The document summarizes tips for crisis communication and reputation management from a seminar speaker. Some key points discussed include telling the truth quickly and directly to audiences, using various channels like social media, email and phone to communicate your message and circumvent media filters. It also emphasizes the importance of performance during communication - making eye contact, using hand gestures and being lively rather than stiff when delivering a message, as up to 55% of perception comes from presence and 38% from voice energy. The document provides advice for responding to media and avoiding saying "no comment", as well as handling ambush interviews.