This document provides information about using Facebook advertising effectively. It discusses why Facebook advertising is useful, important terminology, how to calculate ad budgets, different ad types, targeting audiences, using the Power Editor, retargeting, and steps to set up a campaign. Key points include how Facebook advertising allows for trackable, affordable, and mobile-friendly ads. It also emphasizes testing multiple ad images, audiences, and bid types to optimize campaigns for conversions or clicks.
Improve ROI on Paid Social by Expanding Beyond the NewsfeedTinuiti
Facebook is a creative platform for advertisers to capture and generate demand. There are a variety of new ad formats and targeting capabilities that engage audiences in all stages of the buyer journey, can lower your CPMs, increase customer experience and boost your overall conversions. We will dive into how to fuel your Paid Social marketing efforts by expanding and diversifying your ad inventory beyond the newsfeed and into Messenger and Stories, among others ad placements.
Internet Marketing and Responsive Design Roadmap - DNetZoneDhawal Damania
DNetZone's roadmapping for an E-commerce Startup's Internet Marketing and getting the website to be responsive eliminating the need to have an app on every mobile platform
Improve ROI on Paid Social by Expanding Beyond the NewsfeedTinuiti
Facebook is a creative platform for advertisers to capture and generate demand. There are a variety of new ad formats and targeting capabilities that engage audiences in all stages of the buyer journey, can lower your CPMs, increase customer experience and boost your overall conversions. We will dive into how to fuel your Paid Social marketing efforts by expanding and diversifying your ad inventory beyond the newsfeed and into Messenger and Stories, among others ad placements.
Internet Marketing and Responsive Design Roadmap - DNetZoneDhawal Damania
DNetZone's roadmapping for an E-commerce Startup's Internet Marketing and getting the website to be responsive eliminating the need to have an app on every mobile platform
The slides are a part of my video regarding " how to start your keyword research". Please follow the link for more details: https://youtu.be/zq6tEFXl1xI
YouTube is one of the largest video platforms where brands are creating presence and sharing videos about the product, demos, testimonials etc. However, the organic reach of YouTube videos is pretty low and it takes lot of time for the videos to rank on the platforms. Hence, many brands resort to paid media campaign on YouTube to popularize the brand through effective video communications.
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
Youtube's True View ads are great... But it has some flaws.
One of them is that, in spite of the relevancy of the content that is pushed to the viewer, the time spent watching this commercial is perceived as wasted.
YEP wants to improve that.
http://www.thoughtfulminds.org/product-description/
This power point presentation will help you to get unique ideas about how to write effective product description..
In this PPT we will highlight the main challenge of Huawei and how the native advertising can solve.
With native ads, we can push and support any brand to reach the target audience and build the trust between the customers & brand. It is the era of native advertising.
I cover five common marketing mistakes I see businesses making and tell you how to fix them.
This was actually a presentation I gave at my BNI chapter so below are the slides I used. If you woudl like to hear me talk to the slides then head along to the podcast at http://www.contentgrasshopper.com.au/_blog/Content_Grasshopper_Podcast/post/episode-13/
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
I cover five common marketing mistakes I see businesses making and tell you how to fix them.
This was actually a presentation I gave at my BNI chapter so below are the slides I used. If you woudl like to hear me talk to the slides then head along to the podcast at http://www.contentgrasshopper.com.au/_blog/Content_Grasshopper_Podcast/post/episode-13/
The Facebook Funnel: Creating A Social Media Strategy that ConvertsCarly Webber
Discover each stage of the buyer's journey using the Facebook Funnel. Find out what type of content, audiences and metrics your brand or business should be utilizing at each stage of the marketing funnel.
Getting the most important section when you present the digital marketing agency company.
With this presentation you can learn how to make the excellence presentation of digital marketing agency.
The slides are a part of my video regarding " how to start your keyword research". Please follow the link for more details: https://youtu.be/zq6tEFXl1xI
YouTube is one of the largest video platforms where brands are creating presence and sharing videos about the product, demos, testimonials etc. However, the organic reach of YouTube videos is pretty low and it takes lot of time for the videos to rank on the platforms. Hence, many brands resort to paid media campaign on YouTube to popularize the brand through effective video communications.
