The 4 common mistakes businesses make when they advertise on Facebook, which caused money and opportunities lost. Facebook advertising done right for growth.

1. Facebook Advertising
Done Right For Growth

2. Do you advertise on Facebook?

3. Are you doing it right?

4. Let’s start with mistakes

5. #1: The Platform

6. VS

7. #2: The Objectives

8. Facebook Ads
≠
Boost Post

10. #3: The Ads

11. VS
A B

12. VS
RM0.79/website clickRM0.52/website click
A B

13. VS
A B

14. VS
RM0.39/website clickRM0.51/website click
A B

15. #4: The Numbers

16. Vital numbers most businesses don’t keep
● Cost per acquisition
● Profit per customer
● Customer lifetime value

17. Case study
30 days, total adspend RM600
● Reach: 65,000
● Website clicks: 2,062
● Orders: 63
● Sales: RM1,582
● Average value per order: RM25.11
● Average cost per order: RM18.25

18. Case study
30 days, total adspend RM600
● Reach: 65,000
● Website clicks: 2,062
● Orders: 63
● Sales: RM1,582
● Average value per order: RM25.11
● Average cost per order: RM18.25
Cost per acquisition = total adspend /
number of orders
RM600 / 63 = RM9.52

19. (A) Cost per acquisition = RM9.52
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM2.66

20. Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%

21. VS
RM0.79/website clickRM0.52/website click
A B

22. Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
75

23. (A) Cost per acquisition = RM9.52
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM2.66

24. (A) Cost per acquisition = RM8.00
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM1.14

25. Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
75

26. Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
99
4%

27. (A) Cost per acquisition = RM8.00
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM1.14

28. (A) Cost per acquisition = RM6.06
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = RM0.80

29. Confused?

30. Facebook advertising done wrong
=
Money & opportunities lost

34. Effective Facebook Marketing Boot Camp
DAY 1: LAYING THE GROUNDWORK
● A walk down the memory lane of Facebook
● Understanding Facebook advertising
objectives
● How to optimize the objectives for your
business?
● Ads design
○ Do’s and don’ts of ads targeting
○ Do’s and don’ts of ads visual design
○ Do’s and don’ts of ads copywriting
● Audience Insights
● Build your own Facebook advertising strategy
DAY 2: CRUNCHING THE NUMBERS
● Understanding Facebook Pixel
● Understanding Facebook Custom Audience
● Understanding Facebook Custom Conversion
● Tools inside Google Adwords
● Digging the numbers that matters with Google
Analytics
● Visualise & hack your funnel
● Facebook campaigns to drive ROI

37. 21-22 July 2016

38. RM2,800/person

39. RM2,000/person

40. Enrol today
http://bit.ly/efmbc

41. Thank you.
fb.com/jasongan
jason@tribeup.my
www.tribeupacademy.com
fb.com/tribeupacademy