4. Starting with 3rd option This Ad is to encourage people to visit our Website Can upload images for campaign, Maximum 6 images 5. To Edit Headline, Text, and Ad Placement 6. To optimize your Target Audience Audience, Location (within ___ miles of a certain city), Age, Gender, Interests, Etc. 7. To optimize your Target Audience Connections, Relationship status, Language, Education, Workplace 8. Setting Budget and Account 9. Bids and There Pricing CPC: Cost per click CPC simply means that you pay when someone clicks on the ads. 10. Bids and There Pricing • CPM: Cost per thousand impressions (M = thousand in Latin) CPM: Cost per thousand impressions (M = thousand in Latin) CPM means that you pay for each 1,000 people who have seen it. 11. To boost your post and increase likes 12. It’s next Slides is same of “Click To Website” 13. For creating ads to build your audience 14. It’s next Slide is same of “Click To Website” 15. To promote peoples to take action on our website 16. To encourage people to install our application 17. To Get more activity on our application 18. To promote our Event 19. To promote offer you created on facebook* It also Depends up on number of likes on facebook