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
Youtube's True View ads are great... But it has some flaws.
One of them is that, in spite of the relevancy of the content that is pushed to the viewer, the time spent watching this commercial is perceived as wasted.
YEP wants to improve that.
http://www.thoughtfulminds.org/product-description/
This power point presentation will help you to get unique ideas about how to write effective product description..
In this PPT we will highlight the main challenge of Huawei and how the native advertising can solve.
With native ads, we can push and support any brand to reach the target audience and build the trust between the customers & brand. It is the era of native advertising.
I cover five common marketing mistakes I see businesses making and tell you how to fix them.
This was actually a presentation I gave at my BNI chapter so below are the slides I used. If you woudl like to hear me talk to the slides then head along to the podcast at http://www.contentgrasshopper.com.au/_blog/Content_Grasshopper_Podcast/post/episode-13/
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
I cover five common marketing mistakes I see businesses making and tell you how to fix them.
This was actually a presentation I gave at my BNI chapter so below are the slides I used. If you woudl like to hear me talk to the slides then head along to the podcast at http://www.contentgrasshopper.com.au/_blog/Content_Grasshopper_Podcast/post/episode-13/
The Facebook Funnel: Creating A Social Media Strategy that ConvertsCarly Webber
Discover each stage of the buyer's journey using the Facebook Funnel. Find out what type of content, audiences and metrics your brand or business should be utilizing at each stage of the marketing funnel.
Getting the most important section when you present the digital marketing agency company.
With this presentation you can learn how to make the excellence presentation of digital marketing agency.
What Digital Marketing is Best For Your Business?Laura McDonald
A quick introduction to the different digital marketing channels, the pros and cons of each and how to start putting together a digital marketing strategy for your business.
2018 is here. We have a full year ahead of us, how do you see Facebook’s advertising landscape changing? How will this impact Ecommerce? Facebook will keep changing—keep up or lose out.
Don’t Miss Out—Join 4 of the leading Facebook industry experts, as they dive into Facebook growth strategies, innovations & expectations for Facebook advertising in 2018.
Display advertising is a great opportunity for brands to reach out to potential customers who are interested in products such as theirs or who are in the market browsing stuff similar to theirs. It helps increase brand visibility and also drive conversions through tightly knit keywords and audience targeting as well as managed placements.
Installs are important but are just a portion of the picture, its crucial to drive installs for users who are going to become customers and take your desired action within the app.
-Tips for each on how to successfully run app campaigns on the 3 big app install networks (apple, Google, Facebook).
-Ads creatives from Jane, their test results, and discuss why some ads worked better than others for us.
-Tests advertisers should consider running themselves for their apps.
-The importance of having a third party mobile attribution partner, and what to look for.
15 PPC tips and tricks to help advertisers improve the performance of their paid search campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Google Display Network Campaign OptimizerMrkt360 Inc.
The Display Campaign Optimizer is a tool that increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network.
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
INSTA AD CAMPAIGN REVIEW AND GET 50% DISCOUNTsanjieet sarker
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Join With Me
G+ Link: https://plus.google.com/u/0/104238763283826820079
Pinterest: https://www.pinterest.com/gentleboy_99/
Twitter: https://twitter.com/sanjieet
https://youtu.be/OdtKrM48HLE
https://www.youtube.com/channel/UCc8wpl63IC4wrQHtIrW3Lhg
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
2. “Doing business without
advertising is like winking at a
girl in the dark. You know what
you are doing but nobody else
does.” ― Steuart Henderson Britt
3. Introduction
1. Why Facebook?
2. Terminologies
3. Advertising budgets
4. Ad Types
5. Audiences
6. Power Editor
7. Retargeting
8. Steps
Things we’ll talk about and put into
practice.
4. Why Facebook
Advertising?
● Trackable
● Remarketing possibilities
● Affordable( Depending on
optimizations etc)
● Uber- Perfect for Mobile App
Downloads
● Good for Business to
Consumers(B2C)
● Good for SEO(Engagements
and social signals)*
● Useful when you don’t have
existing resources to tap into
5. Digital
Advertisement
Terminologies you’ll come across.
● oCPM (Optimized CPM is a bid
type that shows your ad to
people who are more likely
take the action you want.)
