SlideShare a Scribd company logo
Strategies to
Get More Traffic
online
@SimonCocking
simoncocking3@gmail.com
http://sarahpaddleswim.wordpress.com/
http://irishtechnews.net/ITN3/
Here to help you
500+ articles since April ‘14
20k+ followers across 4 Twitter accounts
2500 + LinkedIn connections
Key concepts
Solve other people’s
problems
Look for sweet spots
Be strategic,
smart,
opportunistic
Try
things
out
Find right
channel(s)
for you
Key platforms
1. Website & blog / vlog ( original
content)
2. Twitter
3. Facebook
4. LinkedIn
5. Slideshare
6. Behance / pinterest / instagram /
tumblr /etc
Lots of blogging platforms
Pros / cons, depends what you’re selling
Use comparison articles
eg Wordpress vs Squarespace vs Blogger etc,
try them out !!!!!!
1. Blogging tips
& strategy
Create
original
content
Titles are vital
Pictures even more!
Offer
something
of use,
solve
problems
Guest blog for higher
sites
Twitter
Don’t be an egg
Have your
url
on your
profile
Share
your
content
Get followers.
Follow the followers
of your field leaders
Share
other
people’s
content
Time your tweets
Find large
active
groups,
post here
Reply to comments,
‘like’ them
Share
content,
share yours
last, post at
optimal
times
Get
over
500
connections
Do +5 endorsements
button to everyone
you link with
Use 50 groups allocation,
mix geography & size
Publish to
general
update &
targeted
groups
Target the
groups to
peak in
Easy
to
join
Use
problem
solving
titles
Include your @twitter,
blog, email etc details
Get it out
there
Twitter
LinkedIn,
Facebook
Experiment
Visual platforms
Try them out, see what
works for you
Great for visual content
Thanks,
remember, quality + hustle = €’s
My great resources, top 5
● http://www.quicksprout.com/
● http://www.blogtyrant.com/
● http://www.copyblogger.com/blog/
● http://blog.hubspot.com
● https://blog.bufferapp.com/

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May 8th, ucd leture, 2015 strategies to get more traffic online