This document provides an overview of how to use Twitter effectively for Broward County Public Schools. It discusses including hashtags like #BCAASports when posting about sports, avoiding simple passwords, following social media guidelines and public records laws, and sharing good news by submitting stories to the MarComm department using the PIO Request Form on the district website. The goal is to promote BCPS in a positive way while following proper procedures.

1. Social Media: Twitter
Learn the basics and get the tools that you need
Tuesday, August 9, 2016
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2. Today’s Presentation
1. Handouts in folders.
2. What to post.
3. Avoid pitfalls.
4. Share your good news!
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3. Handouts in Folders
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4. Quick Reference Guide
• Terminology.
• Remember When You Tweet.
• Number of Characters.
• Teamwork.
• Retweet @browardschools.
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5. Hashtags
• What is a Hashtag?
• How to Refer to BCPS.
• How to Refer to the
Superintendent.
• Popular Hashtags.
• #BCAASports.
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6. What if I Made a Mistake?
• Delete and repost.
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7. What if I’m Not on Twitter?
Five steps to create an account:
1. Visit twitter.com.
2. Select your username.
3. Add your profile and header images.
4. Add a description.
5. Follow @browardschools.
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8. How Can I Get the Most Out of My Posts?
• Use photos from athletic events (students must have signed
releases on file).
• Include the name of the event in your tweet.
• Include statistics or important points about your sporting
events.
• Show training opportunities.
• Thank and recognize staff.
• Add your principal’s handle or school’s handle.
• Add your local city’s handle.
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9. Avoid Pitfalls
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Never use a simple password. Include:
• Letters
• Numbers
• Symbols
Passwords

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Posts on social media are public record and
follow public record regulations.
• Public Records Guidebook:
http://browardschools.com/SiteMedia/Docs/web/PIO/PRR_Guidebook_draft13.pdf
• Public Records Brochure:
http://browardschools.com/SiteMedia/Docs/web/PIO/Public_Records_Brochure_v2.pdf
Public Record

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• Social Media Guidelines:
http://www.browardprevention.org/wp-
content/uploads/2013/10/BCPS_SocialMediaUseGuidelines_Final.pdf
Social Media Guidelines

13. Share Your Good News!
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BCPS Shines

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BCPS Shines

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BCPS Shines

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BCPS Shines – Submit to MarComm
browardschools.com/marcomm
• Click on the PIO Request
Form.

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Office:
754-321-2305
Email:
maria.gebhardt@
browardschools.com