● CPM( Cost Per Mille or
Impression or Thousand)
● CPC( Cost Per Click)
● CTR(Click thru rate or
conversion rate)
● Bid or Bidding
7. The quality of
your ad can send
the cost of your
ad skyrocketing
or lower it
dramatically.
8. Calculating
your ad
budget
My favorite calculator online
http://www.entrepreneur.
com/calculators/payperclickroi.html
● CTR based on visitors on your
site.
● CTR or conversion rates varies
based on colors, call to action
on the site, responsiveness of
the website, loading speeds etc
● Check the industry average of
CTR for your product or service
and or conduct an experiment.
● Use 0.7% or 0.9% to have a
very realistic view and then try
1.2%
11. Calculating
your ad
budget
● What is the cost per buyer or
Customer Acquisition Cost?
● How much will the person buy
from you or Average Order
Value?
http://customerlifetimevalue.co/
12. Pro Tips
So you’ll get reduced bounce rates
● Install Hotjar or any other
mouse tracking tool.
● Allow Facebook auto bid
● Facebook can or will send your
ads to people who just like
clicking anything.
● Posts to page audience has
been downgraded to 8% . Is it
worth still to pay for likes?
● Try clicks to website and pay
per impression.
31. Ad Types
Which ones are the best?
● Carousel(Sell complementary
items)
● Video Views
● Local Awareness
● Offer Claims
● Slideshows(Video or
alternative)
32.
33.
34.
35. Offer Claims
Things to note
● Little space for messages or
content.
● Suitable for re-targeting
● Customer may abandon
completion if certain variables
don’t fit their criteria. Be smart!
● Can sometimes be more
expensive. Watch out!
36.
37. Sponsored
Post
● Use it as an advert through
power editor.
● Sponsored post alone can be
expensive.
● Can add one or two links or
more. All links will be shown on
the advert copy. Better than
using create ads directly.
● Can’t edit post after(Drawback)
38.
39.
40. Facebook
Leads
● Useful if you only need emails
addresses, phone numbers ,
first and last name.
● Useful to test ideas.
● Useful to build newsletters
audience.
● Not useful for getting users. It is
double work. Unless they allow
you get passwords or users
automatically signup with
Facebook button.
● Only through power editor
41.
42.
43.
44. Audiences
Basic Business Questions
● Who are your customers?
● Where do they live?
● What type of jobs do they
have?
● What is their education level?
● How old are they?
● What languages do they speak?
52. Power Editor
● Image Library - Reuse images.
● Create Campaign
● Create Advert SET under
campaign
● Create Advert under Advert
SET under campaign
● Only works in Chrome browser
53. Power Editor
● Allow Facebook Bid.
● CPM or CPC?
● Create Advert SET under
campaign
● Create Advert under Advert
SET under campaign
● Only works in Chrome browser
54.
55. Power Editor
● CPC means all things clickable
(beware).
● Post Engagements and page
likes are two different things.
Page likes are part of post
engagement
● Website conversions and Clicks
to website are two different
things
● Maybe you need conversions
instead of engagements. Page
likes come by default even
while running the ads unless
you want to speed it up.
56. Retargeting
Retargeting your ads to increase
conversions.
● You get back some lost traffic
● You can use it to send
reminders by changing the
message.
● Facebook offers reduced cost
per conversion
● Requires a pixel to be added to
your website.
57.
58. Pro Tip
● 1 USD 1 Euro
● 0.01 USD not 0.01 INR (Indian
Rupees)
● Difference in currency can be 5
or 3 extra clicks
● Developing countries are way
cheaper.
●
59.
60. Steps to
proceed
1. Create your audience
2. Create a post. Add a suitable
image.
3. Boost the post.
4. After the post is approved,
pause it.
5. Get on power editor.
6. Create Campaign-Advert SET,
use the existing audience.
7. Create advert using the existing
post on your Facebook page.
8. Add Pixel and create
conversions if you did not do so
before starting. (Optional)
64. Summary
Things to remember.
● Why you need Facebook Ads
● Terminologies
● Calculating your budget
● Different Advert Types
● Audiences
● Using the power editor
● Retargeting
● Steps to proceed
● Conversions or clicks or
impressions or engagement