Reactive Technologies argues that demand side response (DSR) provides opportunities for businesses to earn revenue from their energy flexibility with no costs or operational impacts. DSR allows energy users to reduce consumption or generate more power during times of peak demand in exchange for payments. Integrating DSR into energy management strategies can help offset rising energy bills while contributing to grid stability as renewable energy increases. Reactive Technologies' technology enables multi-site energy optimization and demand-supply balancing through automated demand response.

1. Marc Borrett
CEO Reactive Technologies
“Securing a yes from your CFO for your
energy management business plan:
The Case for DSR.”

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Who We Are
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We are a UK based energy tech company providing advanced
communications, monitoring and optimisation solutions for
businesses, generators and network operators.
We are fortunate to be backed by two prominent investors in clean
tech:

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UK Energy System Challenge
• Renewables are set to grow from 19% in 2014 to 30 - 50% in
2030
• Supply will be less flexible as coal plants shut down by 2025
• Coal currently provides 1.8GW of flexibility – this will need to be
replaced by greater flexibility on the demand side
CONFIDENTIAL - All Rights Reserved (C) 2016. Reactive Technologies Limited/Finland OY.
Future Energy Scenarios 2015, National Grid

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Opportunity for Energy Managers
• National Grid expects to invest up to £400 million in DSR by 2020
– businesses can get a cut of this revenue
• National Grid is regularly releasing new, exciting DSR products
• Any business that is half-hourly metered and has electrical
equipment or backup generators that can be turned on/off or
ramped up/down for short periods of time can participate
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Energy Management 2.0
Energy Management has made great leaps and bounds, but the new
frontier is here in the form of demand side response (DSR)
Traditional Energy Management + DSR = Energy Management 2.0
By integrating DSR in to your energy management strategy, you can
contribute to a greener energy system while earning money and
offsetting your increasing energy bill
CONFIDENTIAL - All Rights Reserved (C) 2016. Reactive Technologies Limited/Finland OY.

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DSR: What Your CFO Needs to Know
• Zero cost: No set up fees to participate in DSR
• Non-intrusive: No impact on the day-to-day running of your
business
• New income stream: Guaranteed payment for your energy
flexibility
• Boosted sustainability credentials: Contribute towards lower
carbon emissions
CONFIDENTIAL - All Rights Reserved (C) 2016. Reactive Technologies Limited/Finland OY.

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No Cost to Your Business
• There is no fee to sign up to DSR
• Asset and protocol agnostic, so you don’t need to invest in costly
asset upgrades to participate
• No dedicated DSR hardware required as communication can
happen directly with your controls
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No Impact on Your Operations
• DSR can fit around your operations schedule
• Assets can be automatically dispatched according to pre-agreed
parameters
• Extra health checks can be carried out for your assets, so you
know they’re operating at peak performance
CONFIDENTIAL - All Rights Reserved (C) 2016. Reactive Technologies Limited/Finland OY. 8

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Money for Your Flexibility
• An average supermarket can earn over £10,000 by participating
in DSR per year.
• There are over 25 types of DSR options. A DSR solution provider
should simplify DSR by seamlessly optimising your flexibility
across the right opportunities for your business, ensuring you get
the greatest value possible
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Improved Carbon Credentials
• Traditional energy management is a great start, but there’s more
value to be extracted
• By adding DSR to your energy management arsenal, you can
contribute to a greener energy system while you earn money
• You can reinvest this new revenue stream to enhance your
energy management strategy or offset your increasing energy bill
CONFIDENTIAL - All Rights Reserved (C) 2016. Reactive Technologies Limited/Finland OY.

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DSR Checklist
 Select a DSR solution provider that can work with your supplier,
not against them, to leverage value for you
 Ensure that you compare like-for-like with DSR quotes by asking
for opportunity values to be itemised
 Remember that in addition to energy consuming assets, energy
generation assets, such as energy storage, can also participate in
DSR
 Select a provider that does not require hardware installation to
minimise start up time and avoid unnecessary cost
CONFIDENTIAL - All Rights Reserved (C) 2016. Reactive Technologies Limited/Finland OY.

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Our Technology
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Controls
Commands
ENERGY ASSETS
Consuming & Generating
Refrigeration
Lighting
Secure, safe, reliable,
no negative impact
Metering
Consumption
Weather
HVAC
Pumps
DEMAND SUPPLY
£££
Energy
market
Network
charges
Energy
Supplier
Grid
services
Weather
MULTIPLE SITES
OPTIMISATION
Metering
Generation
Grid storage
FORECASTING
Wind
Solar
Ultra-Fast, Safe and Secure … and Future-Proof!
CONFIDENTIAL All Rights Reserved (C) 2016. Reactive Technologies Limited/Finland OY
Heat Pumps
Thermostats
Space Heating
Water Heating
B2C
B2B
Storage/EVs
Backup generators

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Marc Borrett
CEO Reactive Technologies
“Securing a yes from your CFO for your
energy management business plan:
The Case for DSR.”
Thank